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Tag: Omo

  • Revolutionize Your Laundry Routine with Omo’s New Quick Wash Detergents for Sensitive Skin and Dazzling Whites

    Revolutionize Your Laundry Routine with Omo’s New Quick Wash Detergents for Sensitive Skin and Dazzling Whites

    Omo, the prominent laundry brand, has broadened its Wonder Wash product line in Australia through the introduction of two novel liquid detergent variants. The range, designed for quick 15-minute wash cycles, now boasts the Sensitive and Dazzling White variants. These new additions are not only suitable for both top and front-loading washing machines, but also augment Omo’s portfolio of short-cycle products, along with its existing Speed Clean and Odour Refresh items.

    Innovative Features Suiting Consumer Needs

    The new Sensitive variant caters to those with sensitive skin. It possesses a hypoallergenic fragrance that effectively eliminates invisible dirt and odours while being gentle on clothing. On the other hand, the Dazzling Whites variant is designed to tackle daily stains, simultaneously preserving and enhancing the brightness of white fabrics. Furthermore, both these formulations have been engineered to activate swiftly in cold water settings, even as low as 20 degrees Celsius.

    Omo’s internal consumer research has highlighted that about half of Australian consumers overlook garment care instructions. This trend underlines the need for simplified, multi-purpose laundry solutions that are compatible with short machine settings.

    Sara Shorter from Omo gives further insights, stating, “These newly introduced variants are tailored specifically to the present-day Australian laundry practices. Whether consumers are aiming for outstandingly bright whites or a gentle option for sensitive skin, these products assure fresh, revitalized clothes in a mere 15 minutes.”

    Availability and Pricing

    The fresh additions to the Wonder Wash line are available at Coles, Woolworths, and independent grocery retailers across the nation. Customers can purchase these in a 1.18L format for $21 and a 1.94L format for $32.

    Questions & Answers

    What is unique about the new Omo detergent variants?
    The Sensitive and Dazzling White variants are designed to activate quickly in cold water and are suitable for quick, 15-minute wash cycles. The Sensitive variant is tailored for individuals with sensitive skin, while Dazzling Whites is ideal for maintaining and brightening white fabrics.

    What consumer needs are these new products addressing?
    These products cater to the demands of a growing number of consumers who desire simplified, multi-purpose laundry solutions that can accommodate short machine settings, and deliver effective results within a short span.

    Where are these new detergent variants available for purchase?
    The new products are now available across Australia at Coles, Woolworths, and independent grocery retailers. They can be purchased in two sizes: 1.18L for $21 and 1.94L for $32.

  • Unilever’s Omo Introduces ‘Wonder Wash’: Revolutionary 15-minute Cold Wash Detergent

    Unilever’s Omo Introduces ‘Wonder Wash’: Revolutionary 15-minute Cold Wash Detergent

    Omo, a renowned brand from Unilever, has introduced Wonder Wash, a novel liquid detergent series specifically formulated for quick, cold wash cycles. This product is designed to provide a comprehensive clean in an exceptionally short time—just 15 minutes—even at a low temperature of 20°C.

    The innovative design of Wonder Wash makes use of a unique “Pro-S Technology”. This proprietary technology brings together cleaning agents with odour eliminators and fragrance enhancers for a superior laundry experience.

    Wonder Wash offers two distinct variants catered to different laundry needs: Speed Clean, which is perfect for day-to-day wear, and Odour Refresh, designed specifically for sports and active wear.

    Commenting on the launch, Kate Westgate, the Head of Marketing – Homecare at Unilever Australia, said, “With the introduction of Wonder Wash, we aim to provide a detergent that aligns with the swift pace of contemporary laundry routines.”

    The marketing strategy for Wonder Wash includes a national campaign featuring brand ambassador Usain Bolt. This campaign spans across television, digital platforms, social media, and outdoor channels to reach a wider audience.

    Wonder Wash is now available for purchase at a recommended retail price of $21 for a 1.18-litre bottle and $32 for a 1.94-litre bottle. Consumers can find this product at Woolworths, Coles, and independent retailers across the country.

    Questions & Answers

    What is Wonder Wash?
    Wonder Wash is a new liquid detergent range from Omo, a brand by Unilever. It is designed to provide a thorough clean in as little as 15 minutes, even at temperatures as low as 20°C.

    What are the different variants in the Wonder Wash range?
    Wonder Wash offers two distinct variants: Speed Clean for everyday wear and Odour Refresh for sports and active wear.

    Where can customers purchase Wonder Wash?
    Wonder Wash is available at Woolworths, Coles, and independent retailers nationwide.

  • Unilever Vietnam implements approaches towards net zero future

    Unilever Vietnam implements approaches towards net zero future

    Unilever has started a range of programs and initiatives for a net zero value chain by 2039, contributing to Vietnam government’s net zero carbon emissions vision by 2050.

    In 2021, Unilever published its Climate Transition Action Plan, an ambitious and transparent roadmap to help reduce its operational emissions by 100% by 2030 and reach net zero emissions across its value chain by 2039.

    First, Unilever Vietnam is replacing all fossil fuel use in the factories’ boilers with renewable energy source – biomass recycled from damaged pallets, shredded wood, etc. The company is also committed to using entirely renewable electricity at all factories and offices in Vietnam.

    Secondly, Unilever aims to halve its use of virgin plastic by 2025 to help lower the value chain emissions. Unilever Vietnam has reduced 55% virgin plastic in its packaging production, three years earlier than the global target, through absolute reduction and post-consumer recycled plastic use.

    Thirdly, the company is now replacing fossil fuel-derived chemicals with renewable or recycled carbon. In Home Care, Unilever estimates this will reduce its product’s greenhouse gas emissions by up to 20%.

    In Vietnam, Unilever implemented “Clean Future” campaign for Home Care product line early this year, aiming to develop product formulation with water efficiency and biodegradability, and utilize 100% renewable or circular feedstocks. Currently, a number of products from Omo, Comfort, Sunlight, Cif, Lifebuoy have met the criteria of product formulation driving water efficiency and biodegradability.

    Next, Unilever Vietnam is working with their partners and suppliers in the value chain to cut down the GHG emissions as more than 75% of the carbon footprint in Unilever Vietnam’s supply chain derives from input materials and outsourced activities.

    Until now, the company has eliminated CO2 emissions and carton waste in packaging transportation from Dynaplast; converted to 100% electric forklifts, contributing to a reduction of 1,999 tons of CO2 emissions at all distribution centers by the end of 2021 in comparison with 2020; and implemented the circular economy model in the waste management, turning waste into sources of energy and fertilizers to serve manufacturing activities.

    Unilever globally will be calling on countries to deliver policies that accelerate energy and food system transitions at COP27 on the horizon.

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