Retail News CRM

Tag: NICE

  • Chinese Brand Nice Rice Debuts First Store in Hong Kong’s Fashion Hotspot, Causeway Bay

    Chinese Brand Nice Rice Debuts First Store in Hong Kong’s Fashion Hotspot, Causeway Bay

    Nice Rice, a popular Chinese fashion brand, has debuted its first outlet in Hong Kong, marking a crucial step in the brand’s expansion outside of Mainland China.

    Innovative Flagship Store in a Premium Retail Location

    The brand’s flagship store, which spans an impressive 1500 square feet, is located in Causeway Bay, a highly sought-after retail destination. The new Nice Rice store stands alongside a slew of top-tier streetwear brands such as Stussy, Inc., and Carhartt, thereby reinforcing Pak Sha Road’s reputation as a premier fashion retail hub.

    Nice Rice, the brainchild of One Sun, was founded in 2018. It has approximately 20 stores spread across China. The brand’s Shanghai flagship stands out, operating as a unique fusion of a coffee and fashion store.

    Aligning with Expansion Trends

    The move to expand Nice Rice beyond China’s domestic market aligns with a growing trend among Chinese retailers. Causeway Bay, with its international appeal, robust retail infrastructure, and a diverse consumer base, remains a popular choice for brands seeking to establish a flagship presence. The location offers a unique opportunity for brands to engage with both local shoppers and international tourists.

    Questions & Answers

    What is Nice Rice?
    Nice Rice is a popular fashion brand from China that was established in 2018 by One Sun.

    Where is the Nice Rice flagship store situated in Hong Kong?
    The flagship store of Nice Rice is located in Causeway Bay, a premium retail destination in Hong Kong.

    What is unique about the Shanghai flagship store of Nice Rice?
    The Shanghai flagship store of Nice Rice operates as a dual coffee and fashion store, which sets it apart from other outlets.

  • Globe deploys CEM suite from NICE

    Globe deploys CEM suite from NICE

    Globe Telecom has become the Philippines’ first operator to implement NICE’s Total Voice of the Customer (TVOC) suite to help improve the customer experience.

    The operator has deployed the suite across seven of its customer-facing touchpoints, including the contact center, retail centers, self-service points and outbound calls.

    NICE TVOC combines instant solicited feedback with interaction analytics for insight into the drivers of customer satisfaction.

    This improved visibility has given Globe the ability to take immediate action for recovery, when necessary, as well as to identify best practices to be shared with all service representatives. Insights from the TVOC solution are being used to bring company services in line with customer expectations.

    TVOC is the latest addition to the portfolio of NICE enterprise solutions Globe has implemented, which also include applications for workforce management, interaction analytics and quality optimization.

    “Seeing that telco is a very dynamic space to be in, it is important for us get as much insight as we can about our customers so we can engage them at their ‘moment of truth’ and deliver real impact,” said Rebecca Eclipse, chief customer experience officer at Globe Telecom. “Eventually, this will be our competitive edge, as we can quickly identify opportunities to better serve our customers and immediately take action.”

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