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Tag: offerings

  • Amazon accelerates Australian Online Fashion Offerings

    Amazon accelerates Australian Online Fashion Offerings

    Amazon Australia has been connecting with fashionistas in Sydney this week, where thousands of designers, retailers, celebrities and fans have gathered to see the latest looks at the Mercedes-Benz Fashion Week Australia (MBFWA).

    As an official sponsor of the event, along with the likes of Moet & Chandon, Swarovski and Superga, Amazon has built an Instagram-worthy pop-up at Carriageworks.

    Visitors can try on some of the local brands available on Amazon and capture the perfect ‘selfie moment’ against four different backdrops, including a mint green oasis based on the products available through Amazon’s Travel range, a Bonds jungle, and a resort-style changing room.

    Amazon said the activation is designed to provide a memorable and educational experience for both industry and consumer guests.

    “We are really excited to be a part of the Mercedes Benz Fashion Week, alongside established and emerging brands,” Angela Langmann, head of Amazon Fashion, said in a statement.

    Since launching in December 2017, Amazon Fashion has rapidly grown its range. It now has tens of millions of products across clothing, shoes and accessories from over 1000 brands.

    In addition, the number of Australian brands on the platform has quadrupled from 33 to 150, with that number continuing to grow, according to Langmann.

    “At Amazon Fashion we celebrate local Aussie brands and build a shopping experience that helps our customers discover emerging and established Australian brands,” she said.

    Some of the more established Australian fashion brands on the platform include Talulah, Stevie May, Senso, Oroton, Three of Something, Finders, Bendon, Review and Lorna Jane, alongside small and medium-sized local businesses like sunglasses brand Local Supply, hat brand Will & Bear and footwear brand Wild Rhino.

    “One of the most powerful things about Amazon Fashion is that a customer can shop from major brands like Calvin Klein and Levis, buy from small and medium-sized local businesses like Local Supply, Will & Bear and Wild Rhino and from more established Aussie brands like Talulah, Stevie May, Senso, Oroton, Three of Something, Finders, Bendon, Review and Lorna Jane,” Langmann said.

    In terms of what’s next for Amazon Fashion in Australia, Langmann said the company is constantly looking for new ways to innovate within the fashion space and is exploring various avenues.

    In the US, the e-commerce giant has launched services like Prime Wardrobe, which gives customers seven days to order clothes and shoes and try them on at home, before they need to pay for the items they want to keep.

    This service so far is not available in Australia.

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  • Starbucks cashes in on revamped offering

    Starbucks cashes in on revamped offering

    Starbucks is extracting more money from customers with offerings like a flat white and revamped baked goods that cost a little more.

    The Seattle-based chain reported a higher quarterly profit on Thursday, with sales jumping seven per cent at established US stores.

    The company said much of the increase came from higher spending per visit.

    New drinks like the flat white and Teavana Shaken iced teas help drive up sales because they’re a little pricier than other drinks, Starbucks CFO, Scott Maw, said.

    He noted the company is also charging more for baked goods like croissants, which are being made with new recipes.

    “What we’re seeing is a premiumisation, a trade up,” Maw said.

    In a conference call with analysts, CEO Howard Schultz, said the flat white and new cold brewed iced coffees also help extend the company’s position as a “coffee authority”.

    During its second fiscal quarter, Starbucks said its US sales bump was also helped by a two per cent uptick in customer traffic, which translated into an additional 10 million visits.

    That was driven in part by people coming in to redeem the US$1.6 billion (A$2.06 billion) that was loaded onto gift cards during the holidays.

    The company is also convincing people to buy more food in general.

    Overall Starbucks food sales in the US were up 16 per cent from a year ago, while breakfast sandwich sales were up 35 per cent, the company said.

    A key part of Starbucks’ strategy for continuing to drive up sales is its expansion into the afternoons and evenings, when its stores tend to be less busy.

    Already, Starbucks says about a third of orders include a food item and that the figure has been ticking higher.

    The company is also testing a program in about 30 locations where it sells alcohol in its cafes in the evenings, and has said plans to expand that more broadly this year.

    Globally, sales at established locations rose seven per cent during the period.

    That included a 12 per cent increase in Asia, while the unit encompassing Europe, the Middle East, and Africa rose two per cent.

    For the period ended March 29, Starbucks’ profit jumped 16 per cent to US$494.9 million, or 33 US cents per share, which was in line with expectations.

    Total revenue rose 18 per cent to US$4.56 billion, more than the US$4.53 billion Wall Street expected.

    Shares of Starbucks Corp were up 4.3 per cent at US$51.54 in extended trading.

     

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