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Tag: musang

  • Sunshine Bakeries Unveils Limited Edition Musang King Durian Milk Bun: A Taste of Premium Durian Season in Every Bite!

    Sunshine Bakeries Unveils Limited Edition Musang King Durian Milk Bun: A Taste of Premium Durian Season in Every Bite!

    Sunshine Bakeries, a renowned bread manufacturer from Singapore, is gearing up to introduce its Musang King durian milk buns to the market on March 20, just before the onset of the durian season. The new delicacy will be available across leading supermarkets and convenience stores in Singapore, promising a unique flavor fusion for food connoisseurs.

    Features of the New Snack

    The Musang King durian milk bun boasts of authentic Musang King durian filing, derived from the scarce early-March harvest. The durian filing is beautifully complemented by Sunshine Bakeries’ famed Hokkaido Milk bun, offering a blend that is expected to win the hearts of durian lovers.

    The company has priced the bun at SGD2.50 (US$1.97). However, it’s important to note that the product will be available in limited quantities each day, considering the restricted availability of early-season yields.

    A Taste of the Season’s First Harvest

    Michelle Ang, chief marketing officer at Sunshine Bakeries, expressed her excitement about the product launch. She said, “Durian fans have a year-long desire for the fruit. By introducing the Musang King Durian Milk Bun, we aim to offer them a sneak peek into the first harvest of the season.”

    According to the company, the bun promises the highest standard of durian indulgence that is rich, custard-like, and aromatic.

    About Musang King Durian

    Musang King is a top-tier variety of durian, predominantly cultivated in Malaysia. It has gained considerable recognition this year, having been included in the list of the 25 best-rated fruits in Southeast Asia. The selection was made based on votes cast by readers of an international food magazine in February.

    Questions & Answers

    When will Sunshine Bakeries start selling the Musang King durian milk buns?
    The Musang King durian milk buns will be available from March 20.

    Where can customers purchase the Musang King durian milk buns in Singapore?
    The new snack will be available across leading supermarkets and convenience stores in Singapore.

    What is special about the Musang King durian milk bun?
    The bun features authentic Musang King durian filling derived from the early-March harvest, paired with Sunshine Bakeries’ signature Hokkaido Milk bun. The company promises a rich, custard-like, and aromatic indulgence with this new product.

  • Singapore Durian Devotees Dive into Decade-Low Deals on Musang King: Act Fast or Miss Out!

    Singapore Durian Devotees Dive into Decade-Low Deals on Musang King: Act Fast or Miss Out!

    In Singapore, enthusiasts of the durian fruit, particularly the Musang King variety, are taking full advantage of a decade-record low in prices out of Malaysia. However, sellers predict that this economic boon will likely only persist for another fortnight.

    The recent plummet in prices can be attributed to an oversupply in Malaysia, Singapore’s neighboring country. This has allowed sellers in the city-state to price the durian, also locally known as Mao Shan Wang, as low as S$8 (US$6.25) per kilogram.

    Economic Impact of the Durian Price Drop

    Anthony Gan, proprietor of the renowned Famous Durian stall in Yishun, commented on the significant drop in prices. “Compared to the previous season, it’s about S$8 cheaper per kilogram,” Gan said. He also noted that these are the lowest prices he has seen during his decade-long career in the durian trade.

    Similarly, Durian Empire in Punggol Plaza is selling the fruit for S$8-18 per kg, a stark contrast to the previous average rate of S$15-24.

    The rapid decrease in prices is linked to an unusually large harvest in Malaysia, Singapore’s primary source for durians. It was reported earlier that the Musang King variety, typically considered a premium type of durian, had dropped down to RM10 (US$2.4) per kg at farms across Malaysia. Some areas even saw even lower prices due to the supply glut. Other popular varieties, such as the Black Thorn, D24, and IOI, have also become more affordable.

    Singaporean Durian Demand and Consumption

    Durians, known for their pungent aroma, are beloved by Singaporeans. The Musang King variety is especially favored due to its creamy texture and bittersweet taste.

    Approximately 85% of the durians in Singapore come from its northern neighbour, with imports estimated to be around 100,000kg per day during the peak season. Therefore, the decreased prices have resulted in a surge in demand.

    Derrick Ooi, who owns the 211 House of Durian in Lorong 8 Toa Payoh, reported a 30-40% increase in his December sales compared to previous months. Zen Ho, proprietor of Durian Empire, reported a 20% sales increase from previous years.

    Meanwhile, Famous Durian’s Gan noted that daily orders have climbed to over 100 since last November, compared to 60-70 orders before that.

    A Temporary Relief

    While the price drop has been a boon for durian lovers and sellers alike, this respite is expected to be fleeting. As the durian season draws to a close later this month and into February, supplies are anticipated to shrink.

    Alvin Teo, who operates Durian 36 in Geylang, predicts that the price relief could “last for another two weeks’ time,” and that a 20-30% price increase might be on the horizon.

    However, despite potential price fluctuations, durian fruit will remain available through the Lunar New Year, according to 211 House of Durian’s Ooi.

    Questions & Answers

    Why have durian prices dropped so significantly?
    The price drop is due to an oversupply of durians in Malaysia, Singapore’s primary durian supplier.

    How long is the durian price drop expected to last?
    According to sellers, the price drop may only persist for another two weeks before prices are expected to increase again.

    Will durians still be available after the price increase?
    Yes, despite the potential price increase, durians, specifically the Musang King variety, are expected to remain available through the Lunar New Year.