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Tag: oat

  • OMG’s Oat Milk Expansion: From 544 To 900 Woolworths Stores By November

    OMG’s Oat Milk Expansion: From 544 To 900 Woolworths Stores By November

    Oat Milk Goodness (OMG), a renowned Australian plant-based beverage firm, recently announced its plan to extend the reach of its popular 1L Barista Oat Milk to 900 Woolworths outlets across the nation by November. This is a significant increase from the 544 stores currently stocking the product.

    Strengthening Partnerships

    This expansion is set to strengthen the company’s existing collaboration with Woolworths, which already offers the Proatein alt-milk range, another product from OMG, in 466 of its stores throughout Australia.

    OMG’s CEO, Alex Aleksic, expressed his satisfaction with the growth of their multi-channel sales strategy. He said, “The increase in store count marks another pleasing development across our broader multi-channel sales strategy, with momentum through a number of outlets.” Aleksic went on to reveal that the company is in advanced talks with numerous new and existing groups to further extend their reach in the coming months.

    Recent Achievements

    The announcement of expansion into Woolworths stores is the latest in a series of triumphs for OMG. Notably, the company successfully launched its Blue Dinosaur snack range into 750 7-Eleven stores on a national level. Additionally, the firm secured new distribution agreements with Quikstop and Canteen One outlets.

    Established in 2019, Oat Milk Goodness aimed to provide tasty, coffee-friendly options for individuals who cannot or choose not to consume dairy. The company’s flagship brands include Blue Dinosaur and Oat Milk Goodness.

    Questions & Answers

    What is the main product of Oat Milk Goodness?
    Oat Milk Goodness’s primary product is the 1L Barista Oat Milk, a dairy-free alternative that is especially popular among coffee enthusiasts.

    What recent achievements has Oat Milk Goodness made?
    The company has seen a series of successes including the introduction of its Blue Dinosaur snack range into 750 7-Eleven stores and new distribution deals with Quikstop and Canteen One outlets.

    What is the future expansion plan of Oat Milk Goodness?
    Oat Milk Goodness plans to extend its reach by increasing its product presence in 900 Woolworths locations across Australia. The company is also in talks with various new and existing groups for further expansion in the coming months.

  • New Zealand’s Boring Oat Milk to land in more than 1000 Woolworths stores

    New Zealand’s Boring Oat Milk to land in more than 1000 Woolworths stores

    Boring Oat Milk, a renowned plant-based milk brand from New Zealand, has made a significant stride in expanding its reach with the recent launch in over 1000 Woolworths stores throughout Australia. This denotes the company’s most extensive supermarket distribution thus far.

    Wide Distribution Across Woolworths Network

    Boring’s Original and Barista oat milk variations can now be found in 953 Woolworths supermarkets, which constitutes 95 percent of the company’s nationwide network. Additionally, the products are also available in 80 Woolworths Metro stores.

    First Major Entry into the Australian Retail Market

    This development represents Boring’s initial substantial foray into the Australian retail market. This follows their impressive growth trajectory through various grocers, cafes, and specialty outlets.

    Morgan Maw, the founder of Boring Oat Milk, expressed his enthusiasm regarding this significant move. He stated, “This advances our mission to deliver premium, locally-produced oat milk to more consumers, without any compromise on taste, sustainability, or quality.” Maw added that they recognize the increasing inclination of Australians towards premium plant-based products and Boring is fully prepared to cater to this growing demand with their simple, sustainable, and everyday-use suitable product.

    Progressive Growth and Future Expansion Plans

    With backing from The Apple Press, Boring Oat Milk was established in 2021 and began expanding internationally in 2024, starting with Vietnam. The company also has further plans to grow in the Asia-Pacific region.

    Moreover, in the previous year, New Zealand oat milk startups Otis and All Good collaborated to create a new plant-based company with the goal of increasing the array of sustainable beverage choices available to consumers.

    Questions & Answers

    What is the significance of Boring Oat Milk’s launch in Woolworths stores?
    This launch marks Boring Oat Milk’s largest supermarket distribution to date and their first major entry into the Australian retail market.

    What is Boring Oat Milk’s key mission?
    Boring Oat Milk aims to deliver premium, locally-produced oat milk to more consumers, without compromising on taste, sustainability, or quality.

    What are Boring Oat Milk’s future expansion plans?
    Boring Oat Milk, which began its international expansion in Vietnam, aims to further extend its reach across the Asia-Pacific region.