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Tag: onitsuka

  • Onitsuka Tiger Unveils Worlds Biggest Flagship Store in Tokyo, Offers Immersive Retail Experience

    Onitsuka Tiger Unveils Worlds Biggest Flagship Store in Tokyo, Offers Immersive Retail Experience

    Onitsuka Tiger, a renowned Japanese fashion label, has inaugurated its most expansive flagship store globally in Tokyo’s Shinjuku district. This notable move precedes the brand’s impending transformation into a distinct, independent subsidiary.

    The flagship outlet, sprawling over 1837 square meters and distributed across four floors, provides a comprehensive display of Onitsuka Tiger’s product collection. This includes their Heritage line, the Contemporary range that spotlights runway collections from the prestigious Milan Fashion Week, and The Onitsuka formal footwear series.

    Unique to this store is the brand’s debut in-store entertainment area, alongside proprietary merchandise and engaging retail experiences. The store’s design, masterminded by the Milan-based Studio Dini Cataldi, incorporates a ‘vertical narrative’ theme. Each floor distinctly showcases a variety of materials, hues, and aesthetics, derived from a fusion of Japanese artistry and Italian design elements. The building’s defining architectural feature is its Tiger Yellow concrete facade.

    Onitsuka Tiger aspires for their outlets to serve as destinations where visitors can delve into the brand’s ethos and history. The new flagship store epitomizes both the brand’s rich legacy and its innovative spirit. Being the largest global flagship store, it amalgamates all product categories under one roof, offering a novel brand experience to visitors worldwide.

    This grand opening is closely followed by the announcement from the parent company, Asics, of its plans to transition the Onitsuka Tiger business into a fully owned subsidiary, the OT Group, effective from January 1 of the coming year. This strategic restructuring aims to provide the fashion label with increased operational autonomy, thereby facilitating quicker decision-making and bolstering its global expansion aspirations.

    Questions & Answers

    What does the new Onitsuka Tiger flagship store in Tokyo’s Shinjuku district offer?

    The massive flagship store showcases the brand’s full range of products, including their Heritage line, the Contemporary collection featuring highlights from Milan Fashion Week, and The Onitsuka formal footwear series. The store also debuts the brand’s in-store entertainment area, exclusive merchandise, and immersive retail experiences.

    What is the concept behind the store’s design?

    Conceptualized by Milan-based Studio Dini Cataldi, the store design incorporates a ‘vertical narrative’ theme, with each floor distinctly showcasing diverse materials, colors, and aesthetics. This is inspired by a blend of Japanese craftsmanship and Italian design, culminating in its signature Tiger Yellow concrete facade.

    What is the purpose of the brand’s restructuring?

    The restructuring, announced by parent company Asics, is set to transform the Onitsuka Tiger business into a wholly-owned subsidiary named OT Group. This strategic move is intended to grant the fashion label greater operational independence, thereby enabling faster decision-making and supporting its global growth ambitions.

  • Onitsuka Tiger to Roar Solo: Asics Announces Spin-off for Enhanced Global Competitiveness

    Onitsuka Tiger to Roar Solo: Asics Announces Spin-off for Enhanced Global Competitiveness

    In a strategic move to bolster its global standing, Asics Corporation has announced plans to bifurcate its Onitsuka Tiger business into an independent, wholly owned subsidiary, effective from January 1. This segment will transition to a newly conceived entity, OT Group Corp, through a company division. While Onitsuka Tiger will be afforded greater independence, it will simultaneously remain an integral part of the Asics Group.

    Onitsuka Tiger: A Legacy of Growth and Innovation

    This decision stems from the consistent, robust growth exhibited by Onitsuka Tiger, underpinned by its upscale positioning, international proliferation, and product development exploration. As a core element of Asics’ internal organizational structure, the brand has prioritized broadening its lattice of directly operated stores while reinforcing its status as a luxury lifestyle brand.

    Asics asserts that this restructured arrangement is set to facilitate expeditious decision-making and an adaptive response to fluctuating market conditions and consumer predilections. Concurrently, it will augment the brand’s worth and competitive edge in the international fashion and lifestyle sphere.

    Onitsuka Tiger, originally established as a sports shoe brand by Kihachiro Onitsuka in 1949, was rejuvenated as a fashion label in 2002. Since its revival, it has metamorphosed into a globally recognized lifestyle brand, seamlessly marrying Japanese tradition with contemporary design elements.

    Questions & Answers

    **What is the primary reason for Asics splitting the Onitsuka Tiger business?**
    Asics is aiming to boost the brand’s global competitiveness by enabling faster decision-making, improving its response to changing market conditions and consumer trends, and enhancing its value and competitiveness.

    **How does Asics plan on maintaining its relationship with Onitsuka Tiger post-split?**
    The Onitsuka Tiger brand will operate as an independent, wholly owned subsidiary under the newly formed OT Group Corp but will continue to be a part of the Asics Group.

    **What has been the trajectory of the Onitsuka Tiger brand since its inception?**
    Onitsuka Tiger was initially a sports shoe brand founded in 1949. In 2002, it was resurrected as a fashion label and has since evolved into a global lifestyle brand that artfully blends Japanese heritage with modern design.

  • Onitsuka Tiger Makes Paw-Print in Fragrance Industry: Unveils Debut Perfume Line with Four Signature Scents

    Onitsuka Tiger Makes Paw-Print in Fragrance Industry: Unveils Debut Perfume Line with Four Signature Scents

    Onitsuka Tiger, a well-known Japanese shoe brand, has expanded its horizons with an entrance into the realm of fragrance. Their maiden collection of eau de parfum features four unique scents, each distinctively embodying the theme of “Wearing Quiet Radiance.”

    The brand collaborated with the skilled perfumer Mark Buxton to craft this exceptional range of fragrances, each named in a simple, sequential manner: Onitsuka Tiger One, Onitsuka Tiger Two, Onitsuka Tiger Three, and Onitsuka Tiger Four.

    The Fragrance Profiles

    Each fragrance in the collection presents a carefully balanced blend of notes, creating a diverse array of sensory experiences.

    Onitsuka Tiger One is a layered concoction, starting with the freshness of green notes, mint, and citrus. This is followed by white florals and incense, culminating in a warm base of patchouli, leather, and woods.

    Onitsuka Tiger Two takes a softer approach. The opening notes of bergamot and lemon transition into a heart of geranium and incense, with the fragrance eventually settling into a cozy base of powdery musk and sandalwood.

    Onitsuka Tiger Three delivers a warm blend that is anchored by the vibrant scents of orange, angelica, and violet. The addition of sea notes and smoky woods provides a textured, earthy finish.

    Finally, Onitsuka Tiger Four introduces itself with a zesty burst of peppermint and bergamot, which is then sharpened by the unique notes of absinthe and nutmeg. This evolves into a satisfying finish of vanilla, vetiver, and woods.

    Signature Presentation

    Each fragrance is elegantly presented in the brand’s signature yellow bottles. Designed to “play with light and shadow,” these bottles showcase the distinct logo lettering of Onitsuka Tiger and reflect the brand’s aesthetic.

    The company has lauded Buxton’s creations for their audacious and bold nature, which often exudes an energy that surpasses conventional norms. They further stated that the four scents embody their cherished aesthetic of contrast, meant to evoke tranquillity that reconnects with the essence while also radiating powerful brilliance.

    Onitsuka Tiger’s perfume collection is now available across the globe.

    Questions & Answers

    What inspired Onitsuka Tiger to venture into the fragrance industry?
    The company was inspired to create a fragrance collection that embodied their aesthetic of bold contrasts and tranquillity.

    What are the key characteristics of the Onitsuka Tiger perfume range?
    The perfumes are characterized by their unique blends of notes, creating diverse sensory experiences. They are presented in the brand’s signature yellow bottles.

    Where can the Onitsuka Tiger perfume collection be purchased?
    The collection is now available for purchase globally.

  • Onitsuka Tiger Announces 2027 North American Comeback As Part Of Global Expansion Strategy

    Onitsuka Tiger Announces 2027 North American Comeback As Part Of Global Expansion Strategy

    Japanese footwear label Onitsuka Tiger has unveiled its plans to make a comeback in the North American market by 2027, signifying a critical phase in the company’s international growth strategy.

    Onitsuka Tiger, which is managed by sports apparel titan Asics, had previously closed its retail stores in the United States in 2023. In a recent announcement, a representative of Onitsuka Tiger revealed their plans of utilizing their worldwide e-commerce platform to penetrate new regions and reestablish their presence in the U.S.

    The spokesperson said, “Our initiatives are geared toward not just enlarging our business scope but also towards constructing a enduring brand value in the international marketplace, in line with Onitsuka Tiger’s principles and artistic sensitivity.”

    At present, Onitsuka Tiger operates in over 150 locations globally and has a dominant presence in Japan, Greater China, South Korea, and Europe. In a recent move to reinforce its high-end positioning, the company launched a new global flagship store in Paris on the renowned Avenue des Champs-Elysees.

    By the year 2030, the company has set its sights on setting up more than four large-scale stores, each spanning approximately 1500 square meters, in key cities around the world.

    Questions & Answers

    When is Onitsuka Tiger planning to return to the North American market?
    Onitsuka Tiger plans to re-enter the North American market by the year 2027.

    How does Onitsuka Tiger plan to expand its global presence?
    Onitsuka Tiger plans to use its global e-commerce platform to venture into new regions and reestablish its presence in markets it previously operated in, such as the U.S.

    What are the company’s expansion goals by 2030?
    By 2030, Onitsuka Tiger aims to open more than four large-format stores, each around 1500 square meters, in major global cities.

  • Onitsuka Tiger Unveils Vibrant New Flagship Store In Paris: A Milestone In Brand’s Global Expansion

    Onitsuka Tiger Unveils Vibrant New Flagship Store In Paris: A Milestone In Brand’s Global Expansion

    Onitsuka Tiger, a prominent Japanese fashion and footwear label, has recently inaugurated its latest global flagship store located in Paris. This unveiling is a major milestone in the brand’s continued international growth.

    A New Flagship Store on the Champs-Élysées

    The new two-story storefront, situated at 25 Avenue des Champs-Elysees, nestles at the base of the iconic Hotel de la Paiva. It stretches across 5500 square feet, providing ample space for the brand’s showcase.

    The store’s interior design revolves around the brand’s vibrant Yellow Concept. It brings to the forefront items from Onitsuka Tiger’s runway collections. Additionally, the store also features the brand’s Japan-manufactured Denivita denim line. Exclusive to the Parisian store is a special edition of the Mexico 6 NM sneaker, adding a unique edge to its product offerings.

    An Integrated Cafe

    In addition to its retail offerings, the flagship store also houses Cafe Onitsuka Tiger on its ground floor. This Cafe offers a blend of Japanese-inspired drinks and Parisian-style snacks, creating a harmonious fusion of the two cultures.

    Ryoji Shoda, the head of Onitsuka Tiger, expressed his excitement regarding the store’s opening. He emphasized the significance and challenge of designing a retail space that marries both the iconic Champs-Élysées streetscape and the historical building’s value to the local community.

    As a brand connecting Japan with the rest of the world, Shoda stated that their aim was to create a store and an environment that respects and embodies the spirit of the Champs-Elysees, co-existing harmoniously with the city’s rich culture.

    Expansion of Global Network

    The Paris store is a noteworthy addition to the international network of Onitsuka Tiger. The brand currently boasts 192 standalone stores worldwide. This includes 48 stores in Japan, 83 in China, 32 in South Korea, 19 in Southeast Asia, seven in Europe, and three in Australia.

    Questions & Answers

    Where is Onitsuka Tiger’s new global flagship store located?
    The new global flagship store is located at 25 Avenue des Champs-Elysees in Paris.

    What unique features does the new flagship store offer?
    The new store houses Cafe Onitsuka Tiger and offers exclusive products like the special edition of the Mexico 6 NM sneaker.

    How many Onitsuka Tiger standalone stores are there worldwide?
    Onitsuka Tiger has 192 standalone stores around the globe.