Retail News CRM

Tag: MRH SpaRotica Groupe

  • Ben Sherman China new stores in Shanghai

    Ben Sherman China new stores in Shanghai

    British menswear brand Ben Sherman has opened for the first time in Shanghai – at two locations.

    The Ben Sherman China stores are in the Hopson Mall and Sogo department store.

    “These distinct retail destinations are prime for Ben Sherman, with an influential core of millennial consumers,” says group GM Stanley Chou of MRH Sparotica Groupe, which oversees Ben Sherman China.

    Billy Du, Stanley Chou (Groupe General Manager MRH Sparotica Groupe), Richard Kisembo (CEO MRH Sparotica Groupe), Allen Hua, at the ribbon cutting ceremony for Ben Sherman’s expansion in Shanghai.

    Billy Du, Stanley Chou (Groupe General Manager MRH Sparotica Groupe), Richard Kisembo (CEO MRH Sparotica Groupe), Allen Hua, at the ribbon cutting ceremony for Ben Sherman’s expansion in Shanghai.

    He says Sogo is among the top five department stores in China. It is in the Jing’An district in central Shanghai, on China’s most influential fashion street, Nanjing Road.

    In the Yang’Pu district in the city’s north, the Ben Sherman Hopson One store is close to the new Apple Hopson One store. The mall is tailored to upper-middle-class residents, drawing on a population of more than 1.3 million residents within a 5km radius.

    ben-sherman-shanghai

    Ben Sherman signed on for its China expansion in June.

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  • Farah China to launch next year

    Farah China to launch next year

    Perry Ellis International has signed an agreement with MRH SpaRotica Groupe (MRH) to introduceFarah China next year.

    The brand will be launched in department stores, free-standing stores and specialty outlets as well as online with third-party eCommerce platforms such as Tmall. The first free-standing Farah store is planned to open early next year.

    With street credibility, the Farah has creative brand ambassadors from art, music and modern culture who are empowered to become product developers, storytellers and educators inspiring millennials. The products are sold internationally through major retailers and company-owned stores, as well as online.

    “This is our first agreement for Farah in greater China and represents a major step in the expansion of the brand outside of the United Kingdom and Europe,” says Perry Ellis International chairman/CEO George Feldenkreis.

    MRH president/CEO Richard Kisembo says the company is confident of the impact Farah can make in China. “We believe in brands that make emotional connections with consumers, and Farah will stand out for its modern classics.”

    Perry Ellis International is a designer, distributor and licensor of men’s and women’s apparel, accessories and fragrances. It owns a portfolio of brands including: Axist, Ben Hogan, Cubavera, Grand Slam,  Jantzen, John Henry, Laundry by Shelli Segal, Manhattan, Original Penguin by Munsingwear, Perry Ellis, Rafaella and Savane. The company also licenses trademarks from third parties, including Jag and Nike for swimwear, and Callaway, Jack Nicklaus and PGA Tour for golf apparel.

    Based in Shanghai, MRH curates and invests in brands through acquisition and licensing. It has retail stores, distributes merchandise through franchisees, and runs eCommerce websites.

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