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Tag: Olympic

  • Lazada activates official Olympic partner status

    Lazada activates official Olympic partner status

    Southeast Asia e-commerce platform Lazada Group has activated its Olympic Games partnership as part of the International Olympic Committee’s (IOC) long-term partnership with parent Alibaba Group.

    As an official Olympic partner in Southeast Asia, Lazada will help Olympic stakeholders further the reach of the Olympic Movement and connect with the region’s fans.

    “We believe Lazada’s digital footprint will assist us in spreading the spirit of the Olympic Games far and wide across this important region, particularly with a younger audience,” said Timo Lumme, MD, IOC television & marketing services.

    “As an e-commerce pioneer in the region, Lazada seeks to continuously accelerate progress in Southeast Asia and encourage every individual to pursue and ignite new possibilities,” said Lazada Group CEO Pierre Poignant. “We are honored to be activating Alibaba’s partnership with the IOC under our brand and look forward to bringing more Olympic-related moments to this region over the next nine years.”

    Lazada will use the advertising and promotional opportunities connected with using Olympic marks and imagery, including marks from National Olympic Committees. The editions leading up to 2028 include the Olympic Games Tokyo 2020, the Olympic Winter Games Beijing 2022, the Olympic Games Paris 2024, the Olympic Games Los Angeles 2028 and the Olympic Winter Games 2026 in a city yet to be selected by the IOC.

    Lazada held a series of local-engagement initiatives themed “Every Small Inspiration Matters” during the weekend, starting with internal employee events across the region.

    “As Southeast Asia’s leading eCommerce platform by the scale and by reach, we are capturing and also contributing to the heartbeat of the region,” said Mary Zhou, chief marketing officer at Lazada Group. “Through this partnership, we hope to further extend the heart of the Olympic Games and its meaningful values to Southeast Asia.”

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  • Olympic Committee Launches the First Olympic Store for Chinese Fans with Alibaba

    Olympic Committee Launches the First Olympic Store for Chinese Fans with Alibaba

    The International Olympic Committee and Worldwide TOP Partner Alibaba Group (NYSE: BABA) announced the launch of the firstever Olympic store on Tmall, China’s largest B2C marketplace for brands and retailers, during the weekend. The new Olympic store will be initially available to Chinese fans on Alibaba’s Tmall, with additional plans in development to create a global ecommerce platform for fans around the world.

    The Olympic store on Tmall has been launched as part of the new IOC Global Licensing Strategy, which aims to engage and connect with fans seeking official Olympic branded merchandise, in line with Olympic Agenda 2020. The launch was announced at the second annual Tmall Winter Festival in Zhangjiakou, a three-day online and offline retail event to generate excitement for winter sports among Chinese consumers. The Olympic store on Tmall will offer official products developed as part of three Olympic core licensing collections, aimed at engaging Chinese fans all year round.

    The Olympic Games Collection celebrates the upcoming Olympic Games and includes branded products from the Beijing 2022 and Tokyo 2020 Games, such as pins, apparel and other memorabilia. The Olympic Heritage Collection will feature products that include art and design elements from previous Games editions, such as postcards of historical Olympic posters, connecting fans and connoisseurs with the rich heritage of the Olympic Games. Finally, the Olympic Collection will target a young and active audience through unique branded products, mainly sports equipment and toys.

    Timo Lumme, IOC TMS Managing Director, said: “We are delighted to launch our first Olympic store on Alibaba’s Tmall in China, one of the world’s largest ecommerce marketplaces. The launch was made possible thanks to the support of our Worldwide Olympic Partner Alibaba’s technology and expertise, as well as our partnership with the Beijing Organising Committee for the Olympic and Paralympic Winter Games 2022. The Olympic Winter Games Beijing 2022 will be a landmark moment for China and the Olympic Movement, and from today we look forward to offering the latest exciting Olympic products to Chinese Olympic fans through our new Olympic store on Alibaba’s platform.”

    Chris Tung, Alibaba Group Chief Marketing Officer, commented: “The launch of the first Olympic store on Alibaba’s Tmall is an important milestone in our long-term partnership with the IOC. We are proud to leverage Alibaba’s technology and ecosystem to provide more opportunities for Chinese fans to celebrate the heritage of the Games and join in the excitement for Tokyo 2020 and Beijing 2022. We look forward to our continued collaboration with the IOC to connect more fans in China and from around the world to the Olympic Movement in the digital era.” Piao Xuedong, Director of the Beijing 2022 Marketing Department, said: “We are proud to work with both the IOC and Alibaba to present the Olympic store on Tmall to Chinese Olympic fans today. It is the first time in the history of the Olympic Movement that Olympic fans can use an online store to look for licensed products both from the historical Olympic Games and the upcoming Olympic Games. Beijing 2022 is getting full value by innovating the licensing programme today. Our licensing team will keep supporting the Olympic store on Tmall by providing more wonderful products in the future.”

    In December 2017, Alibaba Group, in partnership with the Beijing 2022 Organising Committee, introduced the official online shop for Beijing 2022 on Tmall to help promote the Games among fans in China. Alibaba Group and the IOC entered a historic, long-term strategic partnership in January 2017 to help transform the Olympic Games for the digital era. Alibaba Group serves as the official “Cloud Services” and “E-Commerce Platform Services” Partner of the IOC, and is a Founding Partner of the Olympic Channel through to the 2028 Games.

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  • Samsung to support the Olympics through 2028

    Samsung to support the Olympics through 2028

    Samsung Electronics announced on Tuesday it will extend its partnership with the International Olympic Committee (IOC) through 2028, from the original 2020 end date of the collaboration. The two parties signed an agreement at a ceremony at the Hotel Shilla in central Seoul in the presence of IOC President Thomas Bach and Samsung Electronics Vice Chairman Lee Jae-yong, as well as other executives from the company and officials from the committee.

    Samsung said it will continue as a Worldwide Olympic Partner in the wireless communications equipment and computing equipment category and promote the artificial intelligence (AI), virtual reality (VR), augmented reality (AR) and 5G features of the supplied equipment. Samsung will continue the support beyond the Olympic Games in Tokyo in 2020 through to the Los Angeles 2028 Olympics. The agreement also covers the Youth Olympic Games through 2028.

    Samsung will continue to support the IOC, the national Olympic Committee and the teams, the technology company added. The company will remain a Worldwide Partner of the International Paralympic Committee, extending a relationship that began in 2006.

    In collaboration with the IOC and the Organizing Committees, Samsung plans to continue its Athlete Phone Program. Under this program, it provides Olympic Edition Galaxy phones to all participating Olympic and Paralympic athletes.

    “As part of the agreement, the IOC and Samsung will further develop their strategic digital collaboration to engage young generations around the world in order to promote the power of sport and the values of Olympism,” Samsung said in a statement.

    “As a Worldwide Olympic Partner for the last 22 years, Samsung has been inspired by the spirit of hope, friendship and unity,” said Koh Dong-jin, president and CEO of the IT and mobile communications division at Samsung Electronics. “Through our innovative wireless and computing equipment, which supports AI, VR, AR and 5G technology, we hope to spread the excitement of the games so that fans and athletes around the world can stay connected and share in the journey to achieve greatness at the highest level of sportsmanship.”

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  • Brand new Shibuya mall and hotel to open in September to welcome Olympic

    Brand new Shibuya mall and hotel to open in September to welcome Olympic

    Among changes ahead of the 2020 Tokyo Olympics, Shibuya is having a revamp that includes Shibuya Stream, on the south side of the railway station.

    It is a complex covering the point where the Shibuya River emerges from underground. The theme of the first three floors is “Shibuya Style: Custom Shibuya”, with 30 businesses recruited that target “adults who have their own style and live their life their own way”. Most of these places are new to the area, the city or the country.

    The first floor, the Riverside Market (pictured), is intended to resemble a relaxing riverside area. It will feature a restaurant from Osaka making its Tokyo debut, Bokkoku Kaiten Tori Ryouri, which appears to have a Mexican menu. A branch of The Great Burger Stand will be among five other businesses.

    Meant to mimic the streets of Shibuya, the second floor will be called Shibuya CustomStreet and feature 15 shops, including two restaurants by bakery connoisseur Shuichiro Omura, as well as a French restaurant with an open kitchen.

    Introducing paella

    Shibuya Court, the third floor, will feature nine more restaurants with open spaces, including cuisine options like Japanese and Spanish. For the first time in Japan, guests will be able to taste Barcelona-style paella and Spanish seafood at Xiringuito Escriba.

    Two plazas will make up the ground floor of Shibuya Stream. The first will face the great stairs leading up to the first floor as well as the Inari Bridge. It will serve as Shibuya Stream’s connection to the south side while also giving guests a chance to look over the river. There are already plans for promotional events to occur here.

    The second open space will stretch along the river to Kanno Bridge with the intention of hosting markets, beer gardens, festivals and community events. The area will also be landscaped and lined with green, and the river will be given a boost to its image with new water-treatment projects.

    The shops will be open for business from September 13. Pictures of the rendering can be viewed below :

     

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  • Japan to make Olympic medals from old cellphones

    Japan to make Olympic medals from old cellphones

    Japan will make the medals for the 2020 Olympic Games using recycled consumer electronic devices such as cellphones and home appliances.

    “Japan is undertaking an interesting project,” Nakagawa Masaharu, Japan’s environment minister, said during an environmental ministers’ meeting for China, Japan and Korea in Suwon, south of Seoul, Friday. “This is very meaningful in that it recycles rare metals and makes people think about the environment.”

    The minister also showed interest in cooperation with Korea and China.

    “We recognize that collecting rare metals from used devices is a very important issue. In the future, we would like to think about possible cooperation between the three countries, Japan, Korea and China,” the minister said.

    Since the project was announced in February, the Japanese government set up collection boxes at local offices and retail shops across the country, according to news report. According to Japan’s environment ministry, by the end of May, it had collected 106 tons of electronic devices. In addition, 530,000 cell phones have been collected.

    Altogether, Japan needs 5,000 medals, gold, silver and bronze, and traditionally, the Olympic game host cities have purchased the metals from companies.

    Electronic devices are valuable sources of rare earth metals, including gold, silver, nickel and lithium.

    Gold and silver are found in mobile phones, tablet and laptop computers, CD players, DVD players, TV sets, microwaves and others.

    Efforts have been made to recycle recyclable electronics. Currently, some are dumped to be buried or burnt down, but also shipped to places such as China and India where the metals get separated by chemical processes and reused.

    Greenpeace, a global environmental NGO, was at the forefront of rare metal recycling campaigns, by pushing cell phone and tablet makers.

    The cooperation among China, Japan and Korea in making medals, if realized, will score a major positive point with their complex relations.

    Common history and North Korea have for long been sources of tensions among the three countries. Between Korea and Japan, the Dokdo islets and the former sex slavery of the Japanese military in WWII are thorny issues. Two Sino-Japan wars left the bilateral relations between Japan and China on the ice. Between China and Korea, the deployment of the U.S. anti-ballistic missile defense system is an unsettling problem.

    Environmentally speaking, yellow dust from Inner Mongolia and dust from fast-industrializing China has caused deep concerns for Koreans and Japanese, with some individuals and news media outlets demanding China apologize and compensate potential victims. The three ministers have met for 19 years now to discuss environmental issues and cooperation.

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