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Tag: Mobile Operator

  • New 4G MVNO launching in Singapore

    New 4G MVNO launching in Singapore

    A new 4G MVNO is launching in Singapore that aims to give consumers a new way to interact and consume telco services.

    Digital telco Circles.Life will target the data savvy consumer segment in Singapore. The operator will use M1’s infrastructure under an MVNO model similar to the one Virgin Mobile had with Singtel when the company entered the market in 2001.

    “Virgin Mobile was some time ago,” Circles.Life co-founder and director Abhishek Gupta said.

    “Rigid network technology in the past did not provide MVNOs flexibility in service offerings. They were not able to track data usage and customer buying patterns and found it difficult to respond to customer needs quickly. Our approach is unique because we take advantage of the latest technologies to build a next generation full service 4G digital mobile network.”

    Gupta added that as an MVNO, the company can work towards highly efficient usage of their resources and prioritize innovation to deliver improved services and a richer experience to customers.

    Circles.Life co-founder Rameez Ansar added that as an incentive to subscribers, the telco would also hand out periodic free boosts to their data plans determined by length of contract and other factors.

    Using a digital platform the company designed, Circles.Life will allow consumers to pick and choose bundles they want. The basic plan priced at S$28 a month comes with 3GB of mobile data, 100 minutes of talktime, and bonus data that range from 0.5GB to 4GB when customers use the firm’s app or perform actions like referring friends to sign up.

    The CirclesCare app also gives customers a personalized dashboard to allow them to tweak their plans such as top up mobile data or buy talk-time. These will be reflected in the next billing cycle, which follows the calendar month.

    Users also get free caller number display, free roaming, and unlimited data on Whatsapp.

    Circles.Life registration starts today and is offering new sign-ups bonuses like a low $4 registration fee, free SIM card, free delivery, and free number porting or 80% off “lucky numbers”.

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  • Malaysia provides Tweakker with entry into Asian MVNO market

    Malaysia provides Tweakker with entry into Asian MVNO market

    Spirent Communications has announced  that the firm’s mobile device intelligence unit -Tweakker, has won its first contract with a mobile virtual network operator [MVNO] in Asia. Called redONE , the contract enables the MVNO to embed Tweakker’s self-care smartphone Device Guides on its website with a link to Tweakker’s cloud. After training provided by Tweakker, customer care agents will be able to reference them to minimize the time it takes when on-boarding new subscribers if they experience difficulties in getting online.

    During calls, agents will simply direct callers to the correct place in the self-care device guide library on redONE’s website through a link delivered by SMS or email. “Over 51 per cent of Malaysia’s 35 million mobile subscribers now have smartphones and this figure can only rise in the years ahead as feature phones gradually disappear,” said redONE’s CEO, Farid Yunus.

    He continued, “With a highly-diverse smartphone market, the only way our care agents can handle our growth and on-boarding connectivity issues as a result is having access to Tweakker’s how-to Device Guides.”

    Tweakker’s general manager Dennis Poulsen added, “This groundbreaking contract in the Asian market paves the way for Tweakker to quickly expand its presence in this young, vibrant smartphone region.”

    “redONE and other agile MVNOs know only too well the painful consequences of poor customer care.”

    “Tweakker’s market-proven Device Guides will help them to deliver best-practice customer engagement and solution.”

    Founded in 2012, redONE built its customer base to one million in just under three years.

    With plans to open more retail outlets across the country next year, the MVNO expects to double its customer base by end 2016 through ambitious customer acquisition campaigns. Key to achieving its growth target will be the ability to offer postpaid mobile plans at the lowest rates as well as delivering the best possible customer engagement on-boarding experience.

    Tweakker’s cloud-based Device Guides enable mobile virtual network operators (MVNOs) to provide end-users flexible self-care and high quality customer care experience with radically reduced customer care costs.

    Through its market leading device intelligence library and APN Setup, Tweakker provides MVNOs fast and seamless zero-touch on-boarding for new subscribers ensuring rapid revenue uptake.

    By connecting with Spirent’s device library, MVNOs can tap into the world’s richest and most accurate device capability data, with over 150 data points per device, and to enrich their subscriber insight for marketing and business decision purposes.