Tag: noise

  • Ferrari Unveils Unique Sound Strategy For First Electric Vehicle: Authenticity Over Simulation

    Ferrari Unveils Unique Sound Strategy For First Electric Vehicle: Authenticity Over Simulation

    Ferrari is on the brink of releasing its debut electric vehicle, causing mixed feelings amongst fans of the brand. Despite some concerns surrounding the introduction of an electric offering, the Maranello-based automaker is making concerted efforts to ensure that all aspects of the vehicle are perfected. Among these, significant attention is being given to the vehicle’s sound, which had been rumored to mimic that of a traditional internal combustion engine. Ferrari, however, has been transparent about its approach to the sound of their forthcoming electric model.

    Ferrari’s Authentic Sound Approach

    In a clear stance, Ferrari has dismissed the concept of simulating engine noises for their electric vehicle. Instead, the luxury car maker aims to embrace what it refers to as the ‘authentic’ sound of the motor. The company further expressed its intention to enhance the auditory output of the power units.

    If Ferrari can realize this goal, it could mark a significant moment within the automotive industry. Other traditional car manufacturers have grappled with the challenge of creating a satisfactory sound experience for electric vehicles. This comes in light of the absence of the familiar rumble found in performance vehicles powered by gasoline engines.

    Automakers have made numerous attempts at curating suitable sounds for electric vehicles to date. Notable examples include Dodge’s efforts using what was termed a “Fratzonic Chambered Exhaust”. In contrast, other manufacturers have opted to leave the natural sound of the electric motors untouched. Ferrari, however, is pursuing a unique strategy.

    Finding Inspiration in Unexpected Places

    The solution to Ferrari’s acoustic challenge was found in the unlikely form of an electric guitar. Inspired by the instrument’s engineering, Ferrari plans to capture and then enhance the vibrations generated by the drivetrain components. This optimal balance will be attained through a highly sensitive sensor positioned on the rear axle. This sensor will pick up the frequencies of the powertrain and amplify them, projecting the sound into the vehicle’s environment.

    The design approach specifically employs an accelerometer to capture vibrations from the drive unit, which are subsequently amplified to match the sound of the electric motor. Ferrari asserts that the resulting sound will provide practical utility, offering valuable feedback to the driver.

    Ferrari further clarified that the latency between the vibrations and sound is imperceptible to the human ear. During high-speed driving, the driver will be able to hear the motor accelerate, regenerate, or even disengage. This is due to the front motors of the forthcoming Elettrica model, which are designed with a disconnect feature, enabling the vehicle to switch to rear-wheel drive.

    Questions & Answers

    What approach to sound is Ferrari taking for its electric vehicles?
    Ferrari is aiming to capture and enhance the ‘authentic’ sound of the electric motor, rejecting the idea of simulating traditional engine noises.

    What technology is Ferrari using to capture the sound of its electric vehicles?
    Ferrari is using a high-precision sensor, similar to an accelerometer, positioned on the rear axle to capture the frequencies of the powertrain, which are then amplified and projected into the surroundings.

    What will the sound offer to the driver of the Ferrari electric vehicle?
    Ferrari claims that the resulting sound will be functionally useful, providing real-time feedback to the driver about the speed, regeneration, and engagement status of the motor.

  • Apple’s AirPods 2 will help the ‘hearables’ segment to grow

    Apple’s AirPods 2 will help the ‘hearables’ segment to grow

    According to Counterpoint Research, wireless ‘hearables’ are the next big thing. The segment, which contains Apple’s AirPods and the Samsung Galaxy Buds, saw global sales of around 46 million units last year. But with the help of AirPods 2, this could catapult to 129 million units as early as next year.

    Samsung, Google, Bose, and LG are all expected to grow

    As noted by Research Director Pete Richardson, “2019 will be the year that hearables evolve into an important market.” For the most part, new releases from major brands will boost sales across the globe. However, the evolving digital habits of consumers are also expected to propel demand.

    The likes of Samsung, Bose, Huawei, and LG all hold relatively small market shares at the moment. But as interest in the segment picks up throughout this year and next, each one is set to experience relatively strong growth which should translate into larger market shares.

    New Google Pixel Buds and other releases from the likes of Amazon are expected to play an important role too. After all, these should integrate the likes of Google Assistant and Alexa, both of which are becoming increasingly popular among consumers.

    AirPods 2 will propel the ‘hearables’ segment to new levels

    As mentioned in the opening paragraph, for the foreseeable future Apple is expected to remain the biggest driving force of growth. Rumor has it that the brand is preparing a second-generation of its AirPods which should integrate a variety of new features and potentially some small design changes.

    From afar, AirPods 2 are expected to look identical to the originals. But upon closer inspection, a new frosted glass-like coating should be visible. This, according to rumors, will improve grip and reduce the slipperiness, which means the new AirPods shouldn’t fall out of your ears so easily.

    AirPods 2 should also introduce always-on Siri, which will allow users to activate the assistant with the words “Hey, Siri.” This feature was actually first teased way back in September by Apple but still hasn’t been confirmed officially.

    Joining the improved Siri will apparently be some kind of water resistance and potentially some health-related features. More specifically, an earlier report suggested Apple was researching the possibility of a built-in heart rate monitor. However, this extra is far from guaranteed. One feature that does seem extremely likely at this point is support for wireless charging through a new charging case. Allegedly, this feature, which will charge both the case and AirPods simultaneously, will take the battery level from 0% to 100% in just 15 minutes.

    Also expected from the new wireless accessory is Apple’s W2 Bluetooth connectivity chip. This can currently be found inside the Apple Watch Series 4 and halves the power consumption with respect to the W1 chip. As a result, battery life improvements are to be expected.

    Of course, Apple’s AirPods are primarily meant for music and Apple is set to bring some improvements to the overall sound quality.

    Most AirPods buyers aren’t bothered about sound quality

    Rather ironically, despite the fact AirPods are meant for music, consumers aren’t buying them because of their sound quality. Counterpoint Research recently conducted an online survey of over 200 people regarding their preferences. In the case of AirPods, 68% of correspondents cited “comfort & fit” as a key reason for buying them. This was followed by “ease of use” and “portability,” which were mentioned by 56% and 44% of people respectively.

    As it turns out, just 41% of the people surveyed cited “sound quality” as a reason for buying AirPods. For comparison, this factor was the key driver when it came to Bose products, with a whopping 72% listing it. “Noise cancellation” was also important with Bose headphones as it was cited by 68% of people.