MSGM China has opened its second store, a boutique in SKP Beijing.
The Italian fashion label’s 15th store, it offers menswear, womenswear and accessories. The 100sqm space features flexible iron display structures, geometric neon lighting and Carrara and black Marquina marble surfaces interrupted by a fluorescent yellow stripe, a hallmark of the brand.
MSGM China’s first store opened in Shanghai last year, when the brand also opened a space in Seoul.
Italian fashion label MSGM has opened its first boutique in Japan, in Tokyo’s Shibuya district.
It is MSGM’s fifth monobrand shop in the world, again with its interior design concept being the brainchild of founder/creative director Massimo Giorgetti. He collaborated again with Milan-based architect studio CLS Architetti, as well as Tokyo studio Garde.
Over two levels, the Tokyo store covers 2152 sq ft (199.9 sqm), and carries the brand’s men’s, women’s and accessories collections. It continues label’s street-style aesthetic with flexible iron structures and black-and-white marble surfaces with fluorescent yellow lines for exhibiting products.
Another feature is geometrically shaped neon tubes on the ceilings, and there are two artworks, by Japanese-American artist Shingo Francis.
MSGM’s other monobrand boutiques are in Singapore, Hong Kong, Milan and Dubai.