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Tag: Nespresso

  • Orange Business providing managed Wi-Fi for Nespresso

    Orange Business providing managed Wi-Fi for Nespresso

    Nespresso has selected Orange Business Services as the global supplier of its guest Wi-Fi and internet service, which will be rolled out in most of its standalone boutiques on five continents.

    Orange is delivering a secure, fully-managed guest Wi-Fi service worldwide, including the local internet connections It also provides customers with a consistent experience at all locations.

    The service will help Nespresso bridge its in-store customer experience with its digital channels.

    When customers connect to the in-store guest Wi-Fi service, they can immediately and securely browse the internet and connect to the Nespresso portal. There they can download the Nespresso app, visit Nespresso.com to access digital services, browse the latest news or get further product information.

    For guests who already have the Nespresso app, they can immediately connect to it.

    The guest Wi-Fi service gives Nespresso an opportunity to digitally engage with its customers at its boutiques. It provides support to communicate about the latest campaigns, maintaining a link with Nespresso’s connected customers.

    The guest Wi-Fi service complements the 27 Nespresso customer relationship contact centers (CRC) managed by Orange Business Services.

    “We put our customers at the center of everything we do, and offering secure internet connectivity in our boutiques is part of the experience that we create for them. Orange Business Services will help us realize this with a service that will play a role in our omnichannel services portfolio,” Nespresso global B2C head Jean-Paul Le Roux said.

  • Muji next expansion plan

    Muji next expansion plan

    Japanese lifestyle clothing and accessories brand Muji Canada is expected to expand to Vancouver next year.

    Known for its minimalist approach, Muji already has three stores in Toronto. It has about 300 stores outside Japan.

    Vancouver’s retail sector continues to outperform other Canadian markets with annual sales-per-square-foot at more than C$1000 (US$762). Toronto is second at about C$860.

    “Vancouver is a very young retail market and many brands have not yet opened street stores,” says real-estate group CBRE executive VP for retail in Vancouver Mario Negris. “We anticipate a vast number of new entrants into the downtown retail landscape.”

    Most brands entering Canada have their first outlets at Toronto’s Yorkdale Shopping Centre and Eaton Centre, says the Vancouver Sun. This is because of Vancouver’s relative lack of space.

    Brands such as Forever 21 and Victoria’s Secret actually made their Canadian debut in Alberta, while Vancouver is the preferred entry point for luxury brands such as Berluti, Jaeger-LeCoultre, Rolex and St Laurent.

    Other brands reportedly lining up to open in Vancouver next year include coffee boutique Nespresso and H&M’s Cos brand.

  • Nespresso opens cafe concept

    Nespresso opens cafe concept

    Capsule coffee brand Nespresso has opened a global pilot cafe concept in Vienna, Austria.

    The cafe, located in the Mariahilferstrasse, is part of a joint venture with ‘super premium food caterer’ Do&Co. This new cafe boutique concept combines a premium coffee shop and take-away service with the Nespresso Cube, an automated retail solution for the convenient purchasing of Nespresso coffee sleeves, bringing an exclusive and personalised luxury experience to consumers.

    “The Nespresso Cafe is the latest in our pipeline of retail and service innovations. It is a true embodiment of our brand. Not only can consumers indulge in the Nespresso experience, they will also be able to purchase our Grand Cru coffees through our automated boutique, the Nespresso Cube,” said Jean-Marc Duvoisin, CEO of Nestle Nespresso SA.

    “Our partnership with Do&Co is highly complementary in terms of their expertise in providing super premium food expertise to enrich the experience.”

    Nestle says the Nespresso Cafe offers coffee lovers the opportunity to enjoy the Nespresso experience at their own pace. Combining aesthetic design with high-end technology, the cafe features high quality materials with elegant lighting and soft music to provide a refined and relaxing atmosphere.

    Consumers can taste Nespresso Grand Cru coffees and a range of over 20 permanent and seasonal coffee recipes prepared by baristas, who will also be on hand to share their knowledge of Nespresso highest quality coffees.

    Consumers can also dine on savoury and sweet premium delicacies, including salads, macaroons and pastries, specially created for the Nespresso Cafe and tailored to each time of the day.

    The Nespresso Cafe also proposes its food and beverage options as takeaway to cater to Nespresso consumers’ busy lifestyles and the desire to enjoy their favourite Nespresso coffee moment while on the go.

    It features the company’s newest retail innovation: an integrated Nespresso Cube, the first in Austria. The Cube, already implemented in five other countries in 2013 and 2014, is an automated boutique that offers the brand’s 23 Grand Cru or Limited Edition coffees and prepares any personalised multi-product order in a matter of seconds thanks to an advanced, robotised order-picking system.

    The Nespresso Cube contains up to 48,000 capsules, or 4800 sleeves, of all the Nespresso Grand Cru coffees and can service two customers at the same time. Club Members can purchase the capsules using their Nespresso Club card, other consumers can use their credit card.

    As part of Nestle’s sustainability commitment, the cafe accepts used capsules for recycling. In a statement, Nestle said the Nespresso Cafe “embodies the company’s latest step in introducing new innovative services tailored to contemporary living and shopping preferences, and satisfying consumer desire for convenience and choice while at the same time providing exceptional premium experiences”.

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