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Tag: mixer

  • Fever-Tree launches two new cocktail mixer flavours

    Fever-Tree launches two new cocktail mixer flavours

    Premium cocktail mixer brand Fever-Tree has unveiled two new flavours – Classic Margarita Mixer and Sparkling Mojito Mixer.

    The company says its latest release is designed to be mixed with premium spirits and both deliver bar-quality cocktails without any artificial flavourings, sweeteners or preservatives.

    The Classic Margarita Mixer is crafted with Mexican limes and blended with Italian blood oranges along with a pinch of Scottish sea salt while the Sparkling Mojito Mixer is made from Mexican limes and contains Moroccan spearmint.

    Andy Gaunt, MD of Fever-Tree, said this is just the beginning of growth and innovation in the cocktail mixer category for the brand.

    “As was the case with carbonated mixers, the non-carbonated category is ripe with opportunity, and bound for tremendous growth.”

    The range retails for $19 and is available across Dan Murphy’s stores nationally.

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  • Kiwi mixer brand East Imperial lists on London exchange

    Kiwi mixer brand East Imperial lists on London exchange

    New Zealand mixer brand East Imperial Company has listed on the London Stock Exchange in a reverse takeover valuing the company at NZ$59.1 million.

    Founder and CEO Tony Burt said the listing marks a significant milestone as the premium mixer brand is set to become one of the global leaders in the mixer category.

    “The team has done an incredible job, and the support we’ve had from all New Zealanders over the past five years or so has laid the foundation for the next chapter in our story. We’re all tremendously proud and excited to be waving the New Zealand flag on the global stage,” said Burt.

    The mixer brand also raised an additional $5.91 million in new funds by placing 30 million shares at 10p each.

    The new funding, said the company, will be used for expansion plans – including building sales teams in the US and China, product development, and maintaining partnerships with liquor brands.