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Tag: non-alcoholic

  • Australian Brand Naked Life Shakes Up the US Market with Non-Alcoholic Cocktails at Target Stores Nationwide

    Australian Brand Naked Life Shakes Up the US Market with Non-Alcoholic Cocktails at Target Stores Nationwide

    The Australian non-alcoholic cocktail maker, Naked Life, has broadened its footprint in the US by launching its products in 800 Target stores nationwide.

    Naked Life’s Unique Offering

    Naked Life is renowned for their non-sugar, non-alcoholic beverages crafted from natural botanicals. This strategic move into the vast US market signifies the brand’s commitment to offering premium non-alcoholic and ready-to-drink cocktails. This expansion comes at a time when a growing number of consumers are leaning towards non-alcoholic alternatives in the market.

    The company’s top-selling flavours, Cosmopolitan and Margarita, each contain a mere five calories, appealing to health-conscious consumers. These popular flavours are available in four-packs at Target for a retail price of $8.49.

    Meeting Consumer Demand

    Tracey Bien Schenck, a spokesperson for Naked Life, reflected on the changing market trends and consumer preferences. “Gen Z and Millennials of legal drinking age are incorporating non-alcoholic cocktails into their evolving drinking habits. They are on the lookout for drinks that offer an elevated experience and stay true to classic recipes,” she said.

    The partnership with Target allows Naked Life to engage with consumers directly in their shopping environment. “This launch enables us to introduce Naked Life to more households across the US. It gives everyone the opportunity to join in the cheers,” added Schenck.

    Recognition for Quality

    Naked Life’s range of products has been recognised and awarded by major US spirit competitions including the USA Spirits Awards, SIP Awards, and Miami Global Spirits Awards. These accolades underscore the brand’s commitment to producing non-alcoholic cocktails that match the taste, complexity, and craftsmanship of their alcoholic counterparts.

    Questions & Answers

    What is Naked Life known for?
    Naked Life is known for its non-sugar, non-alcoholic cocktails made with natural botanicals.

    How is Naked Life addressing the changing consumer preferences?
    By introducing its non-alcoholic, low-calorie drinks to the US market, Naked Life is addressing the increasing demand for non-alcoholic options.

    Which Naked Life products are being launched in the US?
    Naked Life is launching its best-selling flavours, Cosmopolitan and Margarita, in the US.

  • New Zealand’s Non-Alcoholic Sensation Free AF Shakes Up UK Market with Delectable RTD Cocktails

    New Zealand’s Non-Alcoholic Sensation Free AF Shakes Up UK Market with Delectable RTD Cocktails

    Free AF, a New Zealand-based company specializing in non-alcoholic beverages, has made its debut in the UK market. Their range of ready-to-drink (RTD) cocktails is now available to consumers across the country in Morrisons retail locations and online.

    Product Availability

    The product lineup available in Morrisons stores includes two flavours: Apero Spritz and Spiced Rum & Ginger. The Margarita flavour, on the other hand, can be purchased online through both Amazon and Free AF’s own website.

    Each 250ml can is reasonably priced at £2.50 (equivalent to A$5). The beverages feature Afterglow, a unique blend of New Zealand botanicals that give the drinks a warming sensation similar to that of alcohol, without any actual alcohol content.

    Company Expansion

    Free AF, founded by Lisa King, has already established a significant market presence in New Zealand and the United States. Their products are available in over 4,000 stores across the US, including popular retail chains Target, Walmart, and Sprouts.

    King expressed her excitement about the company’s expansion into the UK market, despite the challenging economic climate. “Entering the UK market is a huge milestone for us,” she said. “Every stage of growth has been shaped by our customers here at home. Their feedback influenced everything – from flavour to purpose – and that’s what’s enabled us to scale globally.”

    Brand Presence

    The brand has made appearances at high-profile events such as Coachella, New York Fashion Week, and NZ Fashion Week. Recently, Free AF announced a three-year partnership with The Nelson Mandela Foundation. As part of their commitment, a portion of Free AF’s global sales will go towards supporting the non-profit organization.

    Questions & Answers

    What is Free AF?
    Free AF is a New Zealand-based company that specializes in non-alcoholic beverages.

    What flavours are available from Free AF in the UK?
    The flavours available in the UK include Apero Spritz and Spiced Rum & Ginger in Morrisons stores, and Margarita online.

    Where else is Free AF available?
    Apart from the UK, Free AF products are also available in New Zealand and the United States, with their products being stocked in over 4,000 stores across the US.

  • Coopers Brewery Taps Into ‘nolo’ Trend With Full-flavoured Non-alcoholic Beer Launch

    Coopers Brewery Taps Into ‘nolo’ Trend With Full-flavoured Non-alcoholic Beer Launch

    Coopers Brewery, a family-owned Australian enterprise, has expanded its product offerings to include a non-alcohol beer. The move is in response to increasing consumer demand for beverages commonly referred to as ‘Nolo’, shorthand for ‘no or low alcohol’ beers.

    With an alcohol by volume (ABV) content of less than 0.5 percent, Coopers Zero delivers the robust flavor of a full-strength beer. This new product aligns with the results of the company’s research on evolving lifestyle trends. It was found that young Australians are twice as likely to opt for Nolo beverages.

    A Full-Flavoured Non-Alcoholic Brew

    According to Michael Shearer, Managing Director of Coopers, the new product was specifically developed for those aiming to reduce their alcohol consumption or diversify their drinking habits. “We aimed to create an exceptional, full-flavoured beer to accommodate Australians looking to moderate their alcohol intake or vary their drinking preferences,” he stated.

    Coopers’ healthier alternative is brewed from pale and crystal malts, as well as malted wheat. Each 375ml can contains 49 calories. The beer, characterized by its subtle aroma and moderate bitterness, will be available across Australia starting this month.

    Only last month, the brewery launched a fresh edition of its Vintage Ale.

    Questions & Answers

    What is the alcohol content of Coopers Zero?
    Coopers Zero has an alcohol by volume (ABV) content of less than 0.5 percent.

    What is the calorie content of Coopers Zero?
    Each 375ml can of Coopers Zero contains 49 calories.

    What are the primary ingredients used in the brewing process of Coopers Zero?
    Coopers Zero is brewed from pale and crystal malts, as well as malted wheat.