Tag: mister donut

  • Japanese cafe chain Mister Donut enters Singapore

    Japanese cafe chain Mister Donut enters Singapore

    The wait is almost over for Japan’s famed Mister Donut chain to launch in Singapore. Its first store opens on May 21 at Bishan’s Junction 8 mall. It will sell its iconic Pon de Ring doughnut – known for its crisp exterior and fluffy, mochi-like texture – which comes in a variety of flavors, including strawberry and chocolate.

    Other sweet treats include the Custard Strawberry French Cruller doughnut, Golden Chocolate ring and Honey Dip doughnut. The store will also sell a Singapore-exclusive Strawberry Chocolate doughnut.

    All doughnuts are priced between $2.30 and $2.50 each.

    Bundle purchases are available at $14 for six or $23 for 10. However, each customer can buy only a maximum of 10 doughnuts and no more than four Pon de Ring doughnuts.

    The doughnuts will be produced on-site in small batches by staff who went for training at the Mister Donut Academy in Osaka.

    While Mister Donut was founded in the United States in 1956, the chain became internationally famous after it was established in Japan in 1971. There are more than 900 stores across Japan.

    Its launch in Singapore is a franchise brought in by local food and beverage company RE&S Enterprises. RE&S’ stable of restaurant brands focused on Japanese cuisine includes Ichiban Boshi, Shimbashi Soba and Kuriya Dining.

    In July 2022, RE&S Enterprises ran a Mister Donut pop-up at Jurong Point, which sold 83,000 doughnuts in one month.

    The plan is to open at least nine stores here in three years, including larger-format cafe concepts with seating at some locations.

  • Mister Donut China to close down Stores

    Mister Donut China to close down Stores

    Mister Donut China will soon be no more, Japan’s largest donut chain calling time there after losses mount.

    All 10 remaining Mister Donut stores in Shanghai will close their doors on April 1, victims, the company says, of rising labour costs and other overheads.

    Mister Donut China launched in 2000, its parent the Japanese cleaning services company Duskin foreseeing huge potential for sweet treats in the fast-growing economy. While it expanded quickly at first, rising competition and costs saw the company begin to trim its store network in recent years.

    After Mister Donut China announced it was closing via its Chinese website, a Duskin spokesperson told the Nikkei that while the company was leaving for now, it may pursue other opportunities in Chinese food retailing in the future.

    “China’s desserts market holds the promise of further growth. This is without a doubt an attractive region.”

    In Asia, Mister Donut will continue to operate in Thailand, Taiwan, the Philippines and Indonesia.

  • Mister Donut Thailand plans 30 new shops

    Mister Donut Thailand plans 30 new shops

    Thailand’s Central Eating places Group says it plans to have Mister Donut retailers buying and selling in all 77 Thai provinces by the top of this yr.

    Central plans to open 30 new Mister Donut Thailand retailers this calendar yr, taking its community to 350. It plans as many as 500 shops in three to 4 years.

    It has put aside 210 million baht (US$6.2 million) to broaden the enterprise this yr – a rise of 30 per cent over final yr’s enlargement price range.

    Kantapol Srisuwan, Central Restaurant Group GM for Mister Donut, advised the Bangkok Submit newspaper that half of the brand new finances can be devoted to opening new retailers and the stability invested in advertising.

    “Mister Donut will be capable of promote its doughnuts in all 77 provinces by yr finish,” Kantapol stated.

    In a subdued financial system in 2014, donut consumption elevated by between 10 and 15 per cent in Thailand. Mister Donut accounted for 55 per cent of that, stated Kantapol.

    Central may even discover opening franchises of the Japanese model in different ASEAN nations – probably Malaysia, the Philippines and Indonesia.