Retail News CRM

Tag: MyTown

  • Parkson to exit MyTown Shopping Centre in February

    Parkson to exit MyTown Shopping Centre in February

    Malaysian department store chain Parkson will close its outlet in MyTown Shopping Centre, Cheras next month.

    The closure will come fast on the heels of recent shut-downs of Parkson stores at Suria KLCC and M Square Mall in Puchong, and occurs less than three years after the 150,000sqft store started trading.

    “The retail market is very dynamic,” said a Parkson spokesperson in a statement to The Edge Markets. “Store opening and closing is part and parcel of doing business. In Malaysia, shopping malls are mushrooming everywhere and the demographics are ever changing.

    “The retail scene is increasingly competitive; when sales do not meet expectations, we have to cut losses and move on. Similarly, shopper demographics are constantly evolving.”

    The chain has closed several stores over the past two years within its Malaysian market, including stores at Megamall Kuantan, Melaka Mall, Maju Junction and Sungei Wang. It has also closed most of its Vietnam stores.

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  • Community park to be settled in MyTown Kuala Lumpur

    Community park to be settled in MyTown Kuala Lumpur

    MyTown Shopping Centre has opened in the Kuala Lumpur CBD as a joint development by Boustead Holdings and retail banker Ikano.

    It features 1.6 million sqft (148,644 sqm) of retail space (more than 400 stores), an alfresco dining area and a park.

    Anchor tenants include the biggest Ikea and Zara stores in Malaysia, Malaysia’s first Best flagship, Food Empire, Golden Screen Cinemas, H&M, Parkson Department Store and Village Grocer.

    Biggest ZARA in Malaysia @ MyTOWN

    Its two-acre (0.8ha) Town Park has been set aside for community events. It includes ramps and tracks for rollerblading and skateboarding. A Sunken Garden features amphitheater-style.

    MyTown is the first shopping centre in Malaysia to feature Soundscapes – special compositions and custom designed sounds to offer an immersive environment in key locations.

    MyTOWN Launch

    Mr Christian Rojkjaer – Managing Director of Ikea Southeast Asia & Director of Boustead Ikano Sdn Bhd (3rd from left) & Tan Sri Dato’ Seri Lodin Wok Kamaruddin – Deputy Chairman / Group Managing Director, Boustead Holdings Berhad (4th from left) flanked by Directors from Boustead Ikano Sdn Bhd, Boustead Holdings Bhd & Ikano Ptd Ltd including (from left to right), Mr Lee Hartigan, Dato Sri’ Ghazali Mohd Ali, Datuk Koo Hock Fee, Ms. Cheah Swee Choo, Mr Sebastian Hylving, Mr Joakim Hogsander – General Manager of MyTOWN Shopping Centre & Mr Thomas Malmberg.

    GM Joakim Hogsander describes the centre as a lifestyle mall. “We have created a special customer journey through our choice of tenants, design and experience.”

    MyTown has been awarded green building status by the US Green Building Council (USGBC) and Malaysian Green Building Index.