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Tag: Moschino

  • Korea’s brand Tonymoly inked partnership with Moschino

    Korea’s brand Tonymoly inked partnership with Moschino

    Italian fashion design house Moschino has released a collaboration with South Korean cosmetics brand Tonymoly on a collection of makeup and skincare products. The collection includes a cosmetics line and a few skincare items in sleek black, white, gold and rainbow packaging. The full range will be available from Tonymoly’s US web store throughout December.

    Moschino also collaborated on a reportedly fast-selling fashion line with H&M earlier this year. South Korean cosmetics brand Tonymoly sees the US as a key market in its plan to accelerate international growth.

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  • Moschino launches limited edition for Hong Kong

    Moschino launches limited edition for Hong Kong

    November 15, Harbour City welcomed a new pop-up store by Moschino with an exclusive collection designed  by Jeremy Scott, Creative Director of the brand, for Hong Kong only. Colorful, ironic, super glamorous and absolutely Moschino: these are the qualities of the collection made exclusively for Hong Kong. The collection represents the vibrant city and reflects the pop soul of Moschino’s Creative Director.

    It is a triumph of colors. 12 pieces each adorned with fun multicolored patches: two T-shirts and a T-shirt dress, a hoodie, a sweater, a bomber jacket, 4 denim pieces, a backpack and a bag.

    The Moschino logo is revisited in a super colorful version along with iconic graphics like the peace sign. Each letter and each symbol becomes a silk satin patch, applied to the pieces using a special zig-zag stitch technique and made even more ironic with graphics created in thread and crystals.

    Moschino Hong Kong Exclusive Collection is available exclusively at Moschino stores in Hong Kong.

    It is an incredible moment for the brand, that has been gaining popularity among Millennials and GEN Z thanks to the ironic touch brought by Jeremy Scott.

    Earlier this year, Moschino gathered attention globally for its capsule collections in collaboration with H&M and Disney with celebrities such as Gigi Hadid and Naomi Campbell.

    In the run-up to the official release, Moschino’s Creative Director Jeremy Scott put on a celeb-tastic fashion show in New York. During the show, Gigi walked the runway in a hoodie printed with Moschino’s signature chain-print alongside her sister Bella in a zip-front black leather mini dress. Naomi Campbell closed the show in a silver sequinned hoodie dress and over-the-knee black quilted boots.

    To catch momentum with the success of capsule collections, Moschino has also announced the launch of a new retail concept starting from the stores in Paris, which focuses on the creation of a design that facilitates the rotation of different collections throughout the year.

    The design, thought to be a blank canvas ready to host diverse concepts at the same time, will be experimented in Europe to appeal to the new generation of customers.

    If it is true that in the digital era,  the instant generation is no longer attracted by what is the promise of timeliness, limited editions aimed to satisfy a short-term desire of being among the happy few to win, it might be the key to steal the heart of GEN Z.

  • Moschino being creative at the high tea at Ritz-Carlton, HK

    Moschino being creative at the high tea at Ritz-Carlton, HK

    From 14 July to 16 September 2018, Café 103 will collaborate with Moschino for a specially crafted afternoon tea brimming with delightful Italian flavors.

    Housed in an exclusive bear-shaped tea set stand paying homage to the label’s most recognizable character, the Moschino Afternoon Tea promises to be a new benchmark for the midday pastime.

    The creativity of Moschino is expressed through a new combination of stylistic elements that conveys its vision of a disenchanted future.

    Since Jeremy Scott’s appointment as Creative Director in 2013, capsule collections have been introduced in collaboration with iconic characters, figures and restaurants such as Betty Boop, Barbie, Looney Tones, McDonald’s, The Powerpuff Girls, SpongeBob and more. Even though Moschino is an expression of contemporary fashion, it stands apart from the chorus and sings solo to give its own personal rendition of the music of today.

    Executive Pastry Chef Richard Long incorporates iconic elements of the Italian luxury fashion house into the afternoon tea treats, turning Moschino’s eccentric playful touches to edible pleasures. Crunch Chocolate Passion Tart reveals layers of gastronomic pleasure under the fashion house’s double question mark logo – chocolate coating with almond bits, rich chocolate cream and passion fruit puree at the core.

    Gianduja Lollipop features the hazelnut chocolate ganache signature of Piedmont region, and is adorned with Moschino’s most beloved teddy bear motif to melt any heart.

    Gold Fresh Couture is inspired by the fragrance notes of the label’s iconic cleaning spray perfume of the same name – white peach, vanilla and rhubarb. Poached white peach and rhubarb compote add a fruity sweetness to the generous spread of vanilla white chocolate cream housed in a golden chocolate box resembling the catchy gold perfume bottle.

    Sicilian Pistachio Apricot is composed of layers of apricot compote, Sicilian pistachio cream and apricot jelly. A chocolate Moschino zipper puller lies atop to reinforce brand presence.

    Chef Richard’s very own version of Chocolate Pear Brownie highlights deliciously contrasting textures – crispy butter crumbles sandwiching moist chocolate cake infused with soft pear fillings.

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  • Moschino partners with Alibaba’s Tmall Luxury Pavilion for its China launch

    Moschino partners with Alibaba’s Tmall Luxury Pavilion for its China launch

    Moschino, the iconic Italian luxury fashion brand, announced today it has joined Alibaba’s Tmall Luxury Pavilion to open its namesake flagship store, offering China’s luxury shoppers the opportunity to discover Moschino’s world of innovative designs.

    To expand its reach among China’s rapidly growing and young luxury consumer base, Moschino is joining forces with Alibaba to leverage the company’s unparalleled technology, exclusive platform, and insights into China’s high-end shoppers. The Luxury Pavilion is an invitation-only platform on Tmall for consumers of premium brands, providing an exclusive, luxury experience from product selection, brand experience, and customer service. Moschino’s flagship store will showcase a selection of items from its latest collections as well as the “Moschino X Tmall” collection, available only to Luxury Pavilion consumers.

    The “Moschino X Tmall” collection was designed by Jeremy Scott, Moschino’s Creative Director, and includes 6 ready-to-wear pieces and accessories, including a T-Shirt, hoodie, sweater, dress and baseball cap, all inspired by its Moschino Couture! design. The collection will be available on Tmall’s Luxury Pavilion starting June 28, 2018.

    “We are thrilled to make our debut into the Chinese market with Tmall.” said Gabriele Maggio, General Manager of Moschino. “To win in the China luxury market, you need to win over Millennials. We already see quite a bit of brand love among this powerful consumer group which we plan to grow in partnership with Tmall. There is no better partner to engage Millennial luxury shoppers in China than Tmall’s Luxury Pavilion. We are building an exclusive, social and digital experience with Tmall, designed for Millennial shoppers, to build our brand and expand Moschino’s presence in the Chinese market.”

    “We are very pleased to partner with an iconic fashion house like Moschino to help them expand in China and engage with a new generation of China’s sophisticated luxury consumers,” said Jessica Liu, President of Tmall Fashion and Luxury, Alibaba Group. “Moschino is a unique brand and important addition to Tmall’s Luxury Pavilion which is the premier luxury shopping destination for Chinese consumers, providing an exclusive, personalized and data-rich experience for luxury brands to engage with their customers today and into the future.”

    Launched in 2017, Luxury Pavilion has become the go-to destination for Chinese consumers looking to buy luxury products from around the world. The online platform provides the same brand exclusivity, customer service, tailored shopping experience consumers expect from a brick-and-mortar store brand store. The Luxury Pavilion is now home to around 60 luxury international brands.

  • Unexpected revelation by H&M and Moschino

    Unexpected revelation by H&M and Moschino

    An Instagram call has revealed a designer collaboration by Swedish fast-fashion brand H&M and Moschino.

    Projected on digital screens at the Italian fashion brand’s annual party in Coachella, California, the Instagram conversation was between US model Gigi Hadid and her friend Jeremy Scott, creative director at Moschino.

    They discussed the release of the Moschino + H&M collection online and in selected H&M stores worldwide from 8 November.

    Hadid’s call and the news surprised guests at the event. The two friends were dressed in the first looks from the collection, designed by Scott for both women and men, as well as a full range of accessories and extra surprises.

    “It is the perfect collaboration for fashion right now, mixing together pop, street culture, logos and also glamour,” says H&M creative adviser Ann-Sofie Johansson. “Jeremy Scott is amazing – he knows how to have fun with fashion.”

    An innovative TV concept is being used for the collection’s campaign, enmeshing social and traditional media.

  • Moschino launches first cosmetic collection with Sephora

    Moschino launches first cosmetic collection with Sephora

    Italian luxury fashion label Moschino is making its first leap into cosmetics, teaming up with global beauty retailer Sephora to distribute its debut make-up collection.

    The Moschino x Sephora collection is centred on bright colours and features quirky packaging, such as Moschino’s signature teddy bear in gold.

    The seven items include lip-gloss, brushes, a highlighter and an eye shadow, the latter housed in a palette designed to look like a shopping bag.

    Collection prices range from US$23 for the miniature shopping bag eye shadow to $68 for the teddy bear brush set.

    It marks the first cosmetics collection to come out of the Jeremy Scott-helmed Moschino. Part of the Aeffe group since 1999, the Italian brand already has a retail history with Sephora, with its multiple fragrances being sold there.

    The cosmetics debut follows up Moschino’s foray into furniture when, in March, it released a capsuled collection designed in collaboration with furniture company Gufram.

    In the APAC region, Sephora has stores in China, Hong Kong, Indonesia, Malaysia, The Philippines, Singapore, Thailand, and Australia and New Zealand. It’s also present in Europe, and in North and South America.

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  • Moschino appointed a new worldwide Sales Manager

    Moschino appointed a new worldwide Sales Manager

    Moschino just named a new worldwide Sales Manager, Marko Jovanovic, age 40.

    With a Degree in Economics at University Bocconi Milan, he started his career in fashion as Benetton Area manager for Balkans and continued in the luxury with Gucci where he occupied growing responsibility roles in franchising and wholesale divisions until he became Sales Manager focused on emerging market (East Europe, Turkey, Cyprus, Lebanon, Israel) then in retail as Area Manager India, until 2013.

    Afterwards, he was appointed Country manager Louis Vuitton India until 2015 followed by LV Director of Retail Development SEA.

    In December 2015, he became LV Retail Director Singapore until last week Ralph Lauren VP Retail Performance Europe in London.

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