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Tag: mobile commerce

  • 7-Eleven Singapore Adds 1,500 Products and Expands Digital App Across 460 Stores

    7-Eleven Singapore Adds 1,500 Products and Expands Digital App Across 460 Stores

    7-Eleven Singapore added more than 1,500 exclusive products over the past 24 months and linked its digital app across more than 460 outlets nationwide.

    The convenience chain expanded its footprint beyond traditional impulse snacks, shifting square footage toward hot meals, private-label beverages, and licensed merchandise to build daily basket values.

    Self-Checkout and Hospital Automation

    Operational upgrades centered on store throughput. The chain installed dual self-checkout systems in more than 300 stores, giving staff the ability to toggle cashier stations to automated mode during morning and evening rush hours. At Singapore General Hospital, the operator opened a fully unmanned location using overhead computer vision and frictionless exit gates to process payments without cashier intervention.

    Physical refits also introduced dedicated sit-down dining counters and modular food prep stations. These spaces support branded ready-to-eat partnerships, including baked goods, personal-sized pizzas, and regional food collaborations with local operators such as Old Chang Kee and Andes by Astons.

    Omnichannel Ordering and App Metrics

    Digital ordering operations scaled through the dedicated 7-Eleven Singapore mobile platform, which accumulated 300,000 downloads within ten months of its February 2025 rollout. The app integrates three core transactional functions: EasyCollect, which routes click-and-collect fulfillment to neighborhood branches within 15 minutes, a digital stamp loyalty tracker, and prepaid product bundles called ValuePacks.

    Convenience operators across Southeast Asia face intense competition from instant-delivery platforms and specialty coffee chains, forcing traditional corner shops to emulate the Japanese konbini model. By building out prepared food counters, private-label collaborations, and in-app pickup, 7-Eleven is defending store margins against rising labor costs and higher urban commercial rents.

    The retailer is now tracking pickup adoption rates and repeat transaction frequencies through the app as it evaluates further autonomous store deployments in transport and healthcare facilities.

  • Asia-Pacific Takes 42.5 per Cent of Global E-Commerce Market Heading to $19.8 Trillion

    Asia-Pacific Takes 42.5 per Cent of Global E-Commerce Market Heading to $19.8 Trillion

    Asia-Pacific captured 42.5 per cent of the global e-commerce market in 2025, leading an industry projected to reach $19.83 trillion by 2035. The worldwide sector stood at $7.65 trillion in 2025 and is tracking toward $8.42 trillion in 2026, driven by mobile internet adoption and direct-to-consumer digital channels.

    China, India, and Southeast Asia anchored the regional share, outpacing North America at 24.3 per cent and Europe at 20.1 per cent. Electronics and media formed the largest single product category globally, generating $1.98 trillion in 2025, while fashion and apparel climbed at an 11.3 per cent annual rate.

    Mobile Checkouts and Direct Sales

    Consumer shift to mobile devices altered checkout dynamics across major platforms. Mobile internet access passed 5.5 billion users in 2025, pushing retailers to redesign storefronts around single-screen purchase funnels. Data from platform operator Shopify showed 73 per cent of transactions took place on mobile devices, helping reduce cart abandonment below 55 per cent.

    Brand-owned direct-to-consumer platforms generated $1.42 trillion in 2025, accounting for 18.5 per cent of total e-commerce revenue. Retailers spent more than $22 billion on artificial intelligence recommendation engines during 2024 to lift conversion rates by 15 to 25 per cent. Marketplace platforms retained the largest transaction volume, with projections pointing to 10.6 per cent annual expansion through 2035.

    For retailers across Asia, these numbers reflect a structural transition from basic marketplace storefronts to proprietary apps and conversational commerce tools. Brands that relied entirely on third-party aggregators five years ago are redirecting capital into unified backends that handle social shopping, mobile web, and offline inventories together.

    Payment Infrastructure and Regulatory Hurdles

    Instant payment networks accelerated transaction volumes throughout emerging markets. India’s Unified Payments Interface processed more than 14 billion transactions monthly by late 2024, while digital wallets accounted for over half of all online payments globally.

    Operating costs and compliance mandates continue to squeeze vendor margins. Last-mile logistics represented 41 per cent of total supply chain expenses, amplified by urban fuel and labor costs. Tightening data protection rules, including India’s Digital Personal Data Protection Act, added compliance expenses equivalent to two to five per cent of digital marketing budgets.

    Cross-border sellers now face tighter platform vetting as international agencies track counterfeit goods, which totaled $509 billion in worldwide trade. The next operational test comes as national customs authorities implement revised digital tax rules across regional trade corridors through 2027.

  • Mobile commerce in Singapore to pass $850m in 2017

    Mobile commerce in Singapore to pass $850m in 2017

    Despite a slower economic outlook, more than a third (38%) of online adults in Singapore interviewed in a 2016 study by PayPal say they will be spending more online this year, largely due to the convenience it brings.

    Notably, another 78% who predicated an increase in their online spend also cited convenience as the reason.

    Specifically, survey results showed that Singaporeans are turning their attention to spending on day-to-day items, with predicted growth for household goods (21%), groceries, food and beverage, and alcohol (15%), and baby and children’s supplies (12%) topping the list.

    Results indicate an increasing growth in mobile spend as Singaporeans spend more time on their mobile devices, with mobile shopping spend predicted to increase by 42% this year over 2016. This amounts to more than S$1.2 billion ($848 million), almost a third of the forested total online spend of S$3.5 billion in the country.

    The numbers explain the mobile first attitudes of firms in the region, and makes sense when one considers that the Asia Pacific is the leading region in terms of mobile connection penetration.

    In addition, two thirds (68%) of all cross-border shoppers interviewed in the region have made a cross-border purchase on a smartphone in the past 12 months, which is the highest net incidence out of all regions surveyed.

    “2017 looks to be a year of growth and opportunities for savvy businesses that are equipped to take their sales online, on mobile and in-app. This in turn provides endless choices and possibilities for the mobile-savvy generation as they live their lives on the go,” said Rahul Shinghal, general manager for PayPal Southeast Asia.

    PayPal’s study dovetails with another study late last year which concluded that the Asia Pacific region leads the world in mobile payment. Conducted by Kantar TNS, the study of over 70,000 consumers found that over half of connected users use their smartphones to pay for goods or services at point of sales via apps.

  • Mobile commerce to drive retail innovation in 2016

    Mobile commerce to drive retail innovation in 2016

    The pervasiveness of mobile commerce will present some of the biggest challenges that will impact retailers’ strategies during 2016, according to latest predictions from Manhattan Associates, Inc.

    In 2016, retailers will also be impacted by more personalised shopping and rapid migration to customer-centric retailing.

    Retailers should make informed choices about what is right for the consumer and what is right for the business.

    They should strive to make the shopping experience personal and frictionless, re-define the role of the store assistant and recognise the power of Millennials.

    In addition, they should embrace mobile to achieve customer-centric retailing success and deliver faster, and be more flexible with returns.

    “Growing consumer demand, expectations for a more personalised shopping experience and increased mobile use will cause retailers to make some fundamental changes in 2016,” said Richard Wright, managing director, Southeast Asia at Manhattan Associates. “We have therefore identified five key areas in which retailers can focus attention, to not only achieve customer satisfaction but also to drive business growth and profitability.”

    Digital personalisation success

    Inspired by the digital personalisation success, retailers are now eyeing in-store experience as they recognise the rise in customer expectation and the differentiation personal service can offer.

    Retailers are beginning to understand the importance of store assistant to the overall shopping experience and the business. Predictions from Manhattan Associates alsoindicate that Millennials or Generation Y treat their mobile phone like an extension of their family and are always looking for an Internet connection.

    Mobile has begun to play a more important role in browsing, buying and paying for goods.

    Price is the number one attraction for two-thirds (67%) of shoppers across both online and in-store shopping.

     

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