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Tag: OH!SOME

  • Oh!Some Scales Back in Vietnam 16 Months After Opening Flagship

    Oh!Some Scales Back in Vietnam 16 Months After Opening Flagship

    Chinese lifestyle chain Oh!Some is closing stores across Vietnam. The closures come 16 months after it opened a 2,000-square-metre flagship in central Ho Chi Minh City.

    The retailer entered Vietnam in April 2025 and expanded quickly. Mounting losses soon forced a reassessment. High mall rents, logistics expenses and rising wages squeezed margins across its Vietnamese outlets, according to people familiar with the operations.

    Retreat across regional hubs

    Vietnam is not the only market where the chain has pulled back. Oh!Some has already shut all stores in Singapore, where parent firm Blue Origin Group is based. Its only branch in Hong Kong also closed recently.

    Oh!Some sells beauty products, homeware, accessories, toys and daily essentials. The group had targeted Southeast Asia for rapid expansion. It drafted launch roadmaps for Thailand and Cambodia, and named Indonesia as its main regional engine.

    High overheads pinch lifestyle chains

    Budget lifestyle chains across Southeast Asia face stiff competition from rivals like Miniso and local value merchants. Massive central footprints make the problem worse. Oh!Some took a multi-level site at Vincom Center Dong Khoi, leaving the low-margin business exposed when basket sizes failed to cover prime leasing costs.

    Blue Origin Group has not stated whether it will exit Vietnam entirely or keep a smaller store footprint in secondary shopping centres.

  • Moshi Moshi Lifts First-Half Profit 21.5% as Thai Network Expands

    Moshi Moshi Lifts First-Half Profit 21.5% as Thai Network Expands

    Thai lifestyle retailer Moshi Moshi increased its first-half net profit by 21.5 per cent to 352.83 million baht, driven by new store openings and stronger gross margins.

    Operating revenue rose 17.3 per cent year on year to 1,654 million baht across the six months, keeping pace with management’s annual growth target of 15 to 20 per cent.

    During the second quarter, operating revenue climbed 17.2 per cent to 956.1 million baht, while net profit gained 20 per cent to 161.86 million baht. Gross margin widened 140 basis points to 56.4 per cent. Same-store sales grew 4.0 per cent in the quarter, building on a 15.2 per cent jump in the prior-year period.

    The company operated 218 stores at the end of June, an increase of 37 outlets over 12 months. Most of Thailand’s 76 provinces and Greater Bangkok now host at least one location. Management plans 35 net new store openings for the full 2026 financial year, having completed roughly half that target by mid-year.

    Inventory Velocity and Mall Pipeline

    Product turnover drives customer traffic across the chain’s 13 merchandise categories, which span stationery, beauty, plush toys, apparel and home accessories. Moshi Moshi manages an inventory catalogue of more than 25,000 stock-keeping units and releases approximately 1,000 new items every month at accessible price points.

    Physical malls remain the core sales channel. Key landlords Central Pattana, Central Retail’s Robinson lifestyle malls, Berli Jucker’s Big C, and CP Axtra’s Lotus’s offer about 500 commercial sites nationwide. The company is also opening stand-alone outlets near some of Thailand’s 150 universities, including a campus branch at Chulalongkorn University in Bangkok.

    Wholesale revenue, which represents 11 per cent of total turnover, expanded at a slower rate during the half. Disruption from bridge construction near Bangkok’s Platinum Fashion Mall cut pedestrian traffic and limited tour bus access to the company’s wholesale unit. Digital channels accounted for just 3 per cent of total sales across Shopee, Lazada and TikTok.

    Regional Competition and Overseas Targets

    Domestic mall coverage will eventually hit saturation as Moshi Moshi fills out second-tier provincial cities and campus locations. Maintaining double-digit annual sales growth beyond Thailand requires entering neighbouring Southeast Asian markets with matching demographics.

    Competitors are already securing positions across the region. Singapore-based lifestyle brand Oh!some operates stores in Cambodia across three Aeon malls in Phnom Penh, runs outlets in Hanoi and Ho Chi Minh City, and trades from three stores inside Bangkok. For Moshi Moshi, replicating its format in Vietnam, Indonesia and Cambodia represents the logical next leg of expansion once Thai site availability narrows.

    The company continues store renovations and floor-space expansions across its domestic mall network while tracking toward its target of 35 net new store additions by December 2026.

  • Oh!Some Breaks Into Philippine Market: Unique Lifestyle Retailer Unveils First Flagship Store in Makati

    Oh!Some Breaks Into Philippine Market: Unique Lifestyle Retailer Unveils First Flagship Store in Makati

    Lifestyle retailer Oh!Some has expanded its operations into the Philippines by launching its inaugural flagship store at One Ayala in Makati.

    The Oh!Some Brand

    Oh!Some has a reputation for its unique, intellectual property-driven merchandise. In keeping with this trend, its product line in the Philippines includes items such as Korean designer toy Zizone, Pingo Cat-themed toys, phone charms, plush bags, and various collectibles.

    Continuing its tradition of carrying licensed merchandise from globally recognized franchises, the flagship store also offers products from the popular Japanese anime series, Spy x Family, as well as from the Disney entertainment conglomerate. Customers can expect to find a vintage-styled Toy Story dining and kitchen range, as well as travel accessories inspired by the Disney movie Zootopia.

    Expansion Across Asia

    The company’s entry into the Philippine market is part of its strategy to continue building momentum in its regional growth across Southeast Asia. Currently, Oh!Some operates over 180 stores throughout Asia, with a steadily increasing presence in markets that include Singapore, Malaysia, Thailand, and now, the Philippines.

    Questions & Answers

    What is Oh!Some known for?
    Oh!Some is known for its unique, intellectual property-driven merchandise, including licensed products from globally recognized franchises.

    Where has Oh!Some recently expanded its operations?
    Oh!Some has recently launched its flagship store in the Philippines, located at One Ayala in Makati.

    What regions does Oh!Some have a presence in?
    Oh!Some has established a presence in several markets across Asia, including Singapore, Malaysia, Thailand, and now the Philippines.

  • Oh!some Expands Regional Presence With New Bangkok Store, Unveils Disney Collaboration

    Oh!some Expands Regional Presence With New Bangkok Store, Unveils Disney Collaboration

    The lifestyle brand Oh!Some is making its debut in Thailand, signaling further growth in its regional presence, which includes a recent inauguration in Ho Chi Minh City.

    Store Location and Interior Concept

    Oh!Some’s newest retail branch will be positioned in Samyan Mitrtown, right in the heart of Bangkok. The store’s interior is conceived with an “ice and snow world” theme, a design specifically crafted to entice the Gen Z demographic through its captivating and photogenic displays.

    Product Line and Collaborations

    The product portfolio at the store will span across several categories. Customers can expect to find items ranging from beauty and skincare products, fragrances, and stationery to toys, collectibles, snacks, and home decor.

    In addition to its regular offerings, the store will also feature exclusive merchandise produced in collaboration with Disney. These exclusive collections will showcase beloved characters such as Stitch, Winnie the Pooh and a future line inspired by Mickey Mouse with a denim theme.

    Existing Presence and Future Plans

    At present, Oh!Some operates over 130 stores spread out across Singapore, Vietnam, Malaysia, and Indonesia. The brand has further expansion plans within the city of Bangkok, with more branches set to open in various districts later in the year.

    Questions & Answers

    What is the interior design concept of the new Oh!Some store in Bangkok?
    The store features an “ice and snow world” theme designed to attract Gen Z consumers with visually striking, photo-friendly displays.

    What kind of products will be available in the new Oh!Some store?
    The store will offer a range of products across categories, including beauty and skincare, fragrances, stationery, toys, collectibles, snacks, and home decor.

    Does Oh!Some have any collaborations planned for their new store in Bangkok?
    Yes, the store will have exclusive items produced in collaboration with Disney, including themed collections featuring Stitch, Winnie the Pooh, and a forthcoming denim-inspired Mickey Mouse line.

  • Oh!Some Launches Vibrant Flagship Store in Ho Chi Minh City, Celebrating Its Debut in Vietnam!

    Oh!Some Launches Vibrant Flagship Store in Ho Chi Minh City, Celebrating Its Debut in Vietnam!

    Oh!Some has recently unveiled a striking flagship store in Ho Chi Minh City, spanning a generous 2,000 square meters. This new outlet elevates the brand’s footprint in Southeast Asia, showcasing a modern shopping experience tailored to attract today’s discerning consumers.

    A Creative Wonderland Awaits

    The flagship at Vincom Center Dong Khoi is more than just a retail location; it is a beautifully designed space that encourages leisurely exploration. With a thoughtfully conceived open-concept layout, shoppers can wander through various sections, discovering everything from premium stationery to trendy toys, and an exciting array of beauty products. Oh!Some aims to infuse daily life with creativity and joy, making it the ideal destination for those looking to combine practicality with style.

    Bringing Disney Magic to Life

    A highlight of this new flagship is Oh!Some’s exclusive partnership with Disney, which is set to launch in 2024. Already, customers are excited about collections inspired by their favorite characters, like the Winnie the Pooh picnic collection and a seaside-themed Stitch collection. These exclusive offerings not only appeal to Disney enthusiasts but also to those who love to express their style.

    Four Themed Zones for Unique Shopping

    The flagship store introduces four innovative themed zones: anime collectibles, travel essentials, gifting solutions, and DIY craft kits. Anime aficionados can find sought-after merchandise from series like “Haikyu!!” and “Attack on Titan.” Meanwhile, travel essentials feature compact beauty kits and practical accessories to suit fast-paced lifestyles. The gifting solutions and DIY craft kits offer personalized options, making shopping feel like an escapade rather than a chore — and who doesn’t enjoy treasure hunts?

    Curated Offerings for Trend-Savvy Shoppers

    Carefully curated for Vietnam’s youthful, trend-savvy consumers, Oh!Some’s product assortment includes popular snacks from Korea and Japan, viral beauty products, and everyday essentials designed with style in mind. Whether it’s a quirky accessory or a practical gadget, every item is selected to reflect freshness and relevance, ensuring shoppers can always find something exciting.

    With over 110 offline stores spanning Singapore, Indonesia, Malaysia, Cambodia, and Vietnam, Oh!Some is quickly cementing its status in the global retail landscape. In Vietnam alone, five of its seven stores are strategically located in Vincom malls, ensuring optimal visibility and customer engagement. The brand’s ambitious plans signal a commitment to becoming a household name on a global scale.

    A Symbol of Commitment

    The Vincom Center Dong Khoi flagship store represents a significant milestone in Oh!Some’s growth in Vietnam. “This is not just our seventh store; it’s a testament to our long-term commitment to this market,” said an Oh!Some representative.

    Nestled in the busy Le Thanh Ton–Dong Khoi area, the Vincom Center is a vibrant hub, connecting local and international audiences and enhancing brand visibility. As Oh!Some collaborates with Vincom to reshape Vietnam’s retail landscape, both brands benefit from a strong synergy that resonates with Gen Z and Millennials seeking enriching lifestyle experiences.

    Oh!Some’s fresh approach balances the allure of premium lifestyle products with accessibility, making it an attractive option for the modern consumer eager for a meaningful shopping experience.

    The flagship store not only showcases Oh!Some’s extensive range of products but also positions itself as a center for future innovations, community events, and creative interactions. With ongoing plans for exclusive membership activities—such as family experiences, themed workshops, and vibrant pop-up events—Oh!Some is transforming the shopping environment into a lively hub of creativity and connection.

    To stay updated on collections and events, customers are encouraged to engage with Oh!Some’s lively presence on Instagram and Facebook at Ohsome Vietnam, where the latest trends await their discovery.

    As Oh!Some embarks on this exciting journey, their flagship store at Vincom Center Dong Khoi promises a vibrant, creative, and joyful lifestyle experience for consumers ready to embrace what the future holds.

    Questions & Answers

    What makes Oh!Some’s flagship store unique?
    Its open-concept design encourages relaxed browsing, featuring themed zones for specialties like anime collectibles and DIY crafts, creating an engaging shopping experience that blends physical discovery with the thrill of online shopping.

    How does Oh!Some cater to local tastes in Vietnam?
    Oh!Some curates its product selection with Vietnam’s dynamic youth in mind, offering popular imported snacks, trendy beauty products, and lifestyle items that resonate with the cultural zeitgeist.

    What are the brand’s future plans for community engagement?
    Oh!Some plans to implement exclusive offline membership activities ranging from interactive workshops to themed family experiences, aiming to establish its store as a vibrant community space beyond traditional retail.

  • Oh!some Unveils Largest Flagship Store In Vietnam: A New Era Of Experience-driven Retail

    Oh!some Unveils Largest Flagship Store In Vietnam: A New Era Of Experience-driven Retail

    Oh!Some, a leading lifestyle and retail brand, has recently launched its most extensive flagship store yet in Vietnam. Spanning a grand total of 2000 square meters, the store is conveniently situated at the Vincom Center Dong Khoi in the bustling epicenter of Ho Chi Minh City.

    Signature Aesthetic

    The store stands out with its vibrant yellow theme, accentuated by candy-colored interiors. With eye-catching installations primed for photo opportunities, open zones dedicated to browsing, and thoughtfully presented product displays, the store certainly has a unique appeal.

    An Oh!Some representative underscored the brand’s intentions, stating, “We envisage shopping as a broader experience than simply making transactions. Our ultimate aim is to stir creativity and infuse joy into everyday life.”

    Offline Expansion Strategy

    The launch of this flagship store represents a significant step forward in Oh!Some’s offline expansion endeavors. The strategy essentially revolves around transforming traditional brick-and-mortar retail into immersive, experience-driven environments.

    New Themed Sections

    The store doesn’t just stock Oh!Some’s core range of Korean and Japanese beauty products. It now also boasts four novel themed sections: merchandise inspired by anime, travel must-haves, DIY craft kit essentials, and comprehensive solutions for gifting. Furthermore, the store spotlights several exclusive IP collaborations.

    This venture marks Oh!Some’s seventh store in Vietnam. Since its inception in April, the brand has experienced rapid growth, with stores now operating throughout Ho Chi Minh City and Hanoi.

    Questions & Answers

    What is the concept behind Oh!Some’s new flagship store?
    The store is designed to make shopping an immersive, enjoyable experience rather than just a transaction. It features unique aesthetic elements and curated displays for a creative and joyful shopping environment.

    What new sections have been introduced in the store?
    Four new themed sections have been added: anime merchandise, travel essentials, DIY craft kits, and gifting solutions.

    What is the significance of this new store for Oh!Some?
    The new flagship store marks a key milestone in Oh!Some’s offline expansion strategy. It signifies a transition towards creating experience-led environments in physical retail, and it’s also the brand’s largest store in Vietnam to date.

  • OH!SOME Unveils Exciting First Store in Singapore!

    OH!SOME Unveils Exciting First Store in Singapore!

    Lifestyle retail brand OH!SOME has made waves by launching its first Singapore store in Suntec City Mall, bringing a fresh and engaging shopping experience to local consumers. Known for its chic and globally-curated selections, the store unveils a unique layout divided into four captivating themed zones designed to excite and inspire.

    Anime Collectibles Zone: A Fan’s Paradise

    The Anime Collectibles Zone is the crown jewel, featuring an array of merchandise from beloved series like Jujutsu Kaisen, Attack on Titan, Haikyu!!, and Frieren: Beyond Journey’s End. Shoppers can explore an impressive collection of collectible pins, blind boxes, and stylish ita-bags that will make any otaku’s heart race.

    Travel Essentials: Pack Like a Pro

    Heading out? The Travel Zone has you covered with essentials that simplify packing. From ergonomic neck pillows to UV-protective sunscreens and compact toiletries, this zone ensures you’re prepared for your next adventure without the fuss.

    Creative Gifting: Thoughtful Surprises Await

    The Gifting Zone offers a delightful selection for those looking for something special. With options like whimsical Disney-themed floral arrangements and Crayon Shinchan collectibles—complete with stylish gift wrapping and greeting cards—this corner takes the guesswork out of gifting.

    DIY Dreams: Crafting Made Easy

    For craft enthusiasts, the DIY Zone is a treasure trove filled with inspirational materials sourced from Japan, Korea, and China. From wool felting kits to modeling clay and journaling supplies, this zone invites shoppers to unleash their creativity.

    As if that weren’t enough, visitors will also discover exclusive Disney merchandise featuring beloved characters such as Mickey Mouse, Winnie the Pooh, and Toy Story’s Buzz and Woody, along with some early-release Lilo & Stitch collectibles to complete the magical experience.

    With over 110 outlets across the region, OH!SOME is making a significant splash in Singapore, gearing up to open a second store at TAMPINES 1 on May 23. This brand is not just about shopping; it’s about creating memorable experiences that resonate with the vibrant local culture. Who knows, you might just bump into your favorite anime character while browsing!

    Questions & Answers

    What types of products can shoppers find in the Anime Collectibles Zone?
    Shoppers can discover merchandise from popular anime series like Jujutsu Kaisen and Attack on Titan, including collectible pins, blind boxes, and ita-bags.

    What unique items are available in the Travel Zone?
    The Travel Zone features practical items like ergonomic neck pillows, UV-protective sunscreens, and compact toiletries to simplify travel packing.

    When is the second OH!SOME store set to open in Singapore?
    The second store is scheduled to open at TAMPINES 1 on May 23, further extending OH!SOME’s reach in the city.