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Tag: netflix

  • Netflix turns your iPhone into a game controller

    Netflix turns your iPhone into a game controller

    A couple of years back, in 2021, Netflix rolled out games on its mobile app. At first, the mobile games collection was kinda tiny, but over time, it got bigger and loaded with loads of free mobile games for Netflix subscribers. Netflix is also getting ready to toss games onto the TV scene too, and it looks like it is getting closer to the launch day by introducing its new Netflix Game Controller app.

    The new app will allow you to play games on TV by using your phone as a controller. You will have to pair your phone with the TV to play the games when they become available on Netflix. The company says it will happen soon. The app is only available for iOS in the App Store.

    Using your iPhone or iPad as a controller sounds like a pretty cool idea because you wouldn’t need to purchase an extra controller to play on your TV.

    There are dozens of games you can play on the Netflix mobile app. The streaming service is adding 40 new mobile games this year and stating that 70 titles are currently in development with its partners. Some of the most popular games on the platform are based on hit shows like Stranger Things and Queen’s Gambit.

    Lately, Netflix has stopped offering its Basic plan in the US and UK, pushing users to opt for pricier options to keep using the service. Meanwhile, Netflix hasn’t raised its plan prices for over a year, likely in an effort to retain more paying subscribers following its password-sharing crackdown.

    As games make their way onto TV screens, we’ll find out whether the prices will remain unchanged or if this new feature will bring about a price hike.

  • Netflix is making rating shows and movies on mobile much easier

    Netflix is making rating shows and movies on mobile much easier

    Many of us, including myself, often forget to rate a show or movie after watching it. While not necessary, it can help improve your suggestion list. Now, Netflix is simplifying the process for users to rate movies and shows on mobile devices.

    Netflix has updated the rating feature on its mobile app, enabling you to rate a show while still watching it. Instead of returning to a show or movie page to give a thumbs-up or thumbs-down, you can now tap the screen while watching, whether it’s in the middle or at the end. You can click the thumbs buttons at the top and keep watching.

    The new update will probably encourage more users to use the feature, which will help Netflix suggest more personalized recommendations based on users’ watch history and what they have liked or disliked. Or, to put it in a few words, you are helping Netflix’s algorithm understand you better by rating what you are watching.

    The system that suggests new movies and shows on Netflix uses two different data sets to make personalized recommendations for what you might want to watch. The first data comes from what you’ve watched before and the kinds of genres you prefer, while the second is based on your ratings.

    On the mobile app, you can rate using three reaction buttons: a thumbs up, a thumbs down, and a double thumbs up button. The latter was introduced last year to teach Netflix’s algorithm not only which movies or shows you like or don’t like but also which you love.

    Based on which movies and shows received your double thumbs-up reaction, Netflix’s algorithms will better recommend similar ones. With the improved rating feature, now more user-friendly on mobile devices, starting to use it could lead to receiving more accurate and tailored suggestions.

  • Netflix adds new feature to iOS, Android to help you quickly find content to watch

    Netflix adds new feature to iOS, Android to help you quickly find content to watch

    Netflix announced today that it is adding a new feature to its popular mobile phone app. Called My Netflix, this is a one-stop shop for both iOS and Android users that features shortcuts to help you find something to stream on the platform. The new My Netflix Hub will show you the content you recently downloaded, the movies and television shows you gave a thumbs up to, shows and movies you’ve saved to My List, trailers that you’ve viewed, what content you’re in the middle of watching, content you’ve recently viewed and more.

    With the My Netflix Hub, you can check it out wherever you are to get ideas of what to watch next including shows and movies that you’re in the middle of watching, or content that you’ve downloaded to view at any time. Even with the capabilities of the My Netflix Hub, you can always visit your Home tab or other parts of the app to see the entire Netflix library.

    The My Netflix Hub learns more about you the more you use it. So if you save more medical dramas or give a thumbs up to every episode of Grey’s Anatomy, you’re apt to find more medical dramas in the My Netflix Hub. The Hub is rolling out today to iOS users and will be available on Android devices early next month. Check to see if the My Netflix Hub has arrived by opening the app and looking for the tab on the bottom right corner of the display.
    If the My Netflix Hub hasn’t been added to your iOS Netflix app, you can try to manually update the app by opening the App Store and tapping on the profile picture in the upper right corner. You’ll see a list of apps that are in a queue to be updated. Scroll down until you see “Netflix” (that is, if it appears on the list) and tap on “Update.” Wait for the app to be updated before you open the Netflix app to check whether the My Netflix Hub has arrived on your iPhone. I can tell you that the update has hit the Netflix app on my iPhone 11 Pro Max running iOS 16.6.
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  • Netflix discontinues the Basic plan in the US and UK

    Netflix discontinues the Basic plan in the US and UK

    Netflix is going ahead with its strategy to completely remove the Basic plan to force customers into choosing more expensive plans or ads. Back in June, Netflix quietly removed the Basic tier in Canada, a move that was expected to extend to other regions in the coming months.

    Earlier today, Cord Busters noticed that that the Basic plan has been discontinued in the UK and US. New customers in these two countries will no longer be able to choose the cheapest Netflix plan starting today, although Basic tier subscribers get to keep their plan until they change to another tier.

    The information has been confirmed by Netflix on its support page: “the Basic plan is no longer available for new or rejoining members. If you are currently on the Basic plan, you can remain on this plan until you change plans or cancel your account.”

    Netflix launched its ad-supported tier in late 2022 as “Basic with Ads” for £4.99 / $6.99 per month, but its name was changed a few months ago when it received a few upgrades like video quality from 720p to 1080p and two simultaneous streams.

    The renamed Standard with Ads plan offered almost the same perks as the Basic plan, but with one big difference: it forced subscribers to watch several minutes of ads per hour. Other differences between the two plans are the number of simultaneous streams and the video quality.

    With the removal of the Basic tier, customers in the UK and US will now have to pay at least £10.99 or $15.49 per month if they want Netflix in their homes or on the go without having to watch ads. It’s pretty clear that Netflix wants more customers to choose its Standard with Ads tier rather than a plan that doesn’t run ads, unless it’s one that’s priced a lot higher.

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  • Netflix’s crackdown on password sharing has just begun in the US

    Netflix’s crackdown on password sharing has just begun in the US

    Netflix promised to take drastic measures to prevent customers from sharing their passwords. Today, the first step toward making people pay extra if they want to share their Netfix subscription with others has been made.

    If you have a Netflix subscription and live in the US, you should get an email containing updates on sharing between households. The streaming service announced Netflix customers in the US will receive emails informing them that if they want to share their account outside of their household, they must pay for it.

    Basically, Netflix tells you what options you have if you’re already sharing your account with someone outside your household and how much it will cost you to continue doing it.

    • Transfer a profile. Anyone on your account can transfer a profile to a new membership that they pay for.
    • Buy an extra member. You can share your Netflix account with someone who doesn’t live with you for $7.99/month more.

    After encouraging its customers to share their passwords with friends and family outside their household, Netflix backtracks on its initial statements and now says in a blog post that “an account is for use by one household.”

    We’re not sure what’s going to happen if you don’t start paying for extra membership if you’re sharing your password, but chances are that the people you’re sharing your service with won’t be able to access it. It’s probably just a matter of time before Netflix will start cutting access to these accounts (if that’s even technically possible).

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  • Netflix games could soon be playable on TVs using your phone

    Netflix games could soon be playable on TVs using your phone

    It has been more or less two years since Netflix started offering its subscribers a whole gaming segment. The company started in 2021 with roughly 50 titles in its arsenal and has increased that with another 40 or so more since then.

    The new service, however, was available only on iOS, iPadOS, and Android. This left the most obvious and exciting medium, TVs — where the Netflix name initially became a household one — unutilized.

    The good news is that an app developer by the name of Steve Moser has discovered hidden code inside the app hinting the company is planning to finally make the big step forward and offer its games on TV as well. Maybe equally exciting is the next information dug out by Moser, which insinuates users would have the option to use their phones, be it Android or iPhone, to play the games on their TV screens.

    Here’s the text hinting at the phone-controller functionality:

    A game on your TV needs a controller to play. Do you want to use this phone as a game controller?

    This could potentially be a game changer for Netflix and bring it one step closer to retaining its subscribers, which is one of the main reasons the platform started introducing Games to its service in the first place. After serious backlash following price hikes and talks of harsher regulation on account sharing, this would be a great opportunity for Netflix to score some extra “cool” points.

    If the streaming giant decides to go along with this endeavor, it would also serve as a solid foundation for the company’s ambition to launch a cloud-gaming service, for which it is perfectly positioned now. That would allow anyone with a Netflix subscription (although it might be a new tier with a new price slapped onto it) to play more demanding titles that would not require powerful equipment and installation, just a very strong and stable internet connection.

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  • SpaceX, Netflix, Boeing to join ‘biggest-ever’ US business mission to Vietnam

    SpaceX, Netflix, Boeing to join ‘biggest-ever’ US business mission to Vietnam

    SpaceX, Netflix and Boeing are among the companies joining the “biggest-ever” U.S. business mission to Vietnam next week to discuss investment and sales opportunities in the booming Southeast Asian nation, the organizer said.

    More than 50 companies, including defense, pharmaceutical and tech firms, will participate in the mission organized by the US-ASEAN Business Council, an industry body, according to a list seen by Reuters.

    The delegation is a sign of rising interest in the global manufacturing hub, which is benefiting from a shift away from China amid Sino-U.S. trade friction.

    Vietnam, with a population of 100 million people, also has a rapidly-growing consumer market as its middle class expands.

    “This is the biggest-ever mission in Vietnam,” said Vu Tu Thanh, the US-ASEAN Business Council’s representative in the country, noting that the body had been organizing these events for three decades.

    Streaming giant Netflix, which Reuters last month reported was planning to open an office in Vietnam, is among the companies joining the trip. Netflix did not respond to a request for comment.

    Aerospace manufacturers Boeing, Lockheed Martin and Bell will hold meetings with state-owned Vietnamese defense procurement companies, Thanh told Reuters, adding that it was the first time in about a decade that security firms had decided to join the annual mission to Vietnam.

    In December, the same companies held talks with Vietnamese government officials about the possible sale of helicopters and drones, as the country seeks new suppliers.

    “Helicopters is one of the things the companies hope to sell to the Vietnamese,” Thanh said, although he cautioned that defense deals took time to be completed and no immediate breakthrough was expected.

    Boeing said in a statement that its discussions with officials would focus on its growing partnership with Vietnam and ways to strengthen the country’s aviation and defense capabilities.

    Lockheed Martin and Bell did not respond to requests for comment.

    The majority of the companies joining the business mission already have a business or manufacturing presence in Vietnam, including Apple, Coca-Cola and PepsiCo, Thanh said, with some planning to expand it.

    Participants will have meetings with Vietnam’s top political and regulatory leadership, including with Prime Minister Pham Minh Chinh.

    Thanh said some companies were interested in Vietnam as a manufacturing hub and in providing services to increasingly wealthy consumers at a time when economic growth reached more than 8% last year.

    Among them is SpaceX, which is looking to sell its satellite internet services to Vietnam and other countries in the region, Thanh said. SpaceX did not respond to a request for comment.

    The mission will also include semiconductors companies, pharmaceutical giants Pfizer and Johnson & Johnson, medical device maker Abbott, financial firms Visa and Citibank, internet and cloud companies Meta and Amazon Web Services, the list showed.

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  • Netflix will be blocked without local office

    Netflix will be blocked without local office

    An official said that providers of cross-border over-the-top (OTT) television services such as Netflix and iQiYi will be blocked and sanctioned if they do not establish legal entities in Vietnam.

    “If a cross-border OTT television service provider does not have a legal entity in Vietnam, the Ministry of Information and Communications will coordinate with telecommunications enterprises to block access to it,” Nguyen Ha Yen, deputy general director of the ministry’s Authority of Broadcasting and Electronic Information, said at a conference on the issue Monday.

    He noted that five cross-border OTT television service providers are operating in Vietnam, including two from the U.S. and three from China.

    According to a new policy on communications media management that came into effect at the beginning of the year, pay television service providers operating in Vietnam must have a representative office in the country that falls under the management of Vietnamese authorities.

    According to the ministry, the policy is to ensure fairness between international and domestic enterprises in the pay television service market.

    “The world’s OTT giants attract a large amount of advertising but do not comply with Vietnamese regulations. That’s not fair to domestic OTT businesses,” said Tran Van Uy, chairman of the Vietnam Pay Television Association.

    Uy said that if OTT television services are not managed, there is a risk their content could upset a variety of cultural, political and legal norms.

    Many films that are not allowed to be shown via Vietnamese OTT services due to violations of certain regulations are still broadcast by Netflix, he noted.

    “There should be sanctions on both hardware devices and applications. Many TV sets sold in Vietnam have Netflix built into their operating systems, so people can use the service simply by pressing a single button on the remote,” he said.

    Huynh Long Thuy, general director of VieON Corporation, the owner of the Vietnamese OTT app VieON, said that over the past five years, cross-border OTT service providers have directly charged users in Vietnam, and have many times shown content that distorts Vietnamese history and infringes on the country’s sovereignty.

    The streaming services did not remove the content until Vietnamese authorities asked them to do so. If Vietnamese OTT services provide such content, they will be punished immediately, Thuy said.

    According to ministry statistics, revenues from OTT television services in Vietnam stood at VND1.55 trillion (US$65.68 million) in 2022, up 27.2% over 2017.

    The number of OTT television subscribers reached 5.5 million, an increase of 26.2% compared to 2017.

    Vietnam currently has 22 local and foreign pay television service providers, including Netflix, iFlix from Malaysia, and WeTV from China.

    Netflix is expected to open an office in Vietnam late this year.

  • Netflix lowers subscription prices in nearly three dozen countries

    Netflix lowers subscription prices in nearly three dozen countries

    We now have the full list of countries where Netflix has decided to lower subscription prices has just been published courtesy to Ampere Analysis: Afghanistan, Albania, Algeria, Angola, Bangladesh, Belize, Benin, Bhutan, Bolivia, Bosnia & Herzegovina, Botswana, British Indian Ocean Territory, Bulgaria, Burkina Faso, Burundi, Cambodia, Cameroon, Cape Verde, Central African Republic, Chad, Christmas Island, Comoros, Congo – Brazzaville, Congo – Kinshasa, Côte d’Ivoire, Croatia, Cuba, Djibouti, Dominica, Dominican Republic, Ecuador, Egypt, El Salvador, Equatorial Guinea, Eritrea, Ethiopia, Fiji, Gabon, Gambia, Ghana, Grenada, Guatemala, Guinea, Guinea-Bissau, Guyana, Haiti, Honduras, Indonesia, Iraq, Jamaica, Jordan, Kenya, Kiribati, Laos, Lebanon, Lesotho, Liberia, Libya, Macedonia, Madagascar, Malawi, Malaysia, Mali, Mauritania, Mauritius, Mongolia, Montenegro, Morocco, Mozambique, Myanmar (Burma), Namibia, Nepal, Nicaragua, Niger, Palestinian Territories, Panama, Papua New Guinea, Paraguay, Philippines, Pitcairn Islands, Romania, Rwanda, Samoa, São Tomé & Príncipe, Senegal, Serbia, Seychelles, Sierra Leone, Slovenia, Solomon Islands, Somalia, South Sudan, Sri Lanka, St. Barthélemy, St. Helena, St. Lucia, St. Martin, St. Vincent & Grenadines, Sudan, Suriname, Swaziland, Tanzania, Thailand, Timor-Leste, Togo, Tonga, Tunisia, Tuvalu, Uganda, Vanuatu, Venezuela, Vietnam, Wallis & Futuna, Yemen, Zambia and Zimbabwe.

    Netflix is expected to lose some subscribers due to crackdown on password sharing this year. Although it lost a few million subscribers in the first quarters of 2022, the streaming service gained nearly 8 million subscribers in Q4 2022, a number that exceeded its initial losses.

    In an attempt to avoid potential losses in customer numbers, Netflix announced plans to reduce subscription costs in over 30 countries.

    Unfortunately, Netflix didn’t provide the complete list of countries where subscription prices will be lowered, but we some of the locations where these changes will be introduced. For example, Middle East countries like Yemen, Jordan, Libya, and Iran will benefit from major discounts.

    The same goes for at least three countries in Easter Europe, such as Bulgaria, Croatia, and Slovenia. As far as Latin America goes, we know of three countries where Netflix plans to cut subscription prices: Ecuador, Nicaragua, and Venezuela. Last but not least, customers in several countries from Africa and Asia will be getting cheaper Netflix subscriptions, including Kenya, Indonesia, Malaysia, the Philippines, and Thailand.

    While Netflix confirmed that it’s updating the pricing of its plans in certain countries but didn’t offer specific details regarding prices. As mentioned earlier, price reductions will differ based on location, so you’ll probably have to check with your local Netflix branch for more details.

    This is a major decision that somewhat contradicts Netflix’s most recent statements that announced plans to raise prices rather than lowering them. It’s important to mention though that these changes will only be introduced in some countries where prices were already too high.

    As competition from other streaming services becomes fiercer, Netflix is taking steps to make sure customers remain loyal to its products no matter where they live.

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  • Netflix’s crackdown on password-sharing extends to more countries

    Netflix’s crackdown on password-sharing extends to more countries

    After announcing its plan to prevent its customers from sharing their accounts with friends and family, Netflix started to trial new changes to password sharing in several countries from Latin America, including Chile, Costa Rica, Peru, Argentina, El Salvador, Guatemala, Honduras, and the Dominican Republic.

    Earlier this week, Netflix announced that the changes to account sharing revealed last year will be rolled out in more countries. Detailed at the beginning of this month, these changes are now introduced in four countries before being rolled out globally in March.

    Starting today, changes to account sharing are rolling out in Canada, New Zealand, Portugal and Spain. If you live in any of these countries and share your account with one or more people, you’ll have to pay extra. But first, customers in these four countries will be asked to set their primary location, allowing them and anyone who lives in the household to use the Netflix account.

    Next, Netflix customers who’d like to provide access to their account to someone else will be able to do so from the Manage Access and Devices page. Another important change involves the ability to transfer a profile to a new account, which is paid for, thus keeping personalized recommendations, viewing history, My List, and saved games.

    Don’t worry, even after setting your primary location, you will still be able to watch Netflix on your personal device or log into a new TV when you’re not at home.

    The most important part of these changes is the option to buy an extra member. To continue to share your account with others, you will have to pay for each extra member who uses your account. Netflix customers subscribed to either Standard or Premium plan and live in one of the four countries mentioned can add an extra member sub account for up to two people they don’t live with.

    Each sub account comes with a profile, personalized recommendations, login and password of their own. As far as the price goes, a sub account costs CAD$7.99 a month in Canada, NZD$7.99 in New Zealand, 3.99€ in Portugal, and 5.99€ in Spain.

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  • Netflix and Disney+ ad-supported tiers are not that attractive

    Netflix and Disney+ ad-supported tiers are not that attractive

    While Apple may probably be venturing into figuring out an ad-supported tier for Apple TV+, Netflix and Disney+ are seeing some unsatisfying results in acquiring subscribers for their ad-supported plans. Variety reports that a recent survey is indicating not many people are willing to go for an ad-supported tier on Netflix or Disney+.

    The survey also indicates that Netflix’s “Basic With Ads” tier is not reaching its goals. The cheaper plan with ads was launched back in November. The survey indicates that 5% of current Netflix subs were thinking of downgrading to the ad-supported plan in December, and only 6.5% of non-members indicated that they would join Netflix in the next month because of its ad-supported plan.

    On the other hand, Disney+’s ad-supported tier is not doing much better, according to the survey. Results show 19% of the non-subscribers were “very” or “somewhat” likely to pick a Disney+ ad-supported tier at some point (keep in mind, the question did not specify a time frame for subscribing).

    6% of current Disney+ subscribers said they planned to downgrade. Basically, a bit more people than Netflix, but still, pretty much a similar percentage.

    Overall, by surveying 2,089 people, 13% only wished to downgrade to an ad-supported tier for their subscription plans.
    Interestingly, when the survey divided people by earnings, those who earned $100,000+ a year were the most likely to downgrade (19%) versus those earning under $50,000 (11%).

    All in all, this trend shows that the interest in ad-supported subscription plans may not be as high as one would suppose. We will have to wait and see how these plans grow over time (and much more time is needed for some conclusive results, for sure), but for now, maybe Netflix or Disney+ will have some food for thought as to how to make these plans more attractive.

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  • Netflix app has just become more fluid on iPhone

    Netflix app has just become more fluid on iPhone

    Netflix has made headlines quite a few times in the last couple of months, but we’ve mostly talked about the company’s attempts to prevent password sharing and its new ad-based plan, which might or might not be as popular as it was expected.

    Today’s headline is about the Netflix app, the gateway to the service’s library of entertainment and the first thing customers see before diving deep into their favorite TV shows and movies. This is why the app is getting updates all the time, some adding new features, while others simply improving already existing perks.

    Early this week, a new update for the Netflix app dropped, although it’s limited to iOS. The good news is the update is supposedly making the app more fluid, as seen in the video embedded below. Also, former Netflix UI designer Janum Trivedi revealed some of the changes he worked on last year before leaving the company.

    Here are some of the most significant changes included in this update, besides the under-the-hood improvements that make the app run more fluid than ever:

    • New billboard layout responds as you move your device, with a subtle lighting effect
    • Beautiful wallpaper gradients that are created on-the-fly from the art
    • A new card transition that’s fully interruptible/interactive
    • New launch/profile animations, haptics, and more

    Meanwhile, Netflix’s new Basic plan with ads is available for customers in the United States, Australia, Brazil, Canada, France, Germany, Italy, Japan, South Korea, and United Kingdom. Depending on how well the adoption among customers will go, we’ll probably see the new ad-based plan introduced in other territories.

    Surprisingly, Netflix’s cheapest plan doesn’t work on Apple TV yet, regardless of location. Perhaps that will change in the future, but we currently have no explanation as to why it doesn’t work yet.

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  • Netflix executive explains why it can charge premium ad rates for its ad-supported tier

    Netflix executive explains why it can charge premium ad rates for its ad-supported tier

    After a news report back in November said that the new Netflix “Basic with Ads” service tier was off to a slow start, the company denied that the ad-supported service was failing to meet expectations. The streamer’s co-CEO Ted Sarandos said at a conference last month, “Advertising for us is ‘crawl, walk, run.’ We just turned it on, and it works.” But data from Antenna showed that in the first four weeks of availability, the ad-supported tier was responsible for only 9% of U.S. subscriptions.
    Not only was the “Basic with Ads” the least popular service tier for November but only 0.1% of existing Netflix subscribers switched from another plan to the streamer’s ad-supported service. The latest update on how this tier of service is doing came during CES in Las Vegas when Netflix President of Worldwide Advertising, Jeremi Gorman, was being interviewed at Variety’s Entertainment Summit.
    The executive was talking about the quality and the diversity of advertisers when she said, “It’s really across the board. We’re seeing CPG companies, luxury companies, automotive companies…[and] retail. We’re seeing a broad swath. There’s a wide variety of advertising types, and I think we’ll continue to see that.” The breadth of the industries represented in the ads is considered good for subscribers to the “Basic with Ads” service since they won’t see have to sit through several boring car ads in a row.
    Gorman says that the initial ads in Netflix’s mix for “Basic with Ads” includes automotive spots, ads for consumer packaged goods, and commercials for retail and luxury marketers. Because Netflix originally launched without an ad-supported tier of service, many of the deals it made for content to stream didn’t include AVOD rights (advertising video on demand). This gives Netflix limited ad inventory limiting revenue opportunities although the company is working on the licensing situation.
    Some of the complaints about the ads come from advertisers who aren’t happy about what they call “Super Bowl CPMs.” CPMs, or cost per thousand, is the price charged for 1,000 impressions of an ad on a website or app. Calling them Super Bowl CPMs is a way of complaining that Netflix is charging advertisers too much money. Gorman isn’t denying that Netflix charges what she calls “premium” rates. She says that they are justified.
    “From a supply-demand perspective, the premium CPMs are reflective of two things: one is that we just couldn’t take that many advertisers. We certainly didn’t want to disappoint anybody.” She continues, “Then secondarily, the premium content environment in which the ads run I think warrants a high CPM.” She also states, “I think we’re certainly humble enough to very much understand we’re top of market, and in addition to that, the market will more or less dictate to us what are reasonable CPMs.”
    Right now Netflix is running traditional 15-second and 30-second ads but is considering offering other types of sponsorships in the future. For example, eventually a particular show could have a single sponsor. Netflix could also allow advertisers to target the placement of certain ads depending on the content or based on demographics such as age and gender.
    The “Basic with Ads” service is $6.99 per month and video streams in HD (720p) resolution over a single device. The company describes it by writing, “Basic with ads is a great way to enjoy movies and TV shows at a lower price. You can stream your favorites on any device with limited ad breaks. This plan does not allow downloads and a limited number of movies and TV shows are not available due to licensing restrictions. Some location and device restrictions also apply.”
    The ad-supported tier is available in the U.S., the U.K., France, Germany, Spain, Italy, Australia, Japan, Korea, Brazil, Canada, and Mexico.  At the moment, there are no plans to expand the reach of the service. While Gorman’s comments don’t mention how well the tier is doing in terms of subscribers, from the standpoint of attracting different advertisers in various industries, it sounds like a success for the company.
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  • Netflix vows to put an end to free password sharing in 2023

    Netflix vows to put an end to free password sharing in 2023

    Netflix has been trying to limit the use of password sharing since 2019 when its researchers informed the higher-ups that this is a major concern for the service’s revenues. However, Netflix’s willingness to stop the problem took a pause when COVID-19 started to spread worldwide.

    Now that the pandemic is over and because Netflix’s market share stalled, the streaming service is actively looking for ways to end password sharing without “alienating” its customers. One of the steps toward achieving this has already been made, as Netflix now offers a much cheaper alternative to those who can’t afford to pay for the basic plan.

    The new $6.99 ad-supported Netflix plan is a solid alternative for those who are currently getting the service for free thanks to password sharing. In the next couple months, however, things will become even more serious.

    According to the report, more than 100 million Netflix viewers currently watch the service via password sharing, which is quite a lot of revenue that the service is not getting. Netflix now revealed plans to end password sharing starting 2023, so those who are now taking advantage of the feature will be asked to pay for the service.

    Since Netflix is able to track down viewers who use password sharing, it will start rolling out changes to the service in the US early this year. One thing that Netflix is worried about is that customers will not like the chances, so it’s probably now trying to find ways to make it worth paying for the service.

    One possible solution would be to gradually pressure customers into dropping password sharing, which should prevent some backlash. However, that would mean offering them something in return for their willingness to start paying for the service.

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