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Tag: nike live

  • World’s first Nike Style store opens in Seoul

    World’s first Nike Style store opens in Seoul

    Nike has introduced its latest retail concept, Nike Style, with the first store opened in South Korea, to be followed by more across multiple international markets.

    The Nike Style concept store is located in the bustling Hongdae neighbourhood, which is known for its art and fashion culture. Gender-agnostic zones are featured throughout the store for fleece, tops, footwear, accessories, and other style-led collections. The new retail concept is expected to “expand the definition of sport” that blurs the line between physical and digital.

    The store houses a content studio with customisable backdrops for local creatives, product experts and shoppers to create content for social media. Customers can scan QR codes for AR experiences related to product innovation and even the surrounding art installations. The store also offers Nike By You workshops and Snkrs Lounge events for its members.

    “The Hongdae neighbourhood holds a strong relationship with the sneaker and neighbourhood-retail community,” the company said in a statement. “With the Style retail concept, Nike helps broaden the aperture of sports retail culture by continuing to blend physical and digital experiences.”

    A second Nike Style store is set to open its doors in Shanghai later this year, with the concept to be expanded into other countries in the future. Nike Style is the latest Nike’s concept, following the House of Innovation, Nike Live and recently Nike Rise.

    The launch of Nike Style in Seoul follows the opening of a 24,000sqft Nike Rise store in Seoul last year, the first of its kind in South Korea.

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  • Nike new concept revealed

    Nike new concept revealed

    Nike has opened its newest store concept, Nike Live, in Melrose Avenue, Los Angeles.

    The store, “powered” by the insights and engagement of thousands of nearby NikePlus loyalty program members, features a lockbox pick-up service where members may secure unique offerings reserved via the Nike App or through Swoosh text.

    President of NikeDirect Heidi O’Neill said: “Nike Live stores are specifically designed to be a service hub for local NikePlus members… as well as being the first Nike Live destination, we will also test services that can then roll out to other Nike stores, combining digital features with a unique physical environment to create the future of Nike retail.”

    The new concept was created in support of Nike’s efforts to unite digital and physical shopping experiences for its consumers, and to further personalise the NikePlus Member in-store journey. Both the location and the product assortment of the store was selected using insights gained from NikePlus member activity and buying patterns.

    When walking in the store, shoppers can make a first stop for service at the Nike Sneaker Bar. There they can talk with a Nike Expert about the lifestyle and performance footwear available, request to try-on an item on the spot, purchase and go.

    Members have access to the NikePlus Unlock Box, where they can scan their member pass every two weeks for unique Nike products and goods. The store also uses Nike’s Nike App at Retail service, allowing them to reserve product to in-store digital lockers; scan product barcodes to learn more (i.e. product availability in nearby stores or online, and available colorways); book Nike Express Session appointments for one-to-one personal service; and access new features and content in the app.

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