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Tag: mobile devices

  • HarmonyOS Hits 24 per Cent Share in China as Global Smartphone Sales Fall

    HarmonyOS Hits 24 per Cent Share in China as Global Smartphone Sales Fall

    Huawei’s HarmonyOS captured 24 per cent of China’s smartphone sales in the second quarter of 2026, squeezing Android down to 58 per cent. The domestic operating system expanded its footprint as overall worldwide smartphone shipments dropped 11 per cent year on year.

    Global handset demand contracted faster than the 4 per cent drop recorded in the first quarter, with the sharpest drops hitting budget and mid-tier devices across developing markets. Android felt the brunt of that pullback. Its worldwide sales share dropped four percentage points to 75 per cent, even with stronger sales from Samsung’s Galaxy S26 lineup.

    Shifts in Component Sourcing and Pricing

    Huawei insulated its handset business from rising component prices by sourcing more parts from domestic suppliers in mainland China. High demand for the Enjoy 90 Pro Max alongside steady sales of legacy models helped HarmonyOS reach a 5 per cent global volume share.

    Chinese Android manufacturers took a different path. Pinched by memory chip shortages and higher bill-of-materials expenses, brands scaled down their low-cost phone lineups to focus on higher-margin premium devices. That pivot opened room for Apple at the top end of the market.

    Apple Takes Record June Quarter Share

    Apple captured 20 per cent of worldwide sales during the three months ending June, its highest second-quarter share on record. Deliveries were anchored by the iPhone 17 family and the entry of the iPhone 17e, supported by trade-in programs and retail installment plans.

    In India, Android maintained a dominant 91 per cent volume share, leaving iOS with 9 per cent. In the United States, Apple took 51 per cent of sales against Android’s 49 per cent.

    For retailers and hardware distributors across Asia, the product mix is shifting upmarket as low-end volumes shrink. Brands are preparing their product allocations for the fourth-quarter holiday cycle, where component pricing will dictate whether entry-tier production rebounds or stays constrained.

  • South Korea Smartphone Shipments Slip 0.5% as Premium Devices Take 73% Share

    South Korea Smartphone Shipments Slip 0.5% as Premium Devices Take 73% Share

    South Korea’s smartphone market shipped 3.78 million units in the first quarter of 2026, dipping 0.5 per cent year-on-year, according to data from IDC Korea.

    Handsets priced at $800 and above captured 73.2 per cent of total volume, gaining double digits over the same period last year as buyers gravitated toward top-tier devices.

    Persistent inflation, volatile financial markets and geopolitical tension in the Middle East dampened entry-level purchases. Budget and mid-tier devices lost market share despite fresh product rollouts, weighed down by channel inventory accumulated ahead of the new school term.

    Foldables Surge as 5G Hits 95% Penetration

    Foldable devices led unit expansion during the quarter. Shipments reached 190,000 units, delivering triple-digit percentage growth compared to the opening quarter of 2025.

    Fifth-generation network connectivity became standard across nearly the entire market. 5G-capable devices accounted for 95.5 per cent of all smartphone shipments nationwide, supported by steady flagship purchases and a wider spread of affordable 5G models in secondary price tiers.

    Direct Sales and Price Hikes Drive Margins

    Across East Asia, mature consumer tech markets are splitting along spending lines. Rather than chasing unit volume through discounting, hardware brands in Seoul are steering promotional spend toward high-margin halo models to protect operating profitability against elongated replacement cycles.

    Manufacturers plan to lean heavily on flagship releases to generate demand through the first half of 2026, according to Jihae Kang, a researcher on IDC Korea’s mobile phone market research team.

    Brands will pursue profitability by raising retail prices on high-capacity storage tiers and expanding direct-to-consumer sales channels through the second half of the year.

  • Smartphones outpace tablets in Asian eCommerce

    Smartphones outpace tablets in Asian eCommerce

    For the first time, 34 per cent of browser-based online transactions globally are now made on a mobile device, compared to slightly more than 30 per cent last quarter.

    And smartphones are starting to outpace tablets.

    These were key findings of the fourth quarter edition of the Mobile Payments Index by Global payments technology company Adyen, which tracks mobile payment data from browser-based transactions across its client base and monitors Asian eCommerce shopping patterns.

    It also found that many consumers in Asia are increasingly using mobile devices to shop online. This is being driven particularly by such major payments methods as Alipay, JCB and UnionPay. JCB had the highest share (54 per cent) of mobile payments on the Adjen platform, up from 47 per cent the previous quarter. Alipay increased to 44 per cent (up from 35 per cent) while UnionPay reached 31 per cent (from 23 per cent).

    “The checkout stage of the shopper journey is not the end, but the beginning of an on-going relationship with the consumer,” says Adyen Asia Pacific president Warren Hayashi. “Merchants with a frictionless mobile checkout experience are driving repeat traffic, especially in Asia.”

    For the first time, the index shows that smartphones have overtaken tablets as the preferred device for online shopping – 17.5 per cent on smartphone against 16 per cent on tablet, compared to 14 per cent and 17 per cent respectively the previous quarter.

    When it comes to mobile payments globally, the trend to use smartphones rather than tablets continues for the 10th consecutive quarter. Last quarter this share was up 2 per cent to 68 per cent on smartphone versus 32 per cent on tablet.

    Smartphone use far outweighed tablet in Asia, with 29.5 per cent of online payments on a smartphone compared to 4.5 per cent on a tablet.

    In terms of average transaction value, iPad led the way for the first time at $107, edging out not just smartphones but also desktop/laptop, the traditional leader (at $106). Following were Android tablets at $86, iPhone at $83 then Android smartphones at $73.

    Adyen has been tracking the evolution of mobile payments since June 2013. The index is based on its global browser-based mobile payment transaction data. It does not track in-app mobile payments. With its headquarters in Amsterdam and San Francisco, Adyen serves more than 4500 businesses, customers including Airbnb, Booking.com, Crocs, Dropbox, Facebook, KLM, Mango, Netflix, Spotify and Yelp.

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