Retail News CRM

Tag: on

  • Swiss Sportswear Giant On Opens its Largest Flagship Store in Shenzhen, Accelerating Retail Growth in China

    Swiss Sportswear Giant On Opens its Largest Flagship Store in Shenzhen, Accelerating Retail Growth in China

    Swiss sportswear brand On has recently unveiled its grandest flagship store to date. This store is located at Shenzhen MixC World, China. This move is part of the brand’s ongoing effort to expand its retail footprint in one of its most rapidly expanding markets.

    Store Design and Features

    Spanning a generous 802 square meters over two floors, the store’s design draws inspiration from the area’s coastal and mountainous topography. The open-concept interiors are harmoniously complemented with the use of natural materials and unique installations.

    To further enhance the customer’s shopping experience, an interactive visual display is present within the store, which showcases the brand’s signature CloudTec cushioning technology and its wide range of apparel.

    At the store’s entrance, visitors are greeted by two majestic, hundred-year-old banyan trees. This area, redesigned as a park, serves as a communal space for group runs and various events.

    Rebecca Cai, GM Apac at On, expressed her hopes for the new store. “Shenzhen is a city full of youthful vigour, and we hope that the flagship store at Shenzhen MixC World will not only function as a retail space, but will also serve as a hub for the city’s running community,” she said.

    A Strategic Expansion

    The unveiling of this store is in line with On’s strategy to expand its direct-to-consumer footprint in China, which has now become its second-largest market internationally. This comes after a period of robust regional growth, with On recording a substantial 96.4 per cent year-on-year increase in net sales in Asia-Pacific in 2025.

    On’s chief commercial officer, Britt Olsen, highlighted the brand’s growth potential. “Following footwear, apparel has emerged as the second major growth engine. In China, the category displays immense potential. We will continue to expand our retail reach and further enhance the brand experience,” she stated.

    On initially entered the Chinese market in 2018 and has since extended its reach to over 30 cities, launching more than 80 stores. The company has ambitious plans to hit the 100-store mark by the end of this year.

    Questions & Answers

    What inspiration did On draw from for its flagship store at Shenzhen MixC World?
    The flagship store’s design was inspired by Shenzhen’s coastal and mountainous geography, and it combines open interiors with natural materials and installations.

    What is On’s strategy for expanding its footprint in China?
    On is focusing on growing its direct-to-consumer footprint in China, which is its second-largest market. This is following a marked increase in regional net sales.

    When did On enter the Chinese market and what are its expansion plans?
    On first entered China in 2018 and has since expanded to over 30 cities with more than 80 stores. The company aims to reach 100 locations by the end of the year.

  • Swiss Sportswear Giant On Debuts First Stores in Seoul, Amplifying Brand Presence in APAC Region

    Swiss Sportswear Giant On Debuts First Stores in Seoul, Amplifying Brand Presence in APAC Region

    Swiss activewear label, On, has established its inaugural retail outlets in Seoul, signifying the brand’s growth in the Asia-Pacific region. These outlets are conveniently located in the Hyundai Seoul department store and Lotte World Mall Jamsil, offering shoppers easy access to On’s comprehensive selection of footwear, clothing, and accessories.

    The unique aesthetic of the stores draws upon the spirit of Korean runners and the picturesque running routes of the city. From vibrant Seoul streets to rough-hewn gravel trails, the store’s design truly captures the essence of the local running community. Complementing this are the store’s modern aluminium and glass-like fixtures and counters, channelling a sleek and sporty vibe.

    On’s new retail spaces are more than just shops – they are community-centred hubs offering in-store programs and hosting community-driven events. In addition, they will be launching exclusive collaboration products with the Seoul-based ready-to-wear brand, Post Archive Faction (PAF), and the Zendaya collection.

    Rebecca Cai, On’s Asia-Pacific General Manager, expressed her excitement about the launch. She said, “Bringing the complete On experience to Seoul, our first direct-to-consumer stores in South Korea, aligns with our passion for design, innovation, and active lifestyles. The city of Seoul resonates perfectly with these values.”

    She added, “Our esteemed wholesale partners have laid a strong foundation in this market. These new flagship stores mark the next phase in our strategic, multi-channel evolution. They provide a unique environment to display our brand in its entirety, particularly our expanding apparel collection. Additionally, they serve as dynamic hubs where our community can meet, connect and find inspiration.”

    Questions & Answers

    What can customers expect from On’s new stores in Seoul?
    Customers can look forward to a full range of On’s footwear, apparel and accessories. The stores will also serve as community hubs offering in-store programs and hosting community-driven events.

    What inspired the interior design of the stores?
    The interiors of the stores draw inspiration from Korean runners and the city’s scenic running paths. The stores feature modern aluminium and glass-like fixtures and counters to channel a sleek and sporty vibe.

    What is the significance of On’s expansion into Seoul?
    This expansion marks On’s first direct-to-consumer stores in South Korea, representing a significant step in the brand’s growth in the Asia-Pacific region. It also symbolizes On’s ongoing commitment to fostering active lifestyles and community connection.

  • On Unveils Nature-inspired Flagship Store In Bangkok’s Iconsiam: A Blend Of Luxury Retail And Community Hub

    On Unveils Nature-inspired Flagship Store In Bangkok’s Iconsiam: A Blend Of Luxury Retail And Community Hub

    Swiss-based sportswear retailer, On, has proudly unveiled its new flagship store located within the luxurious confines of Bangkok’s prestigious IconSiam mall. This exciting venture was launched in collaboration with their Singaporean counterpart, Gill Capital.

    The store, an expansive area covering 826 square meters, takes its inspiration from the natural beauty of Khon Kaen’s Blue Spring. The interior is a harmonious blend of nature-inspired elements such as stone textures and fluid, curved designs, alongside state-of-the-art technological innovations.

    The centrepiece of the store is the “Magic Wall.” This interactive installation invites customers to explore a variety of footwear options, delve into the narratives behind the products, and learn about the brand’s proprietary CloudTec cushioning and Speedboard technology.

    Visitors will find the store segmented into distinct zones to cater to a wide array of activities. These dedicated sections include running, training, lifestyle, tennis and children’s wear, providing customers with an immersive journey through the full spectrum of the brand’s product offerings.

    In addition to serving as a retail destination, the new flagship store will also function as a community hub. The space will host a variety of events such as run clubs, workshops, and training sessions, fostering a sense of community among its patrons.

    Questions & Answers

    What is the inspiration behind the design of On’s new flagship store?
    The store’s design draws inspiration from Khon Kaen’s Blue Spring, merging natural stone textures and curved design with high-tech elements.

    What distinct zones can customers expect to find in the store?
    The store is segmented into zones for various activities, including running, training, lifestyle, tennis, and kids’ wear.

    What additional purpose will the new flagship store serve?
    Beyond a retail destination, the store will also function as a community hub, hosting run clubs, workshops, and training sessions.

  • Swiss performance label On launches its first Asia flagship store

    Swiss performance label On launches its first Asia flagship store

    On Asia’s first flagship store has opened in Tokyo. This is the second flagship store after New York and the largest in the world.

    Located in the famous Harajuku district, the on-flagship store has three entrances over 320 square meters that span three levels. The façade of the store features floor-to-ceiling glass windows that allow natural light to enter the space. There is a metal staircase next to the entrance that guides you to the upper floors. The interior design, which follows the futuristic atmosphere, is emphasized by modern elements such as metal, LED lights and mirrors.

    The first floor has a large selection of on-apparel and accessories, while the second floor has shoes such as sneakers on the “magic wall”. On’s regular concrete sheet has been replaced with wooden elements inspired by Japanese craftsmanship, adding warmth to the space.

    Underground is a 3D-printed rock that is a replica of what was found in the Engadin Valley, where On’s idea was born. The installation can be seen from the atrium on all floors.

    The launch of the first On flagship store in Asia is part of the brand’s strategy to expand its presence in the region.

    Founded in 2010, On’s products are now sold in over 8700 retail stores in more than 50 countries. Headquartered in Zurich, the brand has offices in the United States, Japan, Vietnam, Australia and Brazil.