Retail News CRM

Tag: nutrition

  • Danone Dives into Functional Nutrition with $1.6Bn Huel Acquisition: A Power Move in Global Health Market

    Danone Dives into Functional Nutrition with $1.6Bn Huel Acquisition: A Power Move in Global Health Market

    Danone, the global leader in food and beverages, recently made public its purchase of UK-based nutrition drink company, Huel, for a staggering $1.65 billion.

    Huel: Convenience in Every Sip

    Huel, established in the year 2015, has staked its reputation on supplying “nutritionally complete” ingredients in its products. As a convenience beverage, Huel has earned the loyalty of consumers over the years. Moreover, the company has expanded its product range to include meals, bars and health supplements.

    New Horizons for Danone

    By acquiring Huel, Danone aims to explore the functional nutrition space further. Danone CEO, Antoine de Saint-Affrique, expressed his excitement over the acquisition and the potential it holds. He said, “We are delighted to welcome Huel and the Huel team into the Danone family. We look forward to learning from one another and unlocking new opportunities and growth for both businesses.” The deal is still subject to closing conditions, including regulatory approvals.

    Huel’s Excitement Over the Acquisition

    On the other hand, Huel’s CEO, James McMaster, showed eagerness at the prospect of joining Danone. McMaster stated, “We are so excited to be joining Danone, and today marks the next step for Huel. We’ve spent 10 years building a brand with a positive impact on people’s health. With Danone, we will now have the infrastructure, distribution, and R&D capability to go further, into new markets and to more people, as demand for convenient, complete nutrition continues to grow.”

    The CEO expressed pride in what the team has achieved so far and looks forward to the exciting journey ahead with Danone.

    Questions & Answers

    What is Huel and when was it founded?
    Huel is a UK-based company, founded in 2015, that specializes in the production of a “nutritionally complete” convenience beverage. Over the years, it has expanded its range to include meals, bars, and supplements.

    What is the significance of the deal between Danone and Huel?
    This acquisition allows Danone to make further inroads into the functional nutrition space. It also provides Huel with the necessary resources to expand its reach, go into new markets and cater to the growing demand for convenient, complete nutrition.

    What are the next steps for Huel and Danone?
    The transaction is still subject to closing conditions, including regulatory approvals. Once these are met, both companies look forward to learning from each other and unlocking new growth and opportunities.

  • Melodie Nye Takes Helm At Mars’ Pet Nutrition Division In Australia, New Zealand

    Melodie Nye Takes Helm At Mars’ Pet Nutrition Division In Australia, New Zealand

    Melodie Nye has been newly appointed as the managing director and general manager for the Pet Nutrition division of Mars in Australia and New Zealand (ANZ). She will be succeeding Craig Sargeant, who has been promoted to the position of global vice president for strategic revenue management.

    Nye has been a part of Mars for more than a decade, occupying various key marketing, innovation, and leadership roles within the company across Europe and the US. Prior to Mars, she served in executive positions at Kraft Foods and as an intelligence officer in the US Air Force. She is currently the chief growth officer for Mars Pet Nutrition Europe.

    In a statement, Nye expressed her excitement about her new role. She said, “Working with a company that prioritizes bold innovation, meaningful community impact, and a forward-looking approach to pet nutrition has been a rewarding experience. I look forward to building on this foundation and staying ahead of the curve. I aim to strengthen our role as a reliable partner to our customers and continue to fulfill the needs of pet parents across Australia and New Zealand.”

    Deri Watkins, regional president for Mars Pet Nutrition in developed Apac, expressed confidence in Nye’s abilities to fulfill her new roles. Watkins said, “Melodie is perfectly placed to strengthen our customer relationships and continue to deliver the trusted, innovative products and brands that pet owners want and expect in the future.”

    He further noted the significant opportunity in Australia and New Zealand, as they are two of the most pet-friendly countries globally, with over 60% of households owning at least one pet. Watkins said, “This passion for pets offers a great opportunity for us to continue to evolve and meet the growing expectations of pet parents. Melodie is a dynamic, purpose-driven leader who brings a fresh perspective, especially in addressing the changing needs of pet parents and the fast-paced world of pet nutrition.”

    Questions & Answers

    Who has been appointed as the new MD and GM of Mars’ Pet Nutrition division in Australia and New Zealand?
    Melodie Nye has been appointed to this role.

    What was Melodie Nye’s position before the new appointment?
    Before this appointment, Melodie Nye was the chief growth officer for Mars Pet Nutrition Europe.

    What unique opportunities does the pet market in Australia and New Zealand present?
    Australia and New Zealand are among the most pet-loving countries worldwide, with over 60% of households owning at least one pet, offering significant opportunities for pet nutrition and care companies.

  • Pure Sports Nutrition Revolutionizes Athlete Recovery With New ‘race Recovery’ Product

    Pure Sports Nutrition Revolutionizes Athlete Recovery With New ‘race Recovery’ Product

    Pure Sports Nutrition, a New Zealand-based company, has recently extended its Performance+ product line with the introduction of Race Recovery, a product specifically targeted at endurance athletes.

    Boosting Post-Exercise Recovery

    The company asserts that Race Recovery has been carefully designed to provide a comprehensive recovery solution following intense workouts or competitive sporting events. Each serving of Race Recovery boasts 29g of protein and 52g of carbohydrates.

    Marewa Sutherland, the co-founder and sports nutritionist of Pure Sports Nutrition, clarified that the carbohydrate-to-protein ratio in Race Recovery has been deliberately chosen to maximize the benefits during the crucial 30 to 60-minute window following exercise. During this period, recovery nourishment can significantly impact training outcomes.

    According to Sutherland, each component in Race Recovery plays a specific role, from replenishing carbohydrate and fluid levels to promoting gut health and mitochondrial function. She asserts that the formula approaches recovery from multiple angles, thus assisting athletes in becoming stronger, adapting quicker, and enhancing performance.

    About Pure Sports Nutrition

    Pure Sports Nutrition, which was founded in 2012, has made its mark with a variety of products including energy gels, electrolyte hydration powders, and functional foods.

    Race Recovery is now available in a select number of retailers including Aidstation, Active Health Clinic, Sole Motive Mr Vitamins, Nutrition Warehouse, WholeLife Pharmacy, and Healthfoods Pace Athletic. Pricing for Race Recovery is set at $11.99 for individual servings and $79.99 for multi-packs.

    Questions & Answers

    What is the new product launched by Pure Sports Nutrition?
    The new product is called Race Recovery, designed for endurance athletes to aid in their post-exercise recovery.

    What does each serving of Race Recovery contain?
    Each serving of Race Recovery contains 29g of protein and 52g of carbohydrates.

    Where can one purchase Race Recovery?
    Race Recovery is available in select retailers including Aidstation, Active Health Clinic, Sole Motive Mr Vitamins, Nutrition Warehouse, WholeLife Pharmacy, and Healthfoods Pace Athletic.

  • Fixx Nutrition Penetrates Us Market With Exclusive Distribution Deal With The Feed

    Fixx Nutrition Penetrates Us Market With Exclusive Distribution Deal With The Feed

    Australian sports nutrition brand, Fixx Nutrition, has recently entered into an exclusive distribution agreement with the US-based e-commerce platform, The Feed. This partnership marks a significant stride in Fixx Nutrition’s global expansion strategy.

    Accessing a New Market

    Under this partnership, Fixx Nutrition will be able to tap into a vast endurance nutrition market. Its range of all-natural performance products will be made available to a broader audience of American athletes.

    Co-founder of Fixx Nutrition, Jan Buchegger, expressed his excitement about the partnership, stating it as one of the most important milestones for the company since its inception. The sole reason being it opens up access to the world’s single largest marketplace for endurance athletes, namely, the United States.

    Buchegger also anticipates a surge in Fixx Nutrition’s growth and sales figures due to this agreement. The brand expects to cater to a new wave of demand originating from the US market.

    About Fixx Nutrition

    Established in 2017 by Jan and Michelle Buchegger, Fixx Nutrition has gained considerable recognition for its standout product, CrampFix. This product offers swift and natural relief from muscle cramps. Fixx Nutrition’s product range is favored by many high-profile teams and athletes worldwide, including the New Zealand and England cricket teams, the Wallabies, the Springboks, and athletes participating in triathlon, cycling, AFL, and running disciplines.

    In the previous year, the company extended its Fuel X range by introducing three summer-inspired flavors: Raspberry, Wild Berry, and Orange.

    Questions & Answers

    What does the partnership between Fixx Nutrition and The Feed entail?
    The partnership allows Fixx Nutrition access to The Feed’s extensive US-based market, which is one of the largest endurance nutrition markets globally.

    What impact will this partnership have on Fixx Nutrition’s brand growth?
    This partnership is anticipated to significantly increase Fixx Nutrition’s growth and sales as it enables the brand to tap into new demand from the US market.

    What is Fixx Nutrition’s signature product?
    Fixx Nutrition’s flagship product is CrampFix, which offers quick and natural relief from muscle cramps.

  • Nestle buys Nuun as it continues to boost its nutritional portfolio

    Nestle buys Nuun as it continues to boost its nutritional portfolio

    Nestle’s Health Science division has bought US nutritional products maker Nuun as it continues to build its portfolio of health and nutrition products.

    Founded in Washington, Seattle in 2004, Nuun is considered a pioneer in the separation of electrolyte replacement from carbohydrates. Its core product is a low-sugar electrolyte tablet for the sports beverage market and its portfolio has expanded into a range of effervescent tablets and powders containing additional minerals and vitamins for energy, relaxation and overall well-being.

    Nuun is the top-selling sports drink supplement brand in running, cycling, outdoor and natural foods stores in the US.

    This is Nestle Health Science’s second such acquisition in less than a month, following the significantly larger-scale purchase of The Bountiful Company’s core brands including Nature’s Bounty, Solgar, Osteo Bi-Flex and Puritan’s Pride. With more than 7000 employees worldwide, Nestle Health Science is a global business unit of Nestle with products distributed in more than 140 countries.

    Nestle Health Science CEO Greg Baher described Nuun as a leader in the fast-growing functional hydration category with quality, clean, plant-based products.

    “Everyday, health-conscious consumers are becoming more aware of how functional hydration products can add to their overall well being as well as support them during exercise by replacing the minerals that the body loses. That growing awareness is reflected in the steady growth of the category,” he said.

    Nuun CEO Kevin Rutherford said his company and Nestle shared the philosophy that nothing is more important than health and well-being.

    “In joining Nestle Health Science, Nuun will further its mission of ‘hydration that empowers the world to move more.’ The Nuun team has built an incredible business and now with the reach, expertise and capabilities of Nestle, I’m confident that together we will grow even more.”

    Terms of the deal were not disclosed, and the sale will be settled in the third quarter of this year, shortly after the Bountiful Company’s deal.