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Tag: Nayuki

  • Chinese tea brand Nayuki opening in Japan

    Chinese tea brand Nayuki opening in Japan

    Chinese fruit-based cheese tea brand Nayuki is making its debut in Japan, opening its first cafe in the Zero Gate shopping complex in Osaka.

    The new 200sqm store features a teahouse experience similar to the brand’s locations in its home market, incorporating special details to match modern Japanese culture.

    “As a brand dedicated to becoming the innovator and promoter of the tea culture, we wish to deliver an exceptional experience for the local residents, one that reflects our passion for creating unique tea-based drinks for tea lovers worldwide,“ said Nayuki founder Peng Xin.

    The new outlet serves a wide range of tea drinks made by tea baristas as well as low oil and sugar-content soft-euro bakes.

    Nayuki operates nearly 400 stores in China, ranging from 1200–11,000sqft in prime locations across the country and also has stores in Singapore.

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  • Tea chain Nayuki expanding to USA and Japan

    Tea chain Nayuki expanding to USA and Japan

    Chinese tea chain Nayuki will launch its first stores in Japan and the US this year.

    The firm, which operates nearly 400 stores in China and three in Singapore, serves tea blended with fruit, cream cheese and toppings.

    “With our commitment to becoming an innovator and purveyor of Chinese tea culture, we hope to deliver our unique and exceptional tea experience to the world,” said Nayuki founder Peng Xin. “To achieve this goal, we have established tea fields where tea is cultivated under strict conditions from cultivation to processing.”

    In recent years, China’s traditional tea culture has been revamped by new-style tea franchises backed by large investments. The tea chain Nayuki, valued at RMB6 billion (US$865 million), received a multi-hundred-million RMB injection in Series A plus funding from TianTu Capital in 2018.

    In November last year, the company opened its largest shop – Nayuki’s Dream Factory – in Shenzhen, an 11,000sqft retail space offering an immersive in-store experience. Visitors are invited to see, hear and learn about the innovations of Nayuki’s teas while enjoying a menu of handcrafted teas, coffees, cocktails, baked goods, desserts and more exclusive to the store.

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  • China’s cheese tea bakery Nayuki opens in Singapore

    China’s cheese tea bakery Nayuki opens in Singapore

    The cheese tea bakery, which draws inspiration from the Japanese philosophy of ‘Kaizen’ (a dedication to continuous improvement), opened to Singapore shoppers on December 8. Marking its debut international store opening, Nayuki has teamed up in a joint venture with BreadTalk Group for its officially opening in Vivocity.

    Vivocity store has been designed to reflect Nayuki’s philosophy: sophisticated and comfortable with seating and premium ingredients such as fresh fruit and tealeaves.

    “When it comes to shop design, we work with different designers, artists and some influential KOLs [key opinion leaders],” Peng Xin, Nayuki’s co-founder said in an interview.

    Singaporeans can now enjoy Nayuki’s signature “fruit tea and soft euro bread pairing” concept featuring the famous Supreme Cheese Strawberry tea and Strawberry fresh cream bread combo.

    In addition to the café’s breads and teas, the outlet also stocks cold brew teas, as well as selling an exclusive edition of its award-winning Alisan Mountain Dew Tea.

    Founded in Shenzhen, Nayuki was launched in 2015 from an appreciation of tea-drinking culture, something that has been known to China for centuries.

    To keep the tradition alive among the younger generation, Nayuki seeks to make tea drinking appealing through a stylish and modern tea concept, and effectively retailing it to millennials.

    And it’s proven successful. With over 100 stores across China across some 13 citie, Nayuki has garnered a cult following with celebrities and international lifestyle brands alike opting to partner with it.

    China is the largest market for tea drinking globally, with 13% of the world’s consumption taking place in China, according to Euromonitor. However, teeing up with BreadTalk Group and entering Singapore is the next step forward in global expansion, according to Peng.

    “Singapore is an important market. We chose Singapore to learn how to meet international standards – and then we can go global,” said Peng.

    Founded in 2000, the BreadTalk Group Limited is a Singaporean multinational food and beverage corporation headquartered in Paya Lebar, Singapore.

     

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  • Cheese tea bakery cafe Nayuki launches debut store in Singapore

    Cheese tea bakery cafe Nayuki launches debut store in Singapore

    Chinese tea bakery Cheese Tea Bakery Nayuki has launched its first overseas store at VivoCity. The popular brand, credited as a forerunner in pairing fruit teas with soft European-style bread items, is offering a one-for-one promotion to celebrate the opening. A wave of similar businesses has emerged within China and throughout the region following the brand’s business model.

    Cheese Tea Bakery Nayuki is entering the Singaporean market under a joint venture agreement with local bakery franchise BreadTalk Group.

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  • BreadTalk high expectation on its tea brands

    BreadTalk high expectation on its tea brands

    Bakery franchise BreadTalk Group has brought two Shenzhen-based specialty tea brands – Nayuki and TaiGai – into Singapore.

    BreadTalk will operate and manage both brands in its joint venture with Shenzhen Pindao Food & Beverage Management. The agreement marks both tea brands’ first overseas stores, which will open this year. They enter a market in which tea drinks are an increasingly popular beverage product.

    Both the Shenzhen-based tea brands have been successful in China. TaiGai operates 60 stores on the Chinese mainland, while Nayuki has 100 new stores planned in China by end of this year – it made national news when it opened three stores within 33 days, earning it the label “veloci-tea”.

    Their signature offerings feature healthy tea options using mainly fresh fruits and premium-quality teas. While Nayuki is known for its “soft-euro bakes” cake products, TaiGai is best known for its signature fruit-blended milk cheese crowns, which it terms “fruity milky kisses”.

  • BreadTalk Group to bring new tea cafes to Singapore and Thailand

    BreadTalk Group to bring new tea cafes to Singapore and Thailand

    BreadTalk Group has partnered with Shenzhen Pindao Food & Beverage Management to introduce tea beverages to Singapore and Thailand.

    BreadTalk’s wholly owned subsidiary Together Inc and Shenzhen Pindao have formed a JV, BTG-Pindao Venture. Together Inc will hold a 90 per cent stake of the JV, with Pindao holding the balance. Under the S$3 million (US$2.2) agreement, BTG-Pindao will run and manage tea beverage brands Nayuki and Tai Gai in Singapore and Thailand, with a first right of refusal for Malaysia, Indonesia and the Philippines.

    The first Tai Gai store outside China is slated to be launched late this year. While it offers a novel way of appreciating tea, Nayuki brings a new cafe concept of premium tea creations complemented by European-inspired artisanal breads. Tai Gai first opened in China in July 2015, followed four months later by Nayuki.

    “It took us just three years to build both Nayuki and Tai Gai to more than 100 stores in China, despite a landscape where international beverage chains were capturing the hearts of many young consumers,” says Pindao CEO Zhao Lin.

    Founded as a bakery brand in Singapore in 2000, BreadTalk has become an award-winning F&B group with bakery, restaurant and food-atrium footprints. With nearly 1000 retail stores across 17 territories, its brand portfolio comprises Bread Society, BreadTalk, Din Tai Fung, Food Republic, So, The Icing Room, Thye Moh Chan and Toast Box.

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