Retail News CRM

Tag: new world

  • SnackHQ Launches 100-Calorie Pick Me up Snack Bars in New Zealand

    SnackHQ Launches 100-Calorie Pick Me up Snack Bars in New Zealand

    Australian health and sports nutrition company SnackHQ launched its Pick Me Up snack bar range across New Zealand in September 2026. The lineup secured shelf space across New World and Pak’nSave supermarkets.

    Boxes arrive in stores in a 145-gram format containing five individual 100-calorie bars. They target shoppers seeking portion-controlled confectionery alternatives.

    Supermarket distribution across two banners

    Distribution covers selected New World and Pak’nSave outlets nationwide. The initial rollout includes four recipes: Choc Brownie, Choc Berry Burst, Cookies & Cream, and Caramel Fudge.

    SnackHQ built the range around strict 100-calorie portion caps. The strategy targets demand for lower-calorie treats that mimic traditional chocolate without full sugar loads.

    Trans-Tasman health snack competition

    The New Zealand launch pits SnackHQ against established domestic manufacturers and dominant multinational health brands. Shelf allocation in the snack bar category is tightly contested across Foodstuffs co-operatives and Woolworths New Zealand.

    Ranging across full-service New World supermarkets and discount Pak’nSave stores targets two distinct audiences. The company wants premium impulse shoppers and price-conscious families. Success will depend on converting trial purchases into repeat staples against cheaper house-brand muesli and protein bars.

    Following domestic Australian debut

    Australia served as the testing ground last year for the 100-calorie packaging format. SnackHQ built its foundation in sports nutrition products before spinning out dedicated everyday snacking formats.

    Crossing the Tasman serves as the first export step for the Australian business. Shared dietary regulations and retail formats will help scale manufacturing volumes.

    Category performance and shelf space targets

    Supermarkets across the region continue reallocating centre-aisle space away from high-sugar confectionery toward functional alternatives. SnackHQ must now prove sales velocity per linear metre to protect its initial ranging.

    Future growth hinges on whether Foodstuffs expands the four-flavour lineup into network-wide ranging across all North Island and South Island stores.

  • New World relaunches Cooking site with Easy to make Recipes

    New World relaunches Cooking site with Easy to make Recipes

    Grocery retailer New World has unveiled a new online platform, in partnership with design agency AKQA, designed to offer New World customers an optimized customer experience, designed to give them more choice, convenience and value, as well as encourage healthier food choices.

    Rather than simply acting as a traditional e-commerce portal, the New World website also functions to provide inspirational content to its customers – providing recipes, facts about products, as well as tips to get the most out of food.

    “The launch of the new website is a vital step forward to providing our customers with connected, personalized customer experience, from inspiration through to shopping and loyalty,” Foodstuffs New Zealand head of digital David Brem said.

    “As the most visited digital touchpoint across the Foodstuffs group, [New World] acts as the digital front-door for our 143 stores and local New World owner-operators across New Zealand.”

    According to Brem, the new site offers an improved mobile experience, enabling them to shop when, where and how they want – facilitating an enhanced omnichannel experience which is strengthened by the release of the inspiration content-driven site.

    This connected experience is further enhanced by the delivery of new e-commerce experiences for New World and PAK’nSAVE earlier in the year.

    “AKQA partnered with us to provide expertise across customer experience strategy and design through to solution architecture and development,” Brem said.

    “Our digital product and CX teams collaborate incredibly well, and are building up a track record of great work which makes an impact with customers and across our business.”

    AKQA managing partner of Asia Pacific Brian Vella said the partnership has made great progress over the past three years, and together they have been able to implement a leading brand and customer experience for one of the country’s largest organisations.