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Tag: Myntra

  • Myntra Launches ‘Myntra Global’ as it Expands into the Singapore Market

    Myntra Launches ‘Myntra Global’ as it Expands into the Singapore Market

    Indian e-commerce powerhouse Myntra has made a splash in Singapore with the launch of Myntra Global, its first foray into the international market. This strategic move aims to cater to the vast Indian diaspora in the city-state, which numbers around 650,000 individuals, by offering a diverse selection of Indian fashion and lifestyle products.

    A Treasure Trove of Indian Styles

    With a staggering 35,000 styles from 100 renowned Indian brands, including favorites like Aurelia, Global Desi, Libas, W, House of Pataudi, and Chumbak, Myntra is set to create waves. Shoppers can explore categories that span apparel, footwear, home décor, and accessories—all designed to resonate with the cultural sensibilities of the Indian community in Singapore.

    Organic Growth Sparks Expansion

    Before the official launch, Myntra witnessed an impressive organic interest from Singapore, attracting nearly 30,000 users eager for Indian styles. The company’s ambition is to provide not just a shopping platform, but a seamless and dependable experience that answers the demand for culturally-rich fashion.

    Championing ‘Made in India’

    This expansion underscores Myntra’s long-term vision to tap into new consumer markets while enhancing global visibility for Indian brands. Furthermore, it aligns with India’s larger initiative to promote ‘Made in India’ products on an international scale, showcasing the rich cultural tapestry of Indian fashion.

    So, Singaporean shoppers, prepare yourself! You might just find yourself falling head over heels for styles that blend tradition with contemporary flair.

    Questions & Answers

    What types of products will Myntra Global offer in Singapore?

    Myntra Global will feature a variety of products, including apparel, footwear, home décor, and accessories from popular Indian brands.

    How many styles can customers expect from different brands?

    Shoppers can look forward to an impressive collection of about 35,000 styles from 100 diverse Indian brands.

    What is Myntra’s broader goal with this international expansion?

    The expansion is part of Myntra’s strategy to reach new customer bases, increase global visibility for Indian brands, and promote ‘Made in India’ products worldwide.

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  • Boohoo enters India through Myntra partnership

    Boohoo enters India through Myntra partnership

    Trendsetting UK-based iconic fashion house, Boohoo Group, has marked its foray into the Indian market with Myntra. Boohoo, Dorothy Perkins (DP) and Nasty Gal will offer over 1500 on-trend and fresh styles across categories like dresses, tops, bottoms, and footwear, as a part of the much anticipated launch.

    “We are thrilled to be partnering with Myntra as our strategic partner in India. The Indian market represents a fantastic opportunity for the Boohoo Group and Myntra’s digital first approach makes this a great strategic partnership.”

    Right in time to kick off the party season, the association will witness Boohoo and Nasty Gal cater to fashion-forward Indian consumers for the first time, following the brand’s acquisition by the Boohoo Group. DP offers versatile, feminine, and elegant fashion for every woman, while Nasty Gal offers trendy, distinct, and edgy looks with inspiration from vintage as well as runway trends. boohoo focuses on striking yet easy styles for everyday fashion consumers to confidently own their narrative.

    Ahead of Myntra’s flagship End of Reason Sale, the collection from the Boohoo Group will consist of looks inspired by global trends like funky animal prints, classy florals, subtle shimmer, and dramatic glitter, across segments like dresses, tops, bottoms, and sweatshirts, among others. DP and boohoo also have a strong offering across footwear that include heels, casual shoes, platform heels and espadrilles among others. Catering to fashion forward women across ages, the brands offer products at attractive prices across boohoo, DP and Nasty Gal.

    As a seasoned leader in fashion, boohoo’s vision is to empower a global social generation to look and feel confident everyday, across occasions. boohoo supplies fashion to more than 100 countries, including major markets like the USA, UK, France, and Australia. Targeted towards free-thinking women, Nasty Gal’s collection primarily consists of bold and eclectic pieces catering to customers from over 60 countries since 2006, while DP continues to be a legacy brand, best known for their fun, feminine and versatile line. The brands have successfully established themselves as some of the most desirable and on-trend brands across the globe.

    The three distinct brands will be housed under a dedicated Online Brand Store (OBS) on Myntra, to enable shoppers to easily browse and discover their favorites across the brand catalogs. The brands will also indulge in compelling marketing activities that include influencer activation and visibility across Myntra’s path breaking social commerce initiative, M-Live.

    On their India foray through Myntra, John Lyttle, CEO, Boohoo Group, said, “We are thrilled to be partnering with Myntra as our strategic partner in India. The Indian market represents a fantastic opportunity for the Boohoo Group and Myntra’s digital first approach makes this a great strategic partnership.”

    Speaking on partnering with the Boohoo Group, Sharon Pais, Chief Business Officer, Myntra, said, “We are ecstatic to bring the Boohoo Group to India and be their partner of choice as they foray into this geography. At the back of our unmatched reach and cutting edge tech interventions, Myntra continues to be at the forefront of enabling access to sought after global brands for consumers and drive the vision of leading brands to effectively reach fashion-forward Indian consumers. Boohoo, DP and Nasty Gal are poised to be well received by discerning fashion conscious consumers in the region and we are excited to aid them in this journey.”

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  • Myntra hires tailors as delivery agents to reduce returns

    Myntra hires tailors as delivery agents to reduce returns

    Myntra, a Flipkart-owned Indian fashion platform has roped in local tailors to pick up packages from warehouses and deliver to customers to mend the sales gap caused by the return of ill-fitting clothes.

    The move is set to minimize business losses by cutting down on the return of clothes and refunds, says GlobalData, a data and analytics company.

    Tying up with local tailors in apparel delivery is not a new concept and companies such as Raymond and Birla-owned Abof.com took initiatives to partner with local tailors as the last-mile delivery agent.

    Shagun Sachdeva, a consumer insights analyst at GlobalData, says Myntra started offering alteration services in Bengaluru back in 2016.

    “The company is now looking to address the discomfort of consumers in searching for tailors for altering purposes. This is aimed at mending the sales gap and at the same time improving customer satisfaction by fixing fitting flaws on the doorstep.”

    According to GlobalData, online retail in India accounted for US$17.2 billion in 2017 and is projected to reach $69.9 billion by 2022.

    In line with this growth, the online retailing of clothing in India grew exponentially in the last few years, reaching $5 billion last year, owing to increasing penetration of the internet and discounts offered by online retailers.

    The market is currently fragmented, with market leader Amazon commanding just 5 percent market share across all categories. Therefore, in order to break the clutter, companies such as Myntra are finding innovative ways to please the customers.

    Sachdeva says Myntra has reduced its losses from $96 million in 2017 to $22 million last year and aims to turn itself profitable down the line.

    “Such loss-reducing measures might be helpful.”

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  • India’s Myntra Starts Selling on Walmart USA

    India’s Myntra Starts Selling on Walmart USA

    India’s Myntra is expected to begin selling its brands’ products to the US via Walmart.

    The online fashion retailer was acquired by Walmart 10 months ago, since which time Myntra’s brands have been available through Walmart Canada.

    “We enabled Myntra to be online in Canada and we are also anticipating launching Myntra brands in our stores in Canada in Q3,” said Walmart International executive VP and chief administrative officer JP Suarez, “a nice compliment for an omnichannel experience for our customers. We are exploring with US for any Myntra product to be available on the US online marketplace.”

    Walmart is also expected to conduct a study of Myntra’s operations to assess what strategies may be applicable to other markets. The firm holds a major market share in India along with Jabong and Flipkart Fashion.

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  • Snapdeal bats for new FDI policy in e-commerce from Feb 1

    Snapdeal bats for new FDI policy in e-commerce from Feb 1

    Leading Indian e-tailer Snapdeal on Tuesday supported the implementation of revised Foreign Direct Investment (FDI) policy on e-commerce from February 1. “Snapdeal supports the immediate implementation of the current FDI policy on e-commerce so that marketplaces are not misused to run inventory operations,” Delhi-based Snapdeal told IANS in a statement.

    The Ministry of Commerce and Industry on December 26 issued revised policy guidelines on FDI in e-commerce.

    The policy revision, which will be in force from February 1, dictates that e-commerce platforms providing a marketplace will not exercise control or ownership over the inventory.

    E-tail majors Flipkart and American online retailer Amazon’s Indian arm, however, sought an extension on the implementation of the new norms, amid protesting voices from retail traders’ bodies against granting the extension.

    “Government policy changes will have long-term implications in the evolution of the promising sector and the whole ecosystem,” American retail giant Walmart-owned Flipkart told IANS through a statement earlier.

    The new norms also barred e-tail firms from allowing any company to sell its products exclusively on their e-commerce platforms alone.

    While Amazon India had said in a statement to IANS that “it has always operated in compliance with the laws of the land”, it did not respond to queries on the changes it may have to make to its business model to suit the new norms.

    On the other hand, the Confederation of All India Traders (CAIT) has asserted that delaying the execution of the policy will allow the e-tailers to continue with their “dominance over retail trade”.

    “The modus operandi of these e-commerce companies for seeking extension (on implementation of new FDI norms) is to keep delaying fair execution of the policy,” CAIT wrote in a letter to the Ministry of Commerce and Industry this month.

    “They (e-commerce platforms) may continue with their sinister designs of operating all kinds of malpractice including predatory pricing, deep discounting and exclusivity, in order to ensure their control and dominance over retail trade and wipe out the competition,” the letter said.

    The Ministry, however, has not indicated any possible extension of deadline to implement the new norms.

  • Myntra India taps 9,000 kirana stores to boost last-mile delivery

    Myntra India taps 9,000 kirana stores to boost last-mile delivery

    Flipkart-owned ecommerce platform Myntra that saw 80 percent revenue fall in FY2018 has doubled down on last-mile delivery, tapping into over 9,000 kirana stores across 50 cities to fast deliver packages. Today, nearly 60 percent of all Myntra’s product pick-ups and deliveries happen through its ‘Kirana Delivery Programme’ — helping the company reduce delivery costs, the company said on Tuesday.

    “Myntra’s ‘Kirana Delivery Programme’ is a successful model introduced by the company to accelerate order delivery in the most efficient way possible, while ensuring we provide a good partnership opportunity to our kirana partners,” a company spokesperson said.

    “We will continue to innovate, expand and hope to register more kirana partners in the future as well,” the spokesperson added.

    The ‘Kirana Delivery Programme’ is an ingenious model introduced by the company to accelerate order delivery, while creating a platform for kirana stores to have an additional source of income.

    “A mutually beneficial model, it has helped Myntra achieve greater consumer satisfaction and is enhancing the standard of living of the owners of several ‘mom & pop’ stores across the country,” said the company.

    Several tailors and beauty parlour owners, among others, have also signed up with Myntra for the programme.

    The online fashion retailer narrowed its consolidated losses to Rs 178.7 crore for 2017-18, compared with a loss of Rs 655.8 crore in the previous fiscal.

    According to business intelligence platform Tofler, the company saw its income growing nearly threefold to Rs 427.4 crore in 2017-18 as against Rs 155.6 crore in the previous financial year.

    Ananth Narayanan, Chief Executive of e-tail portals Myntra and Jabong, stepped down from the post on January 14 “to pursue external opportunities”.

    The 11-year-old Flipkart Group, owned by US retail giant Walmart, includes e-tail sites Flipkart, Myntra, Jabong and digital payment platform PhonePe.

    In May last year, Walmart bought a 77 percent equity stake in the company for a whopping US$ 16 billion.

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  • Ananth Narayanan steps down as Myntra Jabong CEO

    Ananth Narayanan steps down as Myntra Jabong CEO

    Fashion e-tailer Myntra Monday said its CEO Ananth Narayanan has quit, a development that ends months of speculation about his exit following a recent re-jig at its parent group Flipkart. In a statement, Myntra said Narayanan has decided to step down as CEO of Myntra and Jabongto pursue external opportunities. Amar Nagaram has been named as Head, Myntra and Jabong, and will report to Flipkart Group CEO Kalyan Krishnamurthy, it added.

    According to a report, there were speculations that Narayanan would quit after a new reporting structure was put in place when Binny Bansal — the then CEO at Flipkart Group (which owns Myntra and Jabong) — quit the company.

    As a part of the new structure, Myntra and Jabong were brought under Flipkart, with Narayanan reporting to Krishnamurthy.

    “Ananth has played an important role in making Myntra and Jabong into a formidable player in the fashion e-commerce market and steering the company towards sustainable growth,” Myntra said in its statement Monday.

    It added that over the last three and a half years, Narayanan and the management team have built a strong foundation for the company.

    “Myntra and Jabong are an important part of the Flipkart group serving our valuable customers. The company will continue to execute the growth strategy and leverage synergies with Flipkart as appropriate,” it said.

    The strong bench strength and new leadership at Myntra and Jabong will allow the business to continue on its strong and sustainable growth trajectory, the statement added. Nagaram, who recently moved to Myntra from Flipkart, has been working with the group for around seven years.

    “…(Nagaram) has played a pivotal role in making shopping accessible, delightful and affordable on every connected device. Most notably, he led the efforts on revisiting the boundaries of mobile web, making the experience on it as good as native,” the statement said.

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  • Online Marketplaces India: Delivering fashion to the discerning masses

    Online Marketplaces India: Delivering fashion to the discerning masses

    The online fashion space in India is positively buzzing with private labels or brand partnerships. Recently, heritage American denim brand, Wrangler collaborated with Indian e-commerce giant, Flipkart to launch an exclusive sub-brand called Wrangler 20X. Myntra also launched its in-house plus size apparel brand, Sztori as well as House of Pataudi, an ethnic wear brand co-owned by Myntra, Exceed Entertainment and Bollywood actor Saif Ali Khan.

    Addressing Consumer Demand

    Wrangler 20X is targeted at the digitally-savvy youth who increasingly shop for fashion online and are seeking the perfect mix of trend and value. Gen Z are increasingly brand-aware and aspire to own brands with flaunt appeal. The denim brand aims to give them a brand that they would be proud to wear at prices they can afford.

    Known for democratising fashion across segments, the launch of both Sztori and House of Pataudi enables Myntra to go a step further and include profiles into the ambit of ‘fashion for all’. It champions inclusivity in fashion, evaluating and emphasising greater attention to styles, trends, designs, fit and fabric for plus sized apparel and fashion conscious consumers, in order to bring out the personality of the person wearing it.

    Sztori has been especially designed to suit a larger range of body shapes and sizes. It is essentially a designer wear in the plus size category, offering consumers the perfect fit and multiple style options. The apparel is made to suit plus size body types rather than prove to be a mere extension in size on existing profiles, thus breaking the existing age-old norm in the Indian market.

    Manohar Kamath, CXO and Head, Myntra Fashion Brands, says, “We are extremely delighted to announce the addition of Sztori to our portfolio of private brands. Plus size clothing is in great demand and it was time we offered something substantial in the category, opening up more avenues and possibilities for our customers.”

    The brand offers a range of products for men and women, including, tees, denims, tops, dresses and more in L to XXXXL (Large to 4 times Large) sizes. Shoppers can choose from over 225 styles and designs at prices ranging from Rs 799-Rs 1,999.

    Myntra identified a space opportunity in this segment and set out to design and develop merchandise under a new brand to cater to the category and make wearers look fashionable with multiple style options at affordable prices and opening new avenues in the industry.

    ‘House of Pataudi’ is a lifestyle brand for men and women that delivers fine taste and refinement to the discerning and the fashion conscious. Each piece not only exudes style but also narrates the rich story and history of the Pataudi heritage. The collection comprises traditional Indian wear, conceptualised inthe form of Rozana, every day wear with a contemporary ethnic touch; Jashn, festive finery with a regal charm; Riwayat, bespoke splendour for the classic Indian wedding; and a Special Edition, comprising collections inspired by the Pataudi trousseau.

    The range includes kurtas, sherwanis and Nehru jackets for men and kurta sets, lehengas and dresses for women. Products from House of Pataudi will be available exclusively on Myntra and Jabong, across a price range of Rs 1,500-Rs 15,000 for men and Rs ,000-Rs 20,000 for women. The brand’s design team has worked closely with Saif Ali Khan; inspired by his own personal style statement and has designed and perfected the line, modelling it on the Pataudi lineage and contemporary fashion preferences, to make it relatable for the modern fashion shopper. House of Pataudi is focused on changing the perception about ethnic dressing being limited only to festivals and occasions and bringing it back to everyday wear.

    Tapping the Market

    “Research estimates that the plus size segment will account for US$ 5 to 6 billion in the US$40 billion Indian online fashion apparel market, by 2020, which is approximately 10 to 12 percent of the overall market, making it an important proposition,” shares Manohar Kamath.

    Flipkart’s has aggressive plans to grow the fashion business and this maps well with Wrangler’s vision of meeting the needs of the young, online shopper. “We are delighted to partner with

    Flipkart on the launch of Wrangler 20X. The brand will be available exclusively on Flipkart and is designed for young, trend-aware digital citizens who aspire to buy Wrangler but are also looking for a more affordable value proposition. We look forward to working with Flipkart to make this a successful sub-brand of Wrangler,” comments Krishna Dorai, General Manager, Wrangler.

    Rishi Vasudev, Vice President, Flipkart Fashion says, “Men’s fashion is one of our fastest growing categories, where we have witnessed a 75 percent Y-o-Y growth, within which denims is one of the most successful categories. Crafted basis an understanding of what fashion shoppers are looking for, we are excited to launch Wrangler 20X, a denim-wear brand, from the house of Wrangler, exclusively on Flipkart Fashion. The range is specifically designed to off er the latest in fashion to the style conscious young men looking for the best in the value branded segment and we are sure, this range will be a massive hit, while it strengthens our men’s portfolio.”

    The Wrangler 20X collection features attractive style elements such as PU detailing on the pockets and belt loops, the shirts embrace printed designs with yarn-dyed fabrics and the tees receive a fresh colourful graphic spin. The sub-brand is currently available only for men.

    Ananth Narayanan, Ex-CEO, Myntra- Jabong, said, “We are clearly focused on a strong customer proposition and currently there is a huge gap in brand offerings in the ethnic wear space, especially for men. House of Pataudi is an ideal fit, being rich on tradition, heritage, design, and offers customers a slice of the world that we believe is lost, at price points that are highly affordable.”

  • 2.5 million buyers shop during Myntra, Jabong special sale

    2.5 million buyers shop during Myntra, Jabong special sale

    About 2.5 million shoppers ordered eight million products during four days of Myntra and Jabong’s special sale from December 22 to 25, a company statement said on Wednesday. “The ninth edition of End of Reason Sale concluded with Myntra and Jabong recording a massive surge in sale and traffic,” city-based Flipkart-owned Myntra said in a statement here. As a result of the sale, the fashion portals saw a 700 per cent surge in sales and 120 per cent increase in online traffic over normal business days, it added.

    American retail giant Walmart-owned leading e-commerce player Flipkart Group includes online fashion portals Myntra and Jabong.

    The Flipkart arms, however, did not disclose the combined value of goods sold in those four days.

    “Sports goods were the highest selling category with a total of eight lakh pairs of shoes sold across the country during the sale,” the statement added.

    The shopping carnival also saw 7.2 lakh new customers ordering through the portals.

    The two portals together sold 1,200 products per minute during the four-day sale.

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  • Google launches ‘Shopping’ in India to woo online shoppers

    Google launches ‘Shopping’ in India to woo online shoppers

    Tech giant Google Thursday unveiled ‘Google Shopping’ in India that will allow users to easily filter through offers, review prices from multiple retailers and find products that they are looking for. According to a report: The personalised experience will be available across various Google products — a Shopping home page, Shopping tab on Google Search and through Google Lens. Customers will be able to see trending products across different categories, various deals, and compare prices using the new offering.

    For retailers, the company will offer its ‘Merchant Center’ in Hindi, which will allow the sellers to list their products for Google Shopping, without paying for ad campaigns.

    “India has over 400 million internet users. However, only one-third of these have shopped online and that number includes those buying railway tickets online. From seasoned desktop shoppers to first-time users with entry-level smartphones, we hope this new shopping experience will make finding what people are looking for just a little bit easier,” Surojit Chatterjee, Vice President – Product Management, Google said.

    Google Shopping will be a connector between retailers and consumers, and the transaction and delivery of products will be handled by the merchant, he added.

    “There are an estimated 58 million small and medium businesses (SMBs) in India, of which 35 per cent are engaged in retail trade. However, a very small number of them have an online presence, this is a huge opportunity for retailers to surface their merchandise to the millions of online consumers,” Chatterjee said.

    Google aims to support the entire retail ecosystem — from shopping sites and large retailers to small local shops — by giving them access to the tools, technology, and scale to thrive in the new digital economy, he added.

    Chatterjee said merchants will not have to pay any fee for listing their products for Google Shopping.

    Under the Shopping tab in Google Search, users can search for products and see prices from across multiple retailers. The ‘Style Search’ option in Google Lens will allow users to find products such as clothes, furniture, and home decor, by simply pointing the Lens app from their smartphones.

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  • ShoppRe online portal targets Indians living abroad

    ShoppRe online portal targets Indians living abroad

    International shipping and consolidation company ShoppRe.com is setting up in Dubai with a series of marketing campaigns. The shopping portal optimises cross-border e-commerce from India, acting as a bridge between people living abroad and Indian shopping sites such as Flipkart and Myntra.

    According to the site’s founders, most Indian sellers do not offer international shipping and several Indian websites do not accept international card payments.

    ShoppRe’s brand ambassadors, actress Priyamani and her husband Mustufa Raj, kick-started the official launch in Dubai by releasing the new ad campaign.

    “I can totally relate to people who have just shifted abroad and badly miss shopping from India. ShoppRe makes it possible to have your favorite Indian goods delivered right to your doorsteps,” said Priyamani.

    The firm’s major investor V A Hassan said: “I have been in Dubai for more than four decades. I have seen the huge demand for Indian products like fashion, food, etc, which are popular everywhere, but not easily accessible or are extremely overpriced”.

    ShoppRe was founded in October 2016 and has fulfilled orders worth INR 40 million (US$565,200) for more than 15,000 customers, including both Indian and non-Indian consumers. It has shipped products to more than 80 countries.

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  • India’s Myntra launches Italian handbag brand Carpisa exclusively on its platform

    India’s Myntra launches Italian handbag brand Carpisa exclusively on its platform

    Myntra has announced the launch of Carpisa, the Italian brand known for its fine collection of handbags, suitcases, wallets and accessories, exclusively on its platform. The brand is being introduced to shoppers in India for the first time exclusively on Myntra, through a range of handbags, crafted for the modern and fashion-conscious women.

    Founded in 2001, Carpisa became one of the leading retailers in the bag, luggage and fashion accessory sector and holds celebrity actor Penelope Cruz as the brand ambassador. The brand is known for its designs, quality of products and above all, represents Italian culture and lifestyle.

    Catering to the affordable luxury segment, products from Carpisa are available at an average price of Rs 3,600, targeting women in the age group of 25-40 years from Sec A and Sec A+ categories in metros and Tier 1 cities.

    The handbags segment that Carpisa caters to in India is growing at a CAGR of over 15 percent, with an annual market potential of US$ 10 billion when combined with luggage and accessories.

    Speaking on the launch, Manohar Kamath, CXO and Head, Myntra Fashion Brands and Category Business, said, “We are delighted to announce the launch of Carpisa exclusively on Myntra. Shoppers in India are increasingly becoming brand and quality conscious and are exploring international brands and designs, clearly looking up to global styles and trends. As a leader in fashion ecommerce, we are focused on making the best of international brands accessible to our customers and Carpisa is the latest entrant, targeted at the fashion conscious women in India.”

    Francesco Pinto, Pianoforte Group International Expansion Director added, “We are extremely delighted to set foot in India in partnership with Myntra. India offers a huge growth opportunity for Carpisa, considering the size of the burgeoning fashion and lifestyle market. We are proud of this association with Myntra that builds a strong launchpad for Carpisa, while also giving the much needed initial thrust to take off.”

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  • India’s Jabong merges with Myntra

    India’s Jabong merges with Myntra

    Myntra has announced the integration of Jabong with the brand and Ananth Narayanan will continue to lead the team.“Since Myntra’s purchase of Jabong in mid-2016, the two brands have been steadily integrating key business functions and streamlining processes. This has resulted in revenue growth and a significant improvement in the customer experience. As the next step in this process, Myntra and Jabong will now fully integrate all the remaining functions including technology, marketing, category, revenue, finance and creative teams,” said company spokesperson.

    “The closer integration of Myntra and Jabong is a necessary step in our continuing development. To remain the leader in fashion eCommerce in India, we have to find ways to operate more effectively and innovate more quickly. By better aligning our resources with our long-term plans, we can put the best structure in place to serve our sellers and brand partners and ultimately benefit our customers.” it added.

    According to the company, Myntra’s independence as a business will be preserved. Myntra team will continue to operate independently to achieve even greater success.

    “We will continue to lead the market, serve our customers, and do what we do best,” according to the company.

    From a consumer perspective, the well-loved Jabong brand will remain.

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  • Cover Story to expand retail presence; open new outlet at Bengaluru

    Cover Story to expand retail presence; open new outlet at Bengaluru

    Cover Story, a fast fashion brand for women by Future Style Lab, will be launching its new store at Forum Mall, Bengaluru in the coming week. This is Cover Story’s 23rd exclusive store with an existing presence across Mumbai, Delhi NCR, Surat, Pune, Kolkata, Chennai, and many other cities. The store is placed at a prominent location in the mall amidst the most fashionable brands around.

    The sprawling area is an apt location for Cover Story with its state-of-the-art workspaces, retail havens, entertainment zone, F&B options, and signature hospitality services.

    The new store’s stock includes the latest Autumn-Winter’18 collection. The collection, designed at the creative headquarters in London, consists of women’s apparel and accessories, which include bags and shoes. The collection is inspired by the best runway trends seen across the world. This season the brand turned to the high streets of cosmopolitan cities for inspiration. When it comes to style in London, there’s nothing like High Street Fashion which displays the best trends from the runways across the world. Cover Story’s AW18 Collection features ready to wear styles that will give the Cover Story Woman (and her BFF) the confidence to turn the streets into their own personal runway. The collection, spread across 9 stories, has encompassed the key trends emerging this season.

    At present Cover Story has 22 exclusive outlets across Delhi NCR, Mumbai, Surat, Kolkata, Coimbatore, Kochi, Chennai, Indore, and Vadodara. Overall, Cover Story is present across more than 80 doors at Central, Kapsons, Iconic & Sohum. Additionally, the brand has its own online store to help cater its customer from anywhere, by simply visiting the website – www.coverstory.co.in Cover Story is retailed through online marketplaces including Myntra, Jabong, Amazon.in and Koovs.

  • Myntra launches its in-house plus size brand, Sztori

    Myntra launches its in-house plus size brand, Sztori

    Myntra has announced the launch of Sztori, its in-house plus size apparel brand, especially designed to suit a larger range of body shapes and sizes. It is essentially a designer wear in the plus size category, offering consumers, the perfect fit and multiple style options at affordable rates. The apparel is made to suit plus size body types rather than prove to be a mere extension in size on existing profiles, thus breaking the existing age-old norm in the Indian market.

    Post identifying a white space opportunity in the segment, Myntra set out to design and develop merchandise under a new brand to cater to the category and make wearers look fashionable with multiple style options at affordable prices, opening new avenues in the industry.

    Known for democratizing fashion across segments, the launch enables Myntra to go a step further and include size profiles into the ambit of ‘fashion for all’. It champions inclusivity in fashion, evaluating and emphasizing greater attention to styles, trends, designs, fit and fabric for plus sized apparel, in order to bring out the personality of the person wearing it. ‘Sztori’ derives its name and theme from Myntra’s ‘story’ of developing a brand that celebrates a person’s journey and spirit, helping to soar above shape and size.

    The brand offers a range of products for men and women, including, Tees, denims, tops, dresses and more in L to XXXXL (Large to 4 times Large) sizes. Shoppers can choose from over 225 styles and designs at prices ranging from Rs 799-1,999.

    Speaking on the occasion, Manohar Kamath, CXO and Head, Myntra Fashion Brands, said, “We are extremely delighted to announce the addition of Sztori to our portfolio of private brands. Plus size clothing is in great demand and it was time we offered something substantial in the category, opening up more avenues and possibilities for our customers. Research estimates that this segment will account for US$ 5-6 billion in the US$ 40 billion Indian online fashion apparel market, by 2020, which is approximately 10-12 percent of the overall market, making it an important proposition.”