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Tag: OLED TV

  • Samsung dreams of a future filled with 8K TVs

    Samsung dreams of a future filled with 8K TVs

    Samsung Electronics will expand its lineup of 8K televisions this year, hoping to launch the premium products in 60 countries around the world. 8K televisions have four times more pixels than 4K, which until recently was the most cutting-edge screen a high-end television could have. When compared to a 4K TV, 8K screens are brighter with more color contrast and sharper edges. Samsung released its first 8K television last year.

    Han Jong-hee, Samsung’s president in charge of the visual display business, said in a press conference Friday that he expects 2019 to mark the start of a new era where 8K becomes the new norm in the high-end television market.

    “4K grew to take up 60 percent [of all Samsung TV sales] in five years – I expect 8K to show a similar level of performance, maybe faster considering how tech develops so fast these days in all sectors including content and displays,” he said at the event held in Samsung’s Suwon complex in Gyeonggi.

    The company’s 2019 goal for 8K TVs is to reach a double-digit year-on-year growth rate for market share in the local high-end TV sector. Han says the goal is “reachable,” adding that half of the large Samsung televisions sold in the country after November were 8K. That month, Samsung started local sales of the product.

    Regarding its global business, the QLED 8K started selling in Europe, Korea, the United States and Russia last year. Tomorrow, the company will unveil new models for 2019 at the Samsung Forum, a showcase event for clients that simultaneously takes place in various regions around the world.

    This year’s plan is to launch sales in 60 countries.

    Whereas last year the QLED 8K lineup came with four size variations with the largest at 85 inches, this year there will be six variations with the largest at 98 inches. The new sizes are in line with Samsung’s strategy to continue strengthening its lineup of massive TVs to keep a competitive edge in the high-end price sector.

    It remains to be seen whether Han’s optimistic views on 8K television will come to fruition as quickly as he projects. Even if 8K TVs exist, the higher definition and the high price it comes at won’t be of much use if video content remains at the 4K level.

    “5G networks will spread this year and the demand for 8K content will go up as well,” responded Han when asked about the problem. Han particularly expressed anticipation for the 2020 Tokyo Olympics. Japan’s national broadcaster NHK plans to live stream the games worldwide in 8K.

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  • LG claims to have wowed the industry at Vegas’ CES

    LG claims to have wowed the industry at Vegas’ CES

    LG Electronics, one of the leading home appliance manufacturers in the world, said Sunday it received a total of 132 awards at this year’s Consumer Electronics Show (CES) in Las Vegas. It said its products received the coveted CES top innovation title announced by the Consumer Technology Association. LG, which has been a major player in big-screen TVs and is a global leader in the field of organic light-emitting diode (OLED) screens, unveiled the world’s first mass production-capable rollable TV at the gathering that ran from Tuesday through Friday.

    The LG Signature OLED TV R received considerable attention, with Engadget, a multilingual blog network and the official award partner at CES, naming it Best TV Product.

    The innovative TV that allows the big OLED screen to vanish into a long box with embedded speakers was also noted by some 50 media outlets, such as the Wall Street Journal and Cnet.

    The company said its 8K resolution OLED TV and Super Ultra HD TV, as well as an artificial intelligence-equipped TV set, were praised by tech experts from around the world.

    Media outlets and online publications like USA Today and TechRadar, also gave LG HomeBrew, a craft beer making machine, their highest awards, while the waterfall OLED display at the entrance of the company’s booth – made up of 260 flexible panels – won recognition from numerous international IT outlets.

    Beside such products, the company’s LG SuitBot, an exoskeleton that can help physical laborers, and Styler, a clothing care system, received praise at this year’s CES.

    Song Dae-hyun, who heads LG’s home appliance business, said in a press conference over the weekend that the company is aiming expand its presence in the United States through the marketing of premium products.

    He said in the built-in appliance market in North America, LG is targeting high income earners.

    “If LG competes in mid-range consumer appliances, it will struggle and not turn a lot of profit so it makes sense to shift to premium products,” the senior executive said.

    He said that, in particular, the U.S. market is attractive because it has considerable growth potential.

    The executive said to better engage prospective clients, LG opened its first overseas Signature Kitchen Suite showroom in California’s Napa Valley.

    The Experience and Design Center is the second of its kind after one in southern Seoul, with another to be built in New Jersey.

    Unlike other countries, the United States has always been a so-called builder’s market with the customer having greater say in what kind of appliances go into a home, making it ideal for high-end products.

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  • LG unveils TV that rolls up for storage

    LG unveils TV that rolls up for storage

    LG Electronics unveiled the world’s first “rollable” television at the Consumer Electronics Show (CES) 2019 that launched in Las Vegas, United States, on Tuesday. Last year, its affiliate LG Display unveiled a prototype of a 65-inch rollable OLED display panel at the same event. Dubbed the LG Signature OLED TV R9, it uses the same technology, only it comes with an aluminium case at the screen’s bottom that looks like a long tissue box.

    A rolling OLED display was possible because unlike TV panels of the past, OLED screens don’t need backlight to show color, but have molecules that let out light on their own.

    The panel can roll itself up and down from the case so that the television set looks more like a long, rectangular table once the screen is completely inserted. LG boasts that the screen can maintain its color definition even as it rolls itself. R9 won the CES 2019 Innovation Awards in the video display sector.

    LG plans to launch global sales of R9 this year, starting from Korea. Its price was not disclosed, but it will be among LG’s premium television lineups. The advantage of the rollable TV set is that it can be placed in locations like the window side or in the middle of a room. For conventional TV screens, the popular choice was beside or on the walls as they take up space and block the view if installed elsewhere.

    The television set also comes with high-quality speakers and an artificial intelligence software that enhances the set’s performance to adjust definition and sound according to the film or video played. It also recognizes simple vocal commands.

    When the screens are rolled inside the case, R9 can work similarly to an audio set as it can play music via connection to smartphones or other portable devices. It also comes with various modes to use the screen apart from watching movies and TV shows.

    It can function like a huge electronic canvas that shows photos saved in your smartphone. For those who want to create a cozy atmosphere, it has a “Mood” mode that plays a video of a fireplace or displays mood-specific light on the screen.

    LG Display Vice Chairman Han Sang-beom expressed confidence in the panel in front of local reporters on Tuesday at the CES. According to Han, the rollable panel was rolled and unrolled more than 100,000 times during its development process.

    “We’re talking with other clients as well [apart from LG Electronics] for the rollable TV panels,” he said. “My plan is to target the premium market instead of aiming for sales volumes.”