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Tag: M&M

  • Crocs and M&M’s team up on colourful clog collection

    Crocs and M&M’s team up on colourful clog collection

    In a creative new partnership, M&M’s and Crocs have collaborated to launch a limited-edition line of clogs. The collaboration is a celebration of the shared appreciation for creativity, playfulness, and fun, both brands claim.

    The Unique Designs

    The new clog collection comes in two distinct styles. The M&M’s Classic Clog features vibrant graphics and themed charms that are sure to catch the eye. The second style, the M&M’s Bae Clog, is finished with glitter and boasts a platform heel. This style also comes with a set of seven Jibbitz charms, each representing the beloved characters from the M&M’s chocolate candy brand.

    Carly Gomez, SVP and CMO of Crocs, added insight into the collaboration by stating that both Crocs and M&M’s are brands that are full of personality and unapologetically bold. As a result, the new shoe collection is as expressive as the fans who are expected to wear it.

    Availability

    The M&M’s x Crocs collection will be available for purchase next month. Shoppers worldwide will have access to this unique collection, with product availability spanning over 40 markets. These include major regions such as the United States, Europe, Asia, and Australia.

    Questions & Answers

    What are the styles of the M&M’s x Crocs collection?
    There are two styles in this collection; the M&M’s Classic Clog with vibrant graphics and themed charms, and the M&M’s Bae Clog with a glitter finish and a platform heel.

    Where will the M&M’s x Crocs collection be available?
    This collection will be available in more than 40 markets worldwide, including the United States, Europe, Asia, and Australia.

    What is unique about the M&M’s x Crocs collaboration?
    Crocs and M&M’s are brands that are known for being unapologetically bold and full of personality. The collaboration has resulted in a collection that reflects the brands’ shared appreciation for creativity, playfulness, and fun.

  • M&Ms steps out with Adidas

    M&Ms steps out with Adidas

    Sportswear label Adidas has collaborated with confectionery brand M&M’s to launch a limited-edition sneaker called Originals Forum Lo 84, inspired by the chocolate brand’s distinctive packaging.

    The sneakers feature a yellow rubberized leather complemented by bounded TPU 3-Stripes branding and a high heel. Both are drawn on M&M’s Peanut variant packaging. The “M” letter is perforated on both toe boxes and a removable M&M’s brand flag is attached to the lacing.

    In addition, each pair of sneakers comes with a set of accessories: six pairs of laces, 19-lace jewels, three pairs of alternative straps and seven different Velcro chocolate candy lentils.

    According to Adidas, the sneakers are also packaged in a bright yellow co-branded box inspired by the famous M&M’s Peanut variant packaging to fit the playful look.

    “The M&M’s brand has long been committed to bringing people together by creating colorful fun for all, as part of our mission to create a word where everyone feels they belong,” said Jane Hwang, global marketing VP at Mars Wrigley.

    “Mars is proud to celebrate fans from all communities through this collaboration, which is also customizable, allowing sneaker and candy fans … personal expression.”

    The new Adidas sneakers Originals Forum Lo 84 M&M’s are available to purchase globally through the Adidas website and from selected retailers.

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  • M&M’s take over DFS’ HKIA shop-in-shop area

    M&M’s take over DFS’ HKIA shop-in-shop area

    M&M’S have taken over a new dedicated 35sq m shop-in-shop concept at Hong Kong International Airport, which Mars International Travel Retail have launched jointly with DFS Group in Terminal 1 – close to Gate N28 on the central concourse.

    “Asia is one of the fastest-growing regions for MITR, so we are extremely pleased to be opening this new M&M’S Travel Retail shop-in-shop at DFS, Hong Kong International Airport,” said MITR Regional Sales Director, Christophe Bouye.

    “By offering passengers outstanding retail experiences that first and foremost will make them smile, we are confident it will increase shopper engagement and encourage conversion. Through placing consumers in a smiling frame of mind, we believe that this will not only benefit the confectionery category, but all sectors of the travel retail offer here in Hong Kong.”

    The interior of the store features an ‘interactive’ retail theatre, with the ‘focus on fun’, says MITR, in line with its ’Smiles’ campaign which is a breath of fresh air in many DF&TR locations today.

    MM's ride the Dragon Boat

    Personalised and tailored specifically to reflect a taste of Hong Kong, the shop combines a sample of local tradition with a replica of a dragon boat, which is both guarded and manned by smiling red, yellow, blue and green M&M characters. This is centrally located in the store, against a sea of wall and floor mounted brightly-lit yellow display fixtures – featuring a full range of M&M’s products.

    The store also carries destination merchandise, such as Hong Kong Travel Collection packs of Snickers, Mars and Twix, plus a Hong Kong-themed M&M’S dragon boat box. Core brands of Snickers, Mars, Celebrations and Twix are also offered in individual packs.

    The partners are also promising a strong social media campaign from DFS. This will utilise the WeChat, Facebook and Instagram platforms to alert interest customers to the existence and location of this new outlet before they arrive at HKIA. They also add that as an incentive, a free gift awaits the first 500 visitors, while all customers will be encouraged to take photos in the store and post them to friends on their mobile phones.

    Thierry Canivet, DFS Group’s Senior Vice President, Food and Gifts said the retailer is ‘thrilled’ with the new shop-in-shop concept: “With the shop-in-shop’s localised format, exclusive product offering and innovative approach to engaging customers, we’re confident travellers will love this addition to DFS, Hong Kong International Airport.”

    MITR’s Christophe Bouye added that the company is very grateful to DFS for the opportunity to create such strong branding for M&M’S. He said it is a good opportunity for both existing and new shoppers to discover a new experience, to interact with the M&M’S characters and exercise impulse purchasing.

  • Biggest M&M store in travel retail opens at Hong Kong International Airport

    Biggest M&M store in travel retail opens at Hong Kong International Airport

    International Travel Retail in partnership with DFS Group today opened the largest M&M’S outlet in travel retail at Hong Kong International Airport.

    The 35sqm store is located in Terminal 1 and, according to DFS, is designed to offer “chocolate lovers a unique, entertaining and fun travel experience, driving travellers into the store”.

    Biggest M&M's store in travel retail opens at Hong Kong International Airport
    With interactive retail theatre and a focus on fun, it reveals that the M&M’S shop-in-shop is personalised and unique to Hong Kong.

    It states: “The atmosphere of this vibrant city is brought to life inside the store with a replica of one of Hong Kong’s iconic dragon boats on display, along with localized artwork incorporating the brand’s world famous Red and Yellow characters.”
    Dragon boat
    Additionally, the offer will include items that meet the consumer demand for destination merchandise with “Hong Kong Travel Collection” packs of Snickers, Mars and Twix along with a Hong Kong themed M&M’Sbox featuring the iconic dragon boat.

    While the key focus of the store is on M&M’S,  products from core brands Snickers, Mars, Celebrations and Twix are also offered based on the company’s ‘Laws of Growth’ belief in ensuring that consumers are offered best-selling SKUs at all times.

    Commenting on the opening, Mars International Travel Retail’s regional sales director, Christophe Bouye, says: “By offering passengers outstanding retail experiences that first and foremost will make them smile, we are confident it will increase shopper engagement and encourage conversion.

    “Through placing consumers in a smiling frame of mind, we believe that this will not only benefit the confectionery category, but all sectors of the travel retail offer here in Hong Kong.”

    The new outlet is located close to Gate N28 on the central concourse.

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