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Tag: mixian

  • Hong Kong’s Tam Jai Mixian Makes a Splash in the Philippines with Innovative ‘Mala Tang’ Concept

    Hong Kong’s Tam Jai Mixian Makes a Splash in the Philippines with Innovative ‘Mala Tang’ Concept

    Renowned Hong Kong-based noodle franchise, Tam Jai Mixian, has successfully expanded its operations to the Philippines, marking another key milestone in its regional growth strategy. This expansion was made possible through a franchise partnership with Suyen Corporation.

    Tam Jai Mixian’s new location is in the bustling Bonifacio Global City in Taguig, where it serves the brand’s signature soups, snacks, and rice bowls to the delight of local food enthusiasts. Aside from these classic offerings, this new location is also pioneering the brand’s ‘Mala Tang’ concept overseas for the first time. This innovative concept allows customers to personalize their meal by choosing their preferred soup base and spice level from Tam Jai’s 10-point scale.

    Daren Lau, the Chairman and CEO of Tam Jai International (TJI), expressed optimism about the brand’s debut in the Philippines. He emphasized that this new expansion not only strengthens the group’s regional influence but also enriches their already extensive restaurant network. Including this new location in the Philippines, Tam Jai boasts more than 250 stores spread across the Asia-Pacific region, spanning countries such as Hong Kong, Mainland China, Singapore, Japan, Australia, and Malaysia.

    Mr. Lau further indicated that the company is eager to continue its expansion efforts in key markets and grow TJI’s restaurant network. He credited the brand’s success in these ventures to its strategic partnerships with robust local partners, which have been instrumental in ensuring the successful establishment and growth of its branches in different regions.

    Questions & Answers

    What is unique about Tam Jai Mixian’s new location in the Philippines?
    It is the first overseas branch to introduce the brand’s ‘Mala Tang’ concept, which enables customers to customize their bowls by selecting a soup base and spice level from Tam Jai’s 10-point scale.

    How does the company view its expansion to the Philippines?
    The company regards its expansion into the Philippines as a key step in strengthening its regional presence and enriching its extensive restaurant network.

    What strategy does Tam Jai International (TJI) employ for its ongoing expansion?
    TJI has attributed its successful expansion to its partnerships with robust local partners, which have been vital in establishing and growing its restaurant network in key markets.

  • Hong Kong’s Tam Jai International Makes Culinary Leap Into Malaysia With First Tamjai Mixian Restaurant

    Hong Kong’s Tam Jai International Makes Culinary Leap Into Malaysia With First Tamjai Mixian Restaurant

    Hong Kong’s Tam Jai International (TJI) has expanded its culinary reach into Malaysia with the launch of its pioneer TamJai Mixian restaurant. This move signifies an integral part of the company’s growth in the food and beverage market within Southeast Asia.

    The new establishment is situated in the Sunway Pyramid Mall in Selangor, Malaysia. The restaurant, covering 136 square meters, is an integral component of the master franchise agreement that TJI has with Hextar Retail Berhad. This company is a subsidiary of the Malaysian conglomerate Hextar Group.

    TamJai Mixian, originated in Hong Kong, encompasses the quintessential elements of TJI’s flagship brands like TamJai Yunnan Mixian and TamJai SamGor Mixian. These brands are renowned for their carted noodles with soup bases, with a variety of spicy levels and an extensive selection of toppings.

    Daren Lau, the Chairman, Executive Director, and CEO of TJI, expressed his enthusiasm about the venture. “Our commencement in Malaysia signifies a substantial advancement in TJI’s strategic expansion within the rapidly proliferating Southeast Asian market,” he said.

    Lau also expressed his confidence in the brand’s appeal to the local Malaysian market. “We are confident that our established brand concept will strike a chord with local consumers, allowing us to leverage the robust growth potential of Malaysia’s vibrant and diverse food scene,” Lau added.

    The Tam Jai International group not only operates in Hong Kong but also runs over 240 locations in various countries such as Singapore, Japan, Mainland China, and Australia. The company also has plans in place for future expansion into the Philippines.

    Questions & Answers

    What is the significance of the new TamJai Mixian restaurant in Malaysia?
    The launch of the TamJai Mixian restaurant in Malaysia represents a significant step in TJI’s strategic expansion in the rapidly growing Southeast Asian market.

    What does TamJai Mixian offer?
    TamJai Mixian is known for its carted noodles with soup bases, which come in varying levels of spiciness and a wide selection of toppings.

    What is the future expansion plan of the Tam Jai International group?
    Apart from their recent expansion into Malaysia, Tam Jai International also has plans for future expansion into the Philippines.