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Tag: nutella

  • Nutella Unveils Nutty New Flavor Revolution: Introducing Nutella Peanut after Six Decades

    Nutella Unveils Nutty New Flavor Revolution: Introducing Nutella Peanut after Six Decades

    Ferrero, the global confectionery company, has announced an innovative addition to its Nutella product line – Nutella Peanut. This new flavor is the first to be introduced by the brand in over six decades.

    Nutella Peanut: A Groundbreaking Flavor

    Nutella Peanut blends the beloved Nutella cocoa and hazelnut spread with roasted peanuts. Designed for daily consumption, this new blend is perfect for sandwiches and snacks.

    The company notes that the new product maintains the cherished creamy texture of Nutella while incorporating a distinct peanut flavor. Nutella Peanut is currently being introduced across the United States, with promotional events and in-store availability planned.

    Senior Vice President of Spreads for Ferrero North America, Noah Szporn, explained the company’s decision to innovate. “When a jar of Nutella becomes an internet sensation, even making its way into space, it opens a world of possibilities. As such, it was only logical for us to introduce our first new flavor in over 60 years,” said Szporn.

    A Strategic Move for Ferrero

    This launch marks a significant milestone for the global spread brand. Since its inception in 1964, Ferrero has primarily grown its Nutella product line through packaging and format innovations. The introduction of Nutella Peanut is part of the company’s strategic plan to cater to the changing tastes of consumers, especially in the North American market.

    Earlier in the year, Ferrero expanded its offerings with the launch of its frozen bakery range – Nutella Croissant and Nutella Muffin. These items are now accessible to food service partners across Australia.

    Questions & Answers

    What is the new flavor that Ferrero has added to its Nutella range?
    Ferrero has added a new flavor, Nutella Peanut, to its Nutella product line. This is the first new flavor that the brand has introduced in over six decades.

    What does Ferrero’s new Nutella Peanut blend consist of?
    The Nutella Peanut blend consists of the traditional Nutella cocoa and hazelnut spread mixed with roasted peanuts. The company claims the product retains Nutella’s well-loved creamy texture while offering a distinct peanut flavor.

    How does this new product fit into Ferrero’s overall strategy?
    The introduction of Nutella Peanut is part of Ferrero’s strategic plan to respond to evolving consumer tastes. It represents a significant milestone for the brand, which has primarily grown its product line through packaging and format innovations since its foundation in 1964.

  • Ferrero launches Nutella bakery range in Australia

    Ferrero launches Nutella bakery range in Australia

    Ferrero has debuted its frozen bakery range, the Nutella Croissant and Nutella Muffin, which are now available to food service partners across Australia.

    The Nutella Croissant is a flaky, buttery pastry filled with Nutella chocolate hazelnut spread for breakfast or a sweet snack. The Nutella Muffin uses sourdough and yoghurt to create a soft texture and is filled with Nutella.

    The Nutella Bakery Range is frozen to maintain freshness, with the Nutella Muffin ready to consume after only two hours at room temperature and the Nutella croissant frozen right after rising and ready to bake straight from the freezer.

    “We are incredibly excited to introduce the Nutella Croissant and Nutella Muffin to the Australian market,” said Azzurra Puricelli, head of new business at Ferrero.

    “These products not only showcase the versatility of Nutella but also meet the growing demand for convenient, high-quality bakery items. We believe our new range will delight consumers and give our food service partners a delicious new way to serve Nutella.”

    The Nutella Croissant and Nutella Muffin are now available through Campbells Wholesale and PFD Foods.

    Ferrero Rocher launched two products for Christmas through retail chains with back limited-edition chocolates.

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  • Nutella, Lavazza partner to launch biscuits and coffee ‘Perfect Match’

    Nutella, Lavazza partner to launch biscuits and coffee ‘Perfect Match’

    Nutella has partnered with Lavazza to launch Nutella & Lavazza’s biscuits and coffee ‘Perfect Match’.

    Lavazza brings the Espresso Barista coffee range, which uses beans from Central-South America, Africa and Asia with aromatic notes of flowers, cocoa, and wood.

    The Espresso Barista coffee complements Nutella’s golden baked crunchy biscuits filled with the brand’s signature creamy hazelnut spread.

    “Australians are snacking more often, with biscuits being consumed throughout the day,” said Azzurra Puricelli, head of marketing and new business at Nutella Australia.

    “We also know how much Aussies love coffee. With consumption going beyond the morning ritual, expanding into the afternoon coffee break and post-dinner treat, we wanted to give consumers that feeling of completeness with a perfect match.”

    As a promotion, shoppers who spend at least $15 on Nutella Biscuits and Lavazza Espresso Barista products at participating Woolworths stores between April 24 and May 14 will have a chance to win one of the 250 $100 Woolworths gift cards.

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  • Nutella Biscuits rolls out in Australian grocery stores

    Nutella Biscuits rolls out in Australian grocery stores

    It has been confirmed that Nutella biscuits are finally being stocked below The biscuit is a global hit, with fans of the brand particularly popular in Europe and the US clamoring for their arrival in Australia for years.

    By Sophie Finn for Daily Mail Australia

    Published: 05:29, 10 January 2023 | Updated: 05:29, 10 January 2023

    It has been officially confirmed that Nutella biscuits are coming to Australia in January 2023.

    Fans of the sweet treat, which is hugely popular in Europe, have been calling for the biscuits to hit Aussie supermarkets for years.

    Italian Biscuits features a creamy heart of Nutella sandwiched between two crunchy biscuits, and a bag of 20 is just $6.

    On January 9th bags of the tempting snack hit the biscuit aisle of all major Aussie supermarkets.

    It has been officially confirmed that Nutella biscuits are coming to Australia in January 2023

    Fans of the sweet treat, which is hugely popular in Europe, have been calling for the biscuits to hit Aussie supermarkets for years. The biscuits feature a creamy heart of Nutella sandwiched between two crunchy biscuits, and a bag of 20 costs just $6.

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  • Nutella unveils limited-edition collection inspired by Australian locations

    Nutella unveils limited-edition collection inspired by Australian locations

    Breakfast spread brand Nutella has rolled out a new limited-edition collection featuring recipes from some of Australia’s “most loved” locations.

    The new ‘Nutella Loves Aussie Recipe’ collection features ingredients and flavours from eight landscapes in Australia such as NSW’s Bondi Beach, NT’s Outbacks, Pink Lake in Western Australia and Cardle Mountain in Tasmania.

    Azzurra Puricelli, marketing manager for Nutella, said the new collection celebrates the uniqueness of the country.

    “We’ve rediscovered what home really means in the last few years. We hope Australians can enjoy collecting these jars just as much as they enjoy a delicious breakfast with Nutella in the mornings”.

    The company has also produced a custom Lithgow label honouring the Nutella factory in Lithgow, NSW, where 8.8 million kgs of hazelnut spread are made each year.

    Recipes can be accessed by scanning a QR code on the jars.

  • Nutella Cafe Opens in Union Square, NY

    Nutella Cafe Opens in Union Square, NY

    Confectionery giant Ferrero opened a permanent Nutella Cafe in the heart of New York City this week. The cafe, the brand’s second in the US after its debut in Chicago last year, is designed to create “an authentic Nutella experience all year-round” with a menu of Nutella-centric foods and specialty espresso beverages.

    “We are thrilled to celebrate the grand opening of Nutella Cafe New York in one of the greatest culinary cities in the world,” said Rick Fossali, VP of operations at Nutella Cafe. “The response to our first Nutella Cafe in Chicago has been outstanding, and we cannot wait to treat New Yorkers and tourists alike to a wonderfully delicious Nutella experience showcasing the uniqueness and versatility of this beloved product.”

    The menu at the Nutella Cafe New York will include all-day dishes such as freshly baked breads, pastries, breakfast specials, desserts and gelato – all featuring Nutella hazelnut spread.

    Highlights include Chicago favourites like the Pound Cake Panzanella and Grilled Baguette, along with several items which are exclusive to the New York location: Hazelnut Blondies with Nutella hazelnut spread; multi-grain Piccolino (“little one” in Italian) freshly baked croissants; Grilled Banana Bread with Nutella, warmed and topped with fresh banana slices and toasted hazelnuts; Chia and Hemp seed pudding, topped with Nutella and fresh banana slices; Frozen Nutella Pops and a “Create Your Own” station that allows customers to pick their favourite base with Nutella and customise it with their own choice of fillings and toppings.

    Nutella Cafe New York is located at 116 University Place, a stone’s-throw from Union Square.

    Nutella was created in 1964 by Michele Ferrero, based on the recipe for Giandujot developed in 1946 by his father, Pietro Ferrero – a confectioner and the founder of Ferrero – in Italy’s Piedmont area. These days it is sold in more than 170 countries.

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  • Nutella row spotlights palm oil’s environmental destruction

    Nutella row spotlights palm oil’s environmental destruction

    France’s ecology minister, Ségolène Royal, caused a stir following her comments in an interview late on Monday on Canal+: “We have to replant a lot of trees because there is massive deforestation that also leads to global warming. We should stop eating Nutella, for example, because it’s made with palm oil.” She added that “Oil palms have replaced trees, and therefore caused considerable damage to the environment.” Ferrero, the Italian maker of Nutella, promptly issued a statement on Tuesday that it is committed to using 100% sustainably-sourced palm oil in its products. And rushing to the company’s defense, Italy’s environment minister Luca Galletti told Royal to “leave Italian products alone.”

    If Nutella’s environmental commitments are indeed fully accurate, it is a misguided target. Most palm oil is not sustainable, and the rising numbers of plantations in Indonesia and Malaysia (which account for 85% of global palm oil production) have destroyed vast areas of tropical rain forest. This habitat loss threatens the survival of endangered species including the Sumatran tiger, the orangutan, the Sumatran elephant, and the Javan rhino. And besides contributing to global climate change, the slash-and-burn method of clearing land also results in major localized air pollution.

    However, palm oil is a widely-used global commodity (complete with futures trading and spot markets), and about half of all supermarket products contain it, including many types of food and cosmetics. Oil palms are already among the most profitable cash crops for developing countries that can grow them.

    The U.S. has led the strong growth in demand for palm oil; those imports climbed 352% between 2002 and 2012, to about 1 million metric tons per year. And demand is likely to keep grow in the near future, due to recent top-down regulatory changes in the U.S., Indonesia, and Malaysia. On Tuesday the U.S. Food and Drug Administration ordered food manufacturers to stop using trans fats within three years, because their main ingredients–partially hydrogenated oils– “are not ‘generally recognized as safe’ … for use in human food.” Palm oil is commonly used as a substitute for trans fats, and indeed many food manufacturers and fast-food chains have already made the switch.

    Meanwhile, higher biodiesel targets are driving demand for palm oil. The U.S. Environmental Protection Agency said in May it would target a near 50% increase in the use of biomass-based diesel by 2017. Indonesia and Malaysia are also trying to raise their domestic use of palm oil in fuel, to both support the market as well as reduce expenditures on imported diesel. The Wall Street Journal reported that earlier this year, Indonesia introduced requirements to blend up to 15% of a palm oil feedstock in fuels by the end of 2015, with plans to later increase the ratio to 20%. And last week Malaysia’s government said it plans to increase the allowed blending of palm oil feedstock into biodiesel from 5% and 7% to as much as 10% by October. (However, weak crude oil prices will slow implementation of these goals, because palm oil is currently more expensive than fossil fuels.)

    That said, media attention and consumer action can make a real difference. Following a public pressure campaign, the major palm oil company Astra Agro Lestari announced earlier this month a moratorium on all forest clearance in Indonesia, effective immediately. And a recent study found that consumers would be prepared to pay between 15% and 56% extra for products containing palm oil if they knew that it would help to protect the natural habitats of threatened animals and plants in Indonesia and Africa, where palm plantations have spread rapidly over the past 20 years.

    Progress is still slow, but sustainably harvesting palm oil (for sale at a premium price) while conserving nearby tropical forests is looking a bit more likely.