Nathan’s Famous, Inc., the American tradition serving New York favorites for more than 100 years, today announces the expansion of their products to Mexico City, Brazil, Canada, Indonesia, Malaysia and Singapore. The brand will also introduce its new virtual kitchen concept, Wings of New York, in all locations, with the exception of Brazil. Nathan’s Famous and Wings of New York will be available in a multitude of ways, including brick and mortar locations, ghost kitchens or retail, depending on the market.
“This is an exciting time for Nathan’s Famous and Wings of New York,” said James Walker, SVP, Restaurants. “We are embarking on a new chapter in our company as we continue to grow the brand’s presence all across the globe. In some areas, new locations will build upon a current customer base, while other locations will be the first time consumers can experience the true flavor of New York and we look forward to the opportunity to reach these new customers.”
Nathan’s and Wings of New York expansion includes the following countries:
- Mexico – Through its partnership with VIRKO, Nathan’s Famous will open two locations in Mexico City by the end of March. The brand has plans for a total of four locations, including Wings of New York.
- Canada – Nathan’s Famous continues its partnership with Ghost Kitchen Brands to bring six locations in Toronto and Alberta by this Spring, with a total of 10 locations across both brands.
- Indonesia, Malaysia and Singapore – Through a partnership with Intelligent Kitchens, Nathan’s Famous will bring both its flagship brand and Wings of New York to the three countries, with plans to open more than three locations starting in February.
- Brazil – Nathan’s Famous Brazil will begin to offer Nathan’s Famous products through retail and foodservice in late April via three to five kiosks, with the possibility of Ghost Kitchens across San Paulo in 2021.
This continued expansion through brick-and-mortar stores, ghost kitchens and retail makes Nathan’s Famous available in 16 countries around the world. The Nathan’s Famous menu will include the brand’s signature hot dogs and crinkle cut fries, as well as premium beef burgers, crispy and grilled chicken sandwiches, premium milkshakes and much more. The Wings of New York menu will include tenders a la carte, wings and French fry combos and Harlem-style chicken and waffles.
