Tag: NikeLab

  • Nike launches Summer 17 collection through NikeLab

    Nike launches Summer 17 collection through NikeLab

    Nike has launched a Summer 17 All Conditions Gear (ACG) collection through NikeLab which features the first brand new silhouette of the Komyuter shoe as well as apparel styles blending fashion and function.

    The shoe’s hinge design was inspired by the simplicity of parachute cords. NikeLab partnered with Acronym’s Errolson Hugh to design sleek and functional apparel for this summer’s collection. Pieces include a short sleeve hooded pancho, a sleek pullover hoodie, cargo pants and shorts, fleece shorts, a hat and a lightweight shirt jacket.

    The Komyuter shoe is the capstone piece in the collection and is creating the buzz for the entire line. It was inspired by the straightforward functionality of a brown paper bag and is designed for the urban commuter in mind.

    Nike NSW footwear designer Gerald Sullivan said, “it reduces functional elements to bare necessity — one doesn’t need the distractions of complicated entry and lockdown systems when moving around the city.”

    Technically speaking, it is a laceless shoe with a magnetic heel closure.

    Sullivan shed more light on his design process explaining, “I began thinking about how a parachute unfurls and wondered how that might operate in reverse. Ultimately what worked best was pulling the cord through the shoe via a single hinge.”

    He continued explaining the form and function of the shoe saying, “Secondary lockdown is achieved through the magnetic buckle, which is not only low profile, but adds a distinct panache to the shoe’s form.”

    The Komyuter is water resistant and offers fashionable function which the entire ACG collection stands for this summer. The initial launch offering of the Komyuter, ACG.07.KMTR, is in black and navy. Additional colorways of “golden beige” and “cool grey” have been teased for launch later this summer.

    Price points for the ACG collection range from US$119 to US$295. Nike’s Summer 2017 ACG collection is now available online through NikeLab as well as at NikeLab retail locations.

  • Eye-pleasant artful NikeLab exhibition

    Eye-pleasant artful NikeLab exhibition

    A NikeLab exhibition in Hong Kong draws on artists to help launch its latest sneaker.

    It marks the rebirth of Nike Air via the Air Vapormax sneaker, which builds on nearly 30 years of Air Max legacy to provide lightweight, consistent cushioning that is both reliable and rigorous, says the shoe company.

    Inside Hong Kong Art Central’s space for Art Basel Hong Kong 2017, the NikeLab exhibition is dubbed “The Vision-Airs”. The installation was designed by Collective and showcases the work of artists Feng Chen Wang, WanBing Huang and Anals Mak of Jourden, plus photographer Laurent Segretier. Sound artist h0nh1m (Chris Cheung) is also featured with his latest “vapor-reactive” piece.

    The exhibition explores the techniques used to create the shoe, as well as its possibilities.

  • Japan home to seventh NikeLab flagship

    Japan home to seventh NikeLab flagship

    Japan is to be home to the seventh NikeLab flagship, a premium sub-branch of the sports-shoe brand launched in 2014.

    The other flagship locations are in New York, London, Paris, Milan, Shanghai and Hong Kong.

    Opening this week, Tokyo’s NikeLab MA5 offers a retail experience with a thematic focus on uniting nature and technology, as well as exploring sustainable materials. The store aims to engage the senses with directional sound systems both inside and outside, plus an exclusive scent and soft track-flooring material made using Nike Grind, a palette of recycled and regenerated materials.

    The entrance of NIKELAB MA5 featuring the Holiday 2016 ACG collection, which has advanced weather protection, seamless integration with past and future ACG apparel and adaptable elements like interior strap systems and adjustable collars.

    The entrance of NIKELAB MA5 featuring the Holiday 2016 ACG collection, which has advanced weather protection, seamless integration with past and future ACG apparel and adaptable elements like interior strap systems and adjustable collars.

    Display benches made with Nike Grind, a palette of premium recycled and regenerated materials.

    Display benches made with Nike Grind, a palette of premium recycled and regenerated materials.

    Digitally-powered fitting rooms featuring tatami mat floors and locally sourced wood walls.

    Digitally-powered fitting rooms featuring tatami mat floors and locally sourced wood walls.

    Display cubes made with locally sourced wood for the NikeLab Gyakusou LunarEpic Flyknit.

    Display cubes made with locally sourced wood for the NikeLab Gyakusou LunarEpic Flyknit.

    Also, Nike designers have been working with long-term engineering partner Arthur Huang, the founder of design firm Miniwiz, to incorporate Japanese culture and traditions into the store. Tatami-mat floors pair with walls of locally sourced wood in the digitally powered fitting rooms. The same timber is used on modular display cubes alongside Nike Grind display benches.