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Tag: Mumuso

  • Mumuso looking for rapid expansion in India

    Mumuso looking for rapid expansion in India

    Discount Chinese merchandise chain Mumuso is set to expand in India.

    The brand intends to launch outlets throughout the territory and is currently seeking potential franchise partners. It has already opened more than 30 locations in India at a rate of two per month since launching there.

    “Mumuso is eyeing at the Indian market aggressively,” said a statement released by the firm, “with new stores in different parts of the country”.

    Beyond its range of “Korean-inspired lifestyle products”, Mumuso is now looking at moving into the food-and-beverage sector.

    “I have been studying the retail market very closely,” said Mumuso India director Manoj Agarwal. “Indian retail market is huge. When it comes to lifestyle products, India has seen a sharp rise in the demand in the recent years. Our expansion strategy is to set up outlets all over India along with entering the e-commerce market as online shopping has seen a big boost in India in recent years. Mumuso, unlike distributorship, franchises will have more profit and direct access under B2C Format.”

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  • Mumuso to open 300 stores in India by 2022

    Mumuso to open 300 stores in India by 2022

    Korean lifestyle brand Mumuso has announced its plan to open 300 stores across India by 2022. The lifestyle brand, currently present in 30 countries, entered the Indian market in September with a flagship store in Kolkata’s Park Street. “Mumuso is eyeing the Indian market aggressively with new stores in different parts of the country” said Raunak Agarwal, Managing Director of Mumuso India.

    “Mumuso is eyeing the Indian market aggressively with new stores in different parts of the country” said Raunak Agarwal, Managing Director of Mumuso India.

    “India has seen a sharp rise in the demand for lifestyle products in the recent years”, he added.

    Mr. Agarwal said each Mumuso store will offer 1200 unique items across eight categories and there will be an investment of Rs 80 lakh to Rs 1.2 crore in opening the stores.

    The next stores to open will reportedly be in Hyderabad, Siliguri, Bangalore, Delhi, Mumbai, Surat, Durgapur and Chenna.

    Out of the 300 stores planned, 10 are said to be launched in the current calendar year.

    Mr. Agarwal added the company would take the franchisee route to achieve its target of 300 stores, but the tier 1 and tier 2 cities will have at least one flagship Mumuso store.

    Company officials said the brand was expected to grow at a 12 to 13% rate in eastern India in the next four years.

    Mumuso currently has only one warehouse of 50,000 square feet on the Bombay Road in West Bengal but it plans on having more warehouses with future expansions.

  • Korean lifestyle brand Mumuso enters Indian market

    Korean lifestyle brand Mumuso enters Indian market

    East Asia’s affordable lifestyle brand Mumuso has announced its expansion plans in Kolkata while opening its first store. Mumuso is eyeing the Indian market aggressively with new stores in different parts of the country, a senior executive said.

    With a strong presence in over 30 countries across the world, the Korean lifestyle brand Mumuso has entered into the Indian Market and plans to open around 300+ stores by 2022 with an average investment of Rs 80 lakh to Rs 1.2 crore which will be spent towards setting up these company-owned and franchise stores. The brand is planning to open outlets pan India with its market reach in cities likes Kolkata, Hyderabad, Siliguri, Bangalore, Delhi, Mumbai, Surat, Durgapur, Chennai and so on.

    Mumuso India — the Indian entity of Mumuso —whose offerings include accessories, stationery, small electronics and lifestyle items, sources these mostly from South Asian nations such as Malaysia, Singapore, China, Indonesia and Korea.

    India has seen a sharp rise in the demand for lifestyle products in the recent years. Mumuso has product categories from Health and Beauty, Fashion Home Accessories to Apparel, Accessories, Digital Products and more. The products offered by the brand are not only beautiful, functional, high-quality and affordable but also provides relaxing and pleasant shopping experience to the customer.

    Speaking on the occasion, Raunak Agarwal, Managing Director, Mumuso India said, “Our expansion strategy is to set up 300+ outlets all over India along with entering the e-commerce market as online shopping has seen a big boost in India in recent years. We are also looking to source from Indian companies specially apparels and small leather products. The company will look to have 300-odd stores by mid-2022. India, being a fast emerging market for retail industry, we are expecting an escalated growth in a short span of time. Indian market has a big potential, where we believe our creative range of products will enhance the rich experience of customers since it’s an international brand with high quality and valued pricing.”

    He added, “There has been a high demand for the trendy and affordable products as far as lifestyle is concerned. People not only look forward to quality and style but also affordability. With Mumuso coming into the picture, people won’t have to travel to different stores for their needs, but just walk into our showroom and get their products. Mumuso brand always adheres to the principle of selling products with reliable quality and affordable price, strictly observes to the borderline of high quality, strives to improve the upper limit of taste and price ratio and provides well-designed products, continuously optimizes the supply chain service system to reduce the cost, creating relaxing and light-hearted shopping experiences for consumers.”

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  • Beccos plans expansion in India with 50 new stores

    Beccos plans expansion in India with 50 new stores

    Chinese-owned ‘South Korean designer brand’ Beccos says it plans to launch 50 stores in India. Scheduled to be opened by the middle of next year, the stores will require an investment of ₹100 crore (US$13.67 million) and are expected to return a revenue of around ₹200-250 crore ($27.35–34.18 million) in the next financial year based on the potential of the market.

    Like rival chain Mumuso, the store is positioned as Korean and using Korean design influence in its products, but is actually Chinese.

    The Hong Kong-based firm will also be investigating the potential of online sales in the region next year.

    Beccos global CEO Dabin Wang said: “We see tremendous potential in the Indian market… The company would have stores on company-owned-company-operated and franchise patterns. We would have a mix of both franchised and company-operated stores.”

    Beccos has started the expansion by opening its first few stores in Kamala Nagar.

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  • Korean-licensed Mumuso sells Chinese products, found guilty of ‘misleading’ consumers

    Korean-licensed Mumuso sells Chinese products, found guilty of ‘misleading’ consumers

    After inspecting 2,273 items sold by Mumuso Vietnam Import Export Company Limited in the country, the Ministry of Industry and Trade (MOIT) said 99.3 percent was imported from China.

    Earlier, the company, whose product range includes beauty, healthcare, fashion accessories and home appliances, said that it was a legitimate Korean enterprise that has outsourced production to China.

    It had also said then that the product designs are made by a South Korean company.

    The inspectors said local laws were violated despite the firm’s explanation saying that Mumuso is a trademark established in Korea and its products are manufactured at its headquarters in Shanghai, China.

    The inspectors also said Mumuso put out a lot of content expressing its products’ connections to Korea, could show no documents or other proof for such information, especially relating to the origin and the technology used.

    The company was violating the Vietnamese Competition Law by engaging in unfair competition with similar firms selling Chinese-origin products. The content they provided has led to wrong understanding among customers about the chain and its products, the inspectors said.

    They said that the company had provided incomplete and inaccurate information to Vietnamese consumers, who’d assumed that the products were Korean.

    Mumuso does not have a single store in Korea.

    It has committed several other violations including not having a Vietnamese label on their products and providing inaccurate information about its website to the Ministry of Industry and Trade, inspectors found.

    It had registered neither the franchising associated with the Mumuso trademark nor its head office engaging in commercial activities. It had also not informed the MOIT about its promotion programs.

    The ministry has instructed relevant agencies to deal with all the violations that the company has committed under various laws of Vietnam.

    In Vietnam since late 2016, Mumuso has rapidly developed in Hanoi and Ho Chi Minh City, with 27 stores in central locations.

    It sells many low cost products, starting from as little VND22,000 (less than $1) per unit.

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  • Mumuso Thailand opens door to franchisee

    Mumuso Thailand opens door to franchisee

    International lifestyle retailer Mumuso Thailand plans to open up to 20 franchised stores by the end of next year, and up to 150 in the next five years.

    From Shanghai, the company promotes lifestyle products with a Korean flare. The brand moved into Thailand in August with a Mumuso lifestyle shop opening in The Mall Nakhon Ratchasima. It now has seven outlets, the latest being its first franchised outlet for Thailand.

    Mumuso (Thailand) strategic director Pakom Supawarapong says the company sees a growth opportunity in Thailand, including specialty stores.

    “It’s not all about e-commerce these days as the trend for specialty stores is something we all need to be aware of,” says Pakorn. “We expect our annual sales to reach THB2 billion [US$62.5 million] in the next five years. We target to achieve THB200 million in annual sales this year.”

    Mumuso (Thailand) president Amnuay Supawarapong says the brand has more than 600 branches in 150 cities. In Thailand, it has stores in Ayutthaya, Bang Saen in Chon Buri, Phitsanulok, Samut Sakhon, Siam Square One, Supanburi and The Mall Nakhon Ratchasima. The Phitsanulok shop, which opened this month, is the company’s first franchised outlet in Thailand.

    About 3000 different items of merchandise at Mumuso lifestyle shops cover children’s products, apparel, kitchen items, bags, stationery, skincare and cosmetic goods. Pakorn says the company has set aside THB150 million for this year, focusing on promotional activities at its stores.

  • Mumuso Vietnam accused of fraud

    Mumuso Vietnam accused of fraud

    Fashion and lifestyle goods retailer Mumuso Vietnam has been accused of selling Chinese goods as Korean products.

    The allegation surfaced on South Korean SBS News, which reported that the Shanghai-based company has been duping customers into thinking it is a South Korean store chain selling South Korean goods. The news channel also said Mumuso’s registered office in Seoul could not be found.

    Legal representatives of Mumuso Vietnam say the company registered its brand under the protection of the Korean Intellectual Property Office without any production activities there. It also has a branch in Shanghai, redesignated as its headquarters.

    Mumuso authorised its Shanghai office to take over its business activities, including production and brand management.

    Mumuso’s business in Vietnam is under a franchise contract.

    “Mumuso wants to strengthen its brand overseas before returning home, where competition is fierce,” says Mumuso Vietnam director Nham Phi Khanh.

    He admits that no Mumuso merchandise has undergone quality inspections in Korea, but is imported directly from China. “Our products meet standards and regulations set by the Drug Administration of Vietnam and the Department for Food Safety and Hygiene under the Ministry of Health.”

    Mumuso Vietnam has 27 outlets, mostly in Hanoi and Ho Chi Minh City. The stores sell a wide range of goods, from cosmetics to household items, all labeled as “Mumuso – Korea”, with product information mainly written in Korean and Chinese, and prices ranging from VND22,000 (US$1). All come with a “Made in China” tag.

    The Mumuso retail concept is loosely based on that of another Chinese company Miniso, which has drawn criticism for marketing its products as Japanese.

    Meanwhile, Mumuso Vietnam has announced it intends to increase the number of its outlets in Ho Chi Minh City and Hanoi to 80.