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Tag: moncler

  • Find Out ‘It’ Winter item in Korea

    Find Out ‘It’ Winter item in Korea

    Choosing the right padded jacket — this winter’s ‘it’ item — is a much more complicated task than one may think. It is not just design and color, but the type of insulation also has to be decided — goose, duck or synthetic materials, as well as their composition ratios, waterproof or not and even the overall weight.

    For many South Koreans, however, it all seems to come down to a choice between luxury and cost-effective alternatives.

    On the high-end side, with brands like Canada Goose, Nobis, Herno and Moncler, the jackets are priced at well over 1 million won (US$920).

    As for Moncler, the retail prices of long padded jackets for women hover around 2-3 million won. But some of the popular models have been sold out since summer and there’s a long waiting list still, an employee at a Moncler shop in Seoul said.

    The passion for the French fashion brand is high, as a growing number of people are purchasing online instead and have them delivered directly from Europe.

    “The price is 20-30 percent cheaper,” said Oh Su-hyun, who bought a Moncler coat this year via a Paris-based online shopping mall.

    “It cost me around $1,800, including tax. But I think it as an investment. Winter is long and you can wear it for many years because it’s Moncler.”

    More cost-conscious consumers have turned to more affordable options, chief among which is the PyeongChang Winter Olympic official down jacket, which was offered only in limited numbers.

    High-performance yet stylish and affordable, the PyeongChang coat has become an instant top seller.

    Since its launch on Oct. 26, people have been lining up for the coat which costs 149,000 won. But no more jackets are available now as the 300,000 pre-ordered items are completely sold out. The coats were manufactured by a local company in request by the nation’s retail giant Lotte, a licensed partner to the PyeongChang Olympics, to commemorate the global sports event.

    Some of the coats are being traded online, with a mark-up of 2-3 times the original price.

    The long padded coat craze seems to have led to an overall increase in winter coat purchases.

    According to Lotte Department Store, the sale of winter clothes surged 70 percent this month, while other retailers Hyundai and Shinsegae saw sales growing 12.7 percent and 13.4 percent, respectively.

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  • Mr. Moncler takes over the city

    Mr. Moncler takes over the city

    Italian luxury brand Moncler has readied a special Hong Kong-based art-performance piece, entitled ‘Moncler | Destination Hong Kong.’

    The event is to celebrate the relocation of its local flagship store, the label is debuting a city activation centered around brand ambassador Mr. Moncler. With Moncler’s established history of collaborative endeavors with modern creatives and artists in mind, the energy and mix of cultures in Hong Kong has inspired this latest undertaking.

    Taking place under the city’s futuristic skyline, over 10,000 Mr. Moncler figures will be located at various landmarks throughout Hong Kong.

    At each spot, guests will be offered a chance to take home their very own collectible, with 350 sporting custom detailing, making them certified collector’s items.

    In the spirit of multiculturalism and borderless art, the silver duvet jacket worn by Mr. Moncler features the locations of and distances to Moncler’s five other flagship stores — Tokyo, St. Moritz, Melbourne, Berlin, and Los Angeles.

    Emblazoned on road signs, the locations of Moncler’s stores form a road map around the globe, which all leads to the new Hong Kong location.

    The new store, located in Canton Road, Harbour City, will feature a window display evocative of the event’s worldliness.

    The store’s exterior is decorated in white Calacatta marble and burnished brass, in accordance with the interior design, and features two large shop windows, one facing onto Canton Road and the other on the shopping mall.

    The ceilings and furniture are accented in fine woods and beige leather, creating an intriguing contrast with the white Calacatta and Nero Marquina marbles used for the floors. These fine materials contribute to creating a warm, sophisticated atmosphere inside the store, consistent with the label’s design codes and tradition.

    Alongside the contest, Moncler will release a special commemorative collection. This offering will be exclusive to the Hong Kong storefront, each item sporting the road sign motif seen on the rear of Mr. Moncler’s jacket.

    Encompassing a grey sweater, silver, down-filled gilet and duvet jacket featuring white hardware, the capsule even includes a dog-sized gilet for man’s best friend.

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  • Moncler to end their high-end brands

    Moncler to end their high-end brands

    Luxury puffer jacket maker Moncler announced on Monday it has ditched its two high-end secondary brand names, Moncler Gamme Bleu and Gamme Rouge, as well as saying goodbye to the their respective creative directors.

    “The group must vary and open up towards different horizons,” Chief Executive Remo Ruffini said in the statement from the brand.

    Moncler confirmed the end of its ready-to-wear catwalk collections Gamme Rouge and Gamme Bleu, meaning the high-end outfits would no longer take part in the Paris and Milan fashion shows in 2017.

    Moreover, fashion designers Giambattista Valli and Thom Browne will leave the brands to work on their own namesake brands, said Moncler.

    With the launch of a Milan flagship store last month, Moncler stores will become venues for more frequent launches of new designs, Ruffini told the Financial Times, in an interview.

    Without signalling more future plans, the move looks to increase Moncler’s digital strategy with a focus on Instagram-worthy events, as more digital-savvy fashion buyers emerge worldwide.

    A recent report on the luxury goods’ sector by global consultants Bain, found a huge percentage of growth – 85% – in the luxury goods market was coming from the younger generation.

    For the nine-month period ending September 30, Moncler posted a higher-than-expected 15 percent rise in total sales, adding it was working on “important projects.”

    The group’s 2016 sales topped 1 billion euros ($1.16 billion) and it expects further growth this year.

    Founded in the 1950s as a traditional skiwear brand in the French Alps, Moncler has gone on to establish itself as fierce fashion house. It was taken over by Ruffini in 2003 and then launched on the Milan stock market in December 2013.

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  • Balenciaga is the hottest fashion label

    Balenciaga is the hottest fashion label

    Balenciaga has overtaken Gucci as the hottest fashion label, according to the latest Lyst Index.

    The index draws on data analysis by fashion-search platform Lyst in conjunction with the Business of Fashion website. The 4.5 million data points analysed include sales, searches and consumer perceptions of 5 million products and 12,000 brands.

    Its result is despite Louis Vuitton, Hermes and Gucci being named best fashion brands globally just last month by Interbrand consultancy.

    Ranking the world’s hottest brands and top-selling products, the Lyst Index ranked Gucci first in this year’s second quarter, followed by Kanye West’s Yeezy and Balenciaga. However, the Spanish fashion brand continued to rise, displacing Gucci in the third quarter, with Virgil Abloh’s Off-White rising to third – a jump of 31 places in three months.

    Lyst says Balenciaga’s rise was because of a new logo and the Colette residency in Paris keeping the brand top of mind “while Demna Gvasalia continues to design products that drive the fashion narrative online”.

    Additionally, the platform praised Gucci for being a “consistent performer”, reports High Snobiety.
    Rounding out the top 10 are Vetements, Givenchy, Valentino then Saint Laurent, while Stone Island leaped from 41st to eighth, followed by Moncler (previously 20th) and finally Raf Simons (previously 21st).

    Lyst Index also looked at the most influential rappers in fashion for the quarter, listing (in order) Kanye West, Nicki Minaj, Pharrell Williams, Cardi B, Drake and A$AP Rocky.

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  • Asia helps Moncler apparel revenue climb

    Asia helps Moncler apparel revenue climb

    International markets, including Asia, helped produce double-digit growth for Moncler outdoor apparel brand in its first nine months.

    Its interim figures show revenues of €622.9 million (US$724.9 million) for its international markets, up 18 per cent (or 19 per cent at constant exchange rates).

    Asia Pacific accelerated in the third quarter, says the company, thanks to strong performances and organic growth in the retail channel as well as network expansion including the relocation of the Hong Kong Harbour City store to a flagship on Canton Road.

    Both Japan and Korea had double-digit growth.

    Overall, consolidated revenues for the nine months rose 15 per cent to €736.8 million (16 per cent at constant exchange rates). For retail revenues the rise was 19 per cent (20 per cent) to €477.8 million, which Moncler attributes to organic growth and the development of its monobrand retail store network.

    With rapid evolvement in the luxury goods industry, consumers are running along paths far different to the past, at times breaking well-established moulds, says Moncler chairman/CEO Remo Ruffini.

    “Engaging this consumer means using new tools and codes alongside more traditional approaches. I believe it is essential, today more than ever, to look ahead with even more boldness and courage. For this reason, we are working on important new projects.”

    As at the end of September, Moncler’s monobrand distribution network comprised 195 directly run stores, an increase of five, and 48 wholesale shop-in-shops, up six units. Of these, 95 were international, with two additions.

    Moncler was founded in Grenoble, France, in 1952 and now has its headquarters in Italy. Ruffini took over the company in 2003.

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  • Moncler Hong Kong opens Harbour City flagship

    Moncler Hong Kong opens Harbour City flagship

    Moncler Hong Kong has opened the French clothing label’s largest single-level flagship, covering 500 sqm in Harbour City.

    Designed in collaboration with architecture studio Gilles & Boissier, the store has an exterior decorated in white Calacatta marble and burnished brass, drawing on the interior design, and features two large shop windows, one facing on to Canton Road. The ceilings and furniture are accented in woods and beige leather, contrasting with the white Calacatta and Nero Marquina marbles used for the floors.

    The Hong Kong flagship showcases all Moncler’s men’s and women’s ready-to-wear collections and accessories lines, including eyewear.

    Moncler was founded in 1952 in Monestier-de-Clermont, France, and is now based in Italy, being bought in 2003 by Italian businessman Remo Ruffini, the current president/CEO. The group has more than 3200 employees and sells in more than 70 countries through 190 monobrand stores.

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  • Asians top buyers of Moncler clothing

    Asians top buyers of Moncler clothing

    China and South Korea were the top markets, along with the US, for Italian luxury clothing maker Moncler last year.

    Sales of Moncler clothing rose 18 per cent with revenues of €1.04 billion (US$1.1 billion). Same-store-sales were up 7 per cent, and at the end of the year the group had 190 directly owned stores, 17 more than 12 months previously.

    Moncler chairman/CEO Remo Ruffini says he is convinced the group will continue to grow this year.

    COO Roberto Eggs says the group has started talks with Swiss travel retailer Dufry to open in airports, with timing depending on opportunities.

    CCO Luciano Santel says most of the company growth last year came from volume, with prices being mostly stable.

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  • Moncler Tokyo flagship opens

    Moncler Tokyo flagship opens

    Moncler has opened a new flagship store in Japan’s highest profile shopping strip.

    The Moncler Tokyo boutique in the Ginza comprises 560 sqm spread over two floors. It was designed by Parisian architects Gilles & Boissier.

    Moncler Ginza 1

     

    For years this studio’s ties with the fantastical world of Moncler have resulted in a lively partnership and the new Japan store is no exception.

    Coinciding with the opening was the launch of a new partnership with young Los Angeles artist duo,FriendsWithYou.

    Moncler Ginza 5

     

    “Once again the Italian-French brand is working directly with today’s young and creative generations, interpreting and assimilating its language, sources of inspiration and moods. The universe of comic signs of the FriendsWithYou duo, their references to pop icons such as Malfi, Snowy, Happy Virus, Look Who, or the fluorescent rainbow of Mr TTT, the visual repertoire of smiling graphic clouds, of penetrating, astonished eyes, of mouths and fun monsters, are the hallmarks of a collection of puffer jackets developed in different colors that range from black to light-blue, from red to yellow, which are completed by sweatshirts, t-shirts bags and sneakers,” explains Moncler.

    Moncler Ginza 3

    The Moncler FriendsWithYou collection will be sold in all Moncler single brand stores from the Fall-Winter 2016/17 season onwards.

     

    Moncler Ginza 2

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