Retail News CRM

Tag: Online Revolution

  • Lazada’s 12.12 sale nets $40.5 million

    Lazada’s 12.12 sale nets $40.5 million

    Lazada Group’s Online Revolution, also known as 12.12, has again proven to be the biggest online shopping event in Southeast Asia, ringing up US$40.5 million in sales.

    About 60 per cent of the gross merchandise value (GMV) of the December 12 event came from mobile, with shoppers spending an average of 12 minutes on Lazada apps browsing deals from international and local brands and sellers.

    With the theme “Brands for All”, the 12.12 event featured more than 500,000 offers and flash sales from more than 1000 brands and 55,000 sellers. Best-sellers included shower gels and mascaras, tote bags and bracelets, vacuum cleaners and tableware, and virtual-reality headsets and speakers.

    Lazada Group CEO Maximilian Bittner says the sale has become highly anticipated among more consumers in Southeast Asia, who are no longer just from large cities, but also from small cities and rural areas.

    “This year, the difference was consumers clearly shopping for everyday products such diapers and groceries, as well as higher-value items from trusted brands.”

    Lazada has a presence in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam.

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  • FMCG, fashion spur Lazada Indonesia growth

    FMCG, fashion spur Lazada Indonesia growth

    eCommerce group Lazada Indonesia says its current volume growth has accelerated to more than 150 per cent than at the same time last year.

    Key contributing categories are FMCG and fashion, which are both growing more than three times as much as last year. Also, about 80 per cent of the orders are via mobile devices.

    “Our rapidly growing orders in categories such as FMCG and fashion, being shipped all across the country, further demonstrates that Lazada has truly become the one-stop shopping destination of choice,” says Lazada Indonesia co-CEO Florian Holm.

    This success is also helping SMEs, which can now sell on Lazada free of commission – an initiative that will ultimately also benefit consumers through more competitive pricing, says Lazada. The initiative has helped SMEs achieve up to 10 times growth in sales since the beginning of the year.

    Brands are also benefiting from the growth through partnerships with Lazada Indonesia to offer exclusive products.

    In a recent Lazada collaboration with L’Oreal Paris, the My Superstar Look campaign – endorsed by celebrities Maudy Ayunda and Dian Sastrowardoyo – resulted in a 10-times increase in sales as well as engaging thousands of new customers for the cosmetics giant.

    Levi’s is now working with Lazada to create an onsite experience including product story videos, and fit and size guides to help consumers find the right jeans. This season the companies will run joint marketing campaigns for the Levi’s 511 Slim Fit Jean for men and Levi’s 711 Asia Skinny Jean for women.

    Free shipping

    Meanwhile, Lazada Indonesia has launched a free shipping service, enabled by its last-mile logistics arm and network of reliable delivery partners. The company has also extended its cash-on-delivery option to more products.

    Lazada Indonesia’s strong growth comes on the back of Alibaba Group’s investment, announced in April. To reduce lead-time to the consumer, Lazada has started using Cainiao, a logistics network 47 per cent owned by Alibaba which allows parcels to be picked up from Lazada merchants in China. Lazada has also entered into a partnership with Alibaba subsidiary UCWeb to drive more traffic to the platform.

    For the fourth quarter, Lazada Indonesia is planning more initiatives and preparing for the Online Revolution, an online event involving sellers and consumers. From November 11 to December 12, Indonesian consumers will be offered flash sales, special promotions, attractive deals and engaging activities.

    “Since we created the Online Revolution in 2012 to introduce consumers to online shopping, it has sparked a shopping frenzy that breaks records year after year. No other eCommerce player in Southeast Asia can claim a similar achievement,” says Holm.

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  • Lazada promises ‘biggest ever’ online sale

    Lazada promises ‘biggest ever’ online sale

    eCommerce giant Lazada plans a month-long mega sale in six Southeast Asian countries under its now annual promotion ‘Online Revolution’.

    Lazada, part of Germany’s Rocket Internet group, says more than 10 million products will be offered to 550 million consumers in six countries, in partnership with a raft of international and local brands.

    The Online Revolution will launch in full scale in Singapore, Indonesia, Malaysia, the Philippines,Thailand and Vietnam on November 11 and culminate in a three-day finale ending on December 12.

    Brands and merchants in Southeast Asia and other international markets such as China, Hong Kong, the US and the UK will join the sale to offer goods across 13 categories. These categories include new additions such as groceries, liquor and automotive in some markets as well as current favorites such as electronics, home & living, health & beauty, fashion, kids & toys, and travel. Brands that have signed up include Microsoft, Xiaomi, Philips, Tefal, Pierre Balmain, Desigual, Spektre Sunglasses, Date Sneakers and Gas Jeans.

    “We are going to bring the most exciting selling month of 2015 to Southeast Asia. With flash sales, best deals, exclusive promotions and app-only incentives, Online Revolution will give plenty of reasons for consumers to tune in and stay engaged,” said Maximilian Bittner, CEO of Lazada Group.

    “It is a unique opportunity for brands and merchants to reach a large audience and accelerate their growth. We are thrilled to have the strong endorsement from thousands of partners – from sellers and service partners, to banks, and telecoms companies. And, we welcome more to join us in spreading the benefits of online shopping to consumers through Online Revolution,”  said Bittner.

    During the month-long Online Revolution campaign, Lazada will feature weekly product category highlights, a curated brands’ showcase and exclusive promotions with partner banks, on top of daily deals. Beyond online, it will run a TV advertising campaign to keep the Online Revolution branding on top of consumers’ minds.

    To help sellers maximise revenue, Lazada says it has been introducing new and improved services. Its ‘Fulfillment by Lazada’ (FBL) is a network of fulfillment centers, hubs, delivery fleet and service specialists that takes care of the fulfillment of a customer’s order through to delivery, efficiently. This lowers cost for the sellers and allows them to focus on marketing and boosting their business. Lazada, recently, also rolled out a Seller Center Android app. The app comes with enhanced search, notifications and language support, on top of all the Seller Center features to help marketplace sellers manage their business on-the-go.

    Small and medium business owners will also receive support through training, such as in stock planning and packaging capacity, to prepare them for a smooth operation with the expected spike in orders. Last year, sales from Lazada’s Online Revolution on December 12 alone hit more than 10 times that of a normal day.

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