Tag: nbc

  • Here’s how you can win over 83 years of free Netflix service

    Here’s how you can win over 83 years of free Netflix service

    This year, thanks to the global pandemic, Netflix has proven to be a much-needed distraction for those stuck inside. During the second quarter, the company added more than 10 million new subscribers worldwide. And now one lucky person could end up winning 1,000 free months of Netflix service. That works out to more than 83 years of service. You read that right. Who knows? COVID-19  might be eradicated by then. Netflix calls it the “immortal account.”

    To win the contest, you need to play a Netflix original game based on its new action film “The Old Guard.” This is the motion picture version of a graphic novel written by Greg Rucka. Starring Charlize Theron, the film is about a team of “noble mercenaries” who just cannot die. And this immortality is the reason why Netflix is giving away 83 years of service. As the streamer asks, “But how long is immortality, really? Netflix can’t promise a truly eternal subscription to its service, but it can offer the closest alternative: 1,000 months of service, which comes out to a bit over 83 years.”

    The grand prize winner must ring up the highest score while playing Netflix’s “The Old Guard” video game. You must be at least 18 years of age and reside in one of the 50 U.S. states or the District of Columbia. The contest ends at 8 am PT on July 20th which means that time is a-wastin’. You can play the game as often as you’d like until the contest ends, and the top 10 scores will be posted on a leaderboard.

    The grand prize winner will receive a special code good for 1,000 months of free Netflix service covering two screens. The person who achieves the second-highest score wins the second prize consisting of a code good for one year of free Netflix service for two screens. And the entrant who manages to get the third-highest score playing the game wins a code that can be used to obtain six free months of Netflix for a pair of screens. The codes must be redeemed within one month of their activation which is expected to take place on July 20th. The ARV (Approximate Retail Value) of all of the prizes adds up to $10,169.82.

    “The Old Guard” video game mirrors the events of the movie and in the game, you play the lead character looking to fight off your enemies using a one-handed Labrys. The latter is a giant, double-bladed ax. Netflix hints that getting killed in the game slows you down, so to ring up a high score, you need to defeat enemies quickly, without getting hit.

    While Netflix is the most popular subscription streamer in the world, the company’s estimate for new subscribers during the current quarter was 2.5 million. That is less than half the 5.27 million expected on Wall Street and the company is blaming the shortfall on short-form video app TikTok. Netflix told stockholders that “TikTok’s growth is astounding, showing the fluidity of internet entertainment. Instead of worrying about all these competitors, we continue to stick to our strategy of trying to improve our service and content every quarter faster than our peers. Our continued strong growth is a testament to this approach and the size of the entertainment market.”

    If the U.S. government gets its way, TikTok will be banned in the states because it is owned by Chinese firm ByteDancer. The U.S. is concerned, as it is with all apps and products owned by a Chinese company, that ByteDancer is secretly collecting information that it sends to a server in Beijing. The company has denied this and no evidence to support the allegations has ever surfaced.

    Besides TikTok, a number of new streamers could prove to be competition for Netflix. Disney+, launched last November, is off to a strong start. HBOMax and NBCUniversal’s Peacock are also available to iOS and Android users.

  • Lacoste launching shoppable TV during Tennis – French Open

    Lacoste launching shoppable TV during Tennis – French Open

    French fashion retailer Lacoste will give viewers of the 2019 French Open an opportunity to purchase its products during the first NBC televised match of the brand’s ambassador Novak Djokovic.

    NBCUniversal will launch its shoppable TV experience with Lacoste during the French Open from Roland-Garros, giving viewers a chance to shop the Lacoste X Novak Djokovic Collection in real time through “on-air shoppable moments”.

    Viewers will have the opportunity to purchase the products alongside NBCUniversal stories, shows and sporting events.

    According to NBCUniversal, this is the first time this technology will be used on national television to activate direct sales, combining the scale and reach of television and the ease of e-commerce to reinvent the commerce experience.

    Throughout Djokovic’s televised matches, NBC Sports will alert viewers to hold their phone cameras up to the screen during an “On-Air Shoppable Moment” to purchase pieces from the Lacoste X Novak Djokovic Collection.

    The shopper will then be taken directly to www.lacoste.com to complete the purchase. Djokovic will wear two statement outfits – one in bright orange and one in black and white, which will be available through ShoppableTV alongside other pieces in the collection.

    “For the first time ever fans can shop the Lacoste X Novak Djokovic Collection while watching him play in real time,” said Josh Feldman, executive vice president, head of Marketing and Advertising Creative, NBCUniversal.

    “And this is just the beginning. ShoppableTV will revolutionise the way millions of viewers will watch television and purchase the brands they love across the entire NBCUniversal portfolio.”

    NBC will have live coverage of the 2019 French Open from Roland-Garros this weekend.

  • Hulu now valued at $15 billion

    Hulu now valued at $15 billion

    Hulu is now valued at $15 billion following the company’s repurchase of a 9.5% stake owned by AT&T.  The telecommunications giant received $1.43 billion for its stake in the video streamer. Before the deal was announced, entertainment giant Disney owned 60% of Hulu via a joint venture. Comcast’s NBC Universal unit owns 30% of Hulu. Both Disney and Comcast will decide how to split up the chunk of equity that was just bought from AT&T.

    AT&T acquired the 9.5% ownership of Hulu when it purchased Time Warner last year. The company said that it plans on using the proceeds of the sale to pay down some of the $176.5 billion in debt on its books as of the end of last year. Because the deal did not require regulatory approval, it has already closed. Based on the price paid for AT&T’s 9.5% stake in Hulu, the latter has risen in valuation from $5.8 billion in 2016 to $15 billion. During the same time period, Hulu competitor Netflix has seen its value explode from $41 billion to $152 billion. Disney expects Hulu to turn a profit by 2023, and have 40 million to 60 million subscribers by fiscal 2024.

    “Warner Media will remain a valued partner to Hulu for years to come as we offer customers the best of TV, live and on demand, all in one place.”-Randy Freer, Chief Executive Officer, Hulu.

    Even though Disney owns a majority of Hulu, it’s not stopping the company from launching Disney+ this coming November. Priced at $6.99 per month, the service will feature 500 films from the Disney library along with 7,000 episodes of television shows from the Disney Channel and some original programming.