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Tag: Onitsuka Tiger

  • Onitsuka Tiger Makes Paw-Print in Fragrance Industry: Unveils Debut Perfume Line with Four Signature Scents

    Onitsuka Tiger Makes Paw-Print in Fragrance Industry: Unveils Debut Perfume Line with Four Signature Scents

    Onitsuka Tiger, a well-known Japanese shoe brand, has expanded its horizons with an entrance into the realm of fragrance. Their maiden collection of eau de parfum features four unique scents, each distinctively embodying the theme of “Wearing Quiet Radiance.”

    The brand collaborated with the skilled perfumer Mark Buxton to craft this exceptional range of fragrances, each named in a simple, sequential manner: Onitsuka Tiger One, Onitsuka Tiger Two, Onitsuka Tiger Three, and Onitsuka Tiger Four.

    The Fragrance Profiles

    Each fragrance in the collection presents a carefully balanced blend of notes, creating a diverse array of sensory experiences.

    Onitsuka Tiger One is a layered concoction, starting with the freshness of green notes, mint, and citrus. This is followed by white florals and incense, culminating in a warm base of patchouli, leather, and woods.

    Onitsuka Tiger Two takes a softer approach. The opening notes of bergamot and lemon transition into a heart of geranium and incense, with the fragrance eventually settling into a cozy base of powdery musk and sandalwood.

    Onitsuka Tiger Three delivers a warm blend that is anchored by the vibrant scents of orange, angelica, and violet. The addition of sea notes and smoky woods provides a textured, earthy finish.

    Finally, Onitsuka Tiger Four introduces itself with a zesty burst of peppermint and bergamot, which is then sharpened by the unique notes of absinthe and nutmeg. This evolves into a satisfying finish of vanilla, vetiver, and woods.

    Signature Presentation

    Each fragrance is elegantly presented in the brand’s signature yellow bottles. Designed to “play with light and shadow,” these bottles showcase the distinct logo lettering of Onitsuka Tiger and reflect the brand’s aesthetic.

    The company has lauded Buxton’s creations for their audacious and bold nature, which often exudes an energy that surpasses conventional norms. They further stated that the four scents embody their cherished aesthetic of contrast, meant to evoke tranquillity that reconnects with the essence while also radiating powerful brilliance.

    Onitsuka Tiger’s perfume collection is now available across the globe.

    Questions & Answers

    What inspired Onitsuka Tiger to venture into the fragrance industry?
    The company was inspired to create a fragrance collection that embodied their aesthetic of bold contrasts and tranquillity.

    What are the key characteristics of the Onitsuka Tiger perfume range?
    The perfumes are characterized by their unique blends of notes, creating diverse sensory experiences. They are presented in the brand’s signature yellow bottles.

    Where can the Onitsuka Tiger perfume collection be purchased?
    The collection is now available for purchase globally.

  • Onitsuka Tiger Announces 2027 North American Comeback As Part Of Global Expansion Strategy

    Onitsuka Tiger Announces 2027 North American Comeback As Part Of Global Expansion Strategy

    Japanese footwear label Onitsuka Tiger has unveiled its plans to make a comeback in the North American market by 2027, signifying a critical phase in the company’s international growth strategy.

    Onitsuka Tiger, which is managed by sports apparel titan Asics, had previously closed its retail stores in the United States in 2023. In a recent announcement, a representative of Onitsuka Tiger revealed their plans of utilizing their worldwide e-commerce platform to penetrate new regions and reestablish their presence in the U.S.

    The spokesperson said, “Our initiatives are geared toward not just enlarging our business scope but also towards constructing a enduring brand value in the international marketplace, in line with Onitsuka Tiger’s principles and artistic sensitivity.”

    At present, Onitsuka Tiger operates in over 150 locations globally and has a dominant presence in Japan, Greater China, South Korea, and Europe. In a recent move to reinforce its high-end positioning, the company launched a new global flagship store in Paris on the renowned Avenue des Champs-Elysees.

    By the year 2030, the company has set its sights on setting up more than four large-scale stores, each spanning approximately 1500 square meters, in key cities around the world.

    Questions & Answers

    When is Onitsuka Tiger planning to return to the North American market?
    Onitsuka Tiger plans to re-enter the North American market by the year 2027.

    How does Onitsuka Tiger plan to expand its global presence?
    Onitsuka Tiger plans to use its global e-commerce platform to venture into new regions and reestablish its presence in markets it previously operated in, such as the U.S.

    What are the company’s expansion goals by 2030?
    By 2030, Onitsuka Tiger aims to open more than four large-format stores, each around 1500 square meters, in major global cities.

  • Onitsuka Tiger Unveils Vibrant New Flagship Store In Paris: A Milestone In Brand’s Global Expansion

    Onitsuka Tiger Unveils Vibrant New Flagship Store In Paris: A Milestone In Brand’s Global Expansion

    Onitsuka Tiger, a prominent Japanese fashion and footwear label, has recently inaugurated its latest global flagship store located in Paris. This unveiling is a major milestone in the brand’s continued international growth.

    A New Flagship Store on the Champs-Élysées

    The new two-story storefront, situated at 25 Avenue des Champs-Elysees, nestles at the base of the iconic Hotel de la Paiva. It stretches across 5500 square feet, providing ample space for the brand’s showcase.

    The store’s interior design revolves around the brand’s vibrant Yellow Concept. It brings to the forefront items from Onitsuka Tiger’s runway collections. Additionally, the store also features the brand’s Japan-manufactured Denivita denim line. Exclusive to the Parisian store is a special edition of the Mexico 6 NM sneaker, adding a unique edge to its product offerings.

    An Integrated Cafe

    In addition to its retail offerings, the flagship store also houses Cafe Onitsuka Tiger on its ground floor. This Cafe offers a blend of Japanese-inspired drinks and Parisian-style snacks, creating a harmonious fusion of the two cultures.

    Ryoji Shoda, the head of Onitsuka Tiger, expressed his excitement regarding the store’s opening. He emphasized the significance and challenge of designing a retail space that marries both the iconic Champs-Élysées streetscape and the historical building’s value to the local community.

    As a brand connecting Japan with the rest of the world, Shoda stated that their aim was to create a store and an environment that respects and embodies the spirit of the Champs-Elysees, co-existing harmoniously with the city’s rich culture.

    Expansion of Global Network

    The Paris store is a noteworthy addition to the international network of Onitsuka Tiger. The brand currently boasts 192 standalone stores worldwide. This includes 48 stores in Japan, 83 in China, 32 in South Korea, 19 in Southeast Asia, seven in Europe, and three in Australia.

    Questions & Answers

    Where is Onitsuka Tiger’s new global flagship store located?
    The new global flagship store is located at 25 Avenue des Champs-Elysees in Paris.

    What unique features does the new flagship store offer?
    The new store houses Cafe Onitsuka Tiger and offers exclusive products like the special edition of the Mexico 6 NM sneaker.

    How many Onitsuka Tiger standalone stores are there worldwide?
    Onitsuka Tiger has 192 standalone stores around the globe.

  • Onitsuka Tiger store in Singapore is biggest yet

    Onitsuka Tiger store in Singapore is biggest yet

    Onitsuka Tiger Singapore has opened its largest boutique in Ngee Ann City. As part of its efforts to become recognised as a fashion lifestyle brand beyond its sneaker business, the Japanese footwear firm’s new 165sqm store – the label’s fifth in Singapore – exclusively stocks the label’s Nippon Made collection as well as its usual retail offerings, focused on hand-made shoes following traditional Japanese methods.

    The store also sells Japanese-designed athleisure apparel and accessories in a store space fitted out with plush tiger toys.

    Onitsuka Tiger is owned by Asics.

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  • Onitsuka Tiger Delhi store opens door

    Onitsuka Tiger Delhi store opens door

    Japanese luxury sneaker brand Onitsuka Tiger has opened its third store in India, expanding its footprint to Delhi.

    The debut Onitsuka Tiger Delhi store is located in the Select Citywalk shopping centre, which hosts more than 80 luxury brands, this is Onitsuka Tiger’s third store in India. It has opened previous outlets in Mumbai and Chandigarh.

    Select Citywalk executive director and CEO Yogeshwar Sharma said Select Citywalk has always been at the forefront of retail experience keeping pace with the changing priorities in the retail landscape… “With the Onitsuka Tiger Delhi launch, Select Citywalk brings the deep-rooted heritage and craftsmanship of Japan mixed with modern flair, for the people of Delhi.”

    The Onitsuka Tiger Delhi launch was attended by popular Bollywood actor Tiger Shroff.

    Onitsuka Tiger, launched in 1949, is the original brand name of Asics, which was revived as a luxury brand spurning an independent retail network about a decade ago.

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  • Siam Piwat adds top brands under ‘One Siam’ banner

    Siam Piwat adds top brands under ‘One Siam’ banner

    Four global brands have opened stores in the One Siam precinct in downtown Bangkok, two of them the retailers’ largest concept stores in Southeast Asia.

    Siam Piwat, parent of Siam Paragon, Siam Center, and Siam Discovery, is combining the properties under the One Siam banner to entice shoppers and encourage cross-patronage.

    The new stores are:

    • Spanish brand Cos, a subsidiary of H&M, has opened its first store in Thailand, taking 546sqm on the first floor of Siam Paragon.

    • Onitsuka Tiger, a subsidiary of Asics, has opened its largest store in Southeast Asia, taking up 300sqm of the ground floor of Siam Center.

     

    • Thai bag, shoes and accessory brand Lyn has opened its first concept store in Thailand on the ground floor of Siam Center.

    • Tokyo dessert brand Croquant Chou Zakuzaku has opened its first Thai branch, on the mezzanine floor of Siam Center.

    Cos MD Marie Honda, describing Thailand as “a vibrant country,” has high expectations for the brand in its newest international market. “We hope our customers will enjoy this new location, which brings to life our commitment to functional design and quality.”

    Croquant Chou Zakuzaku is the latest brand from Bake Cheese Tart Thailand company, serving what it describes as a “wearable choux” concept. “Each choux is unique in an unconventional way and like a fashion item to enjoy any time,” the company said of the concept. The shop also sells soft-serve ice cream made from Hokkaido milk.

    The new Lyn concept store is decorated with black glass and gold metal, designed to portray its “affordable luxury” market positioning and an identity of “trendy, sexy, elegant and sophisticated”.

    Mayuree Chaipromprasith, senior executive VP to Siam Piwat says the One Siam malls are drawing steady enquiry from international brands seeking retail space because of the group’s focus on innovative lifestyle.

    “We focus on offering new concepts to develop new projects, retail businesses and a variety of cutting-edge lifestyle concepts which never existed before in Thailand, or even for their first time in the world,” she said.

    Meanwhile, the Ecotopia zone on the fourth floor of Siam Discovery has introduced some new brands for a health-conscious clients: Bija – skincare products based on rice; Greenhouse & Thlos – organic products that support communities; ZweetHerb – sugar substitute derived from natural stevia; Hyper Design Lab – home decor products designed from natural and wasted materials.

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  • Isetan The Japan Store causing stir

    Isetan The Japan Store causing stir

    Already causing a stir on social media, Isetan The Japan Store Kuala Lumpur has opened over five floors, replacing the former Isetan department store.

    Another floor featuring six restaurants is scheduled to be added in January.

    The Isetan Mitsukoshi Group’s specialty store offers 11,000 sqm space of Japanese brands and products.

    On the lower ground floor is The Market with its snacks and perishables, as well as a food court area.

    The main entrance is on the next level, which features The Museum, a blend of fashion, technology and artisanal creations. As well as designer fashion labels like Sacai and Yohji Yamamoto, there are shoes that light up with every step.

    On the first floor, The Studio has street-fashion brands like Onitsuka Tiger, anime and manga merchandise, and a section called Little Harajuku. There is also the Time Out Tokyo cafe.

    Japanese living (and stationery) is showcased in The Room on the second floor, while on the third-floor The Cube is about art and culture. It offers event spaces, pop-up classes and books.

    The venture, announced at the end of August, has the support of the government-financed Cool Japan Fund.

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