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Tag: online transactions

  • Criteo notes eCommerce spike

    Criteo notes eCommerce spike

    In the two weeks leading up to the Chinese New Year, eCommerce sales in Asia grew by 40 per cent with 25 per cent more consumers shopping online.

    Three in 10 transactions were completed on a mobile device, according to performance marketing technology company Criteo in Hong Kong. Its findings are based on an analysis of 174 million online transactions in Hong Kong, Malaysia, Singapore, Taiwan and Vietnam.

    “Because of the traditional practice of wearing new clothes to symbolise a new beginning, consumers are doing a tremendous amount of online shopping two weeks before Chinese New Year,” says Criteo South-east Asia/Hong Kong/India/Taiwan MD Yuko Saito. “Based on 2015 data, sales on mobile devices in particular have hit record numbers.”

    In its eCommerce Industry Outlook 2016, Criteo cites three trends impacting Asian shoppers during the Chinese New Year season…

    Smartphone shopping will keep gaining ground: Smartphones are the first point of internet access or brand interaction for many consumers. In South-east Asia, Hong Kong, India and Taiwan, on aggregate, more than 45 per cent of online transactions are happening on mobile devices, compared to 29 per cent in the second quarter of last year. Indonesia was the highest at 56 per cent, followed by Singapore at 45 per cent.

    Retailers will see a high web influence on their in-store sales: Most consumers are researching online before or while visiting a store. According to Google, 80 per cent of 10 shoppers use a smartphone inside the store to help them with product research and price comparisons. Criteo says retailers can acquire a better view of customer behaviour by connecting with them via branded apps or beacon technology, before matching each customer’s email ID with loyalty programs at in-store POS terminals.

    Instant delivery services will become common: Order fulfilment will be a big focus for retailers this year, with many offering delivery options to match Amazon’s Prime Now service. Both online and “click-and-brick” retailers will be trying this strategy through specialised third-party eCommerce logistics providers. Faster delivery at lower charges will also drive growth of cross-border shopping.

    “During special occasions like Chinese New Year, we observe instances of intensive, last-minute shopping, where consumers take less time to consider a purchase and require products to be delivered on short notice for personal use or gift-giving,” says Saito. “Taking a three pronged approach – engaging consumers on the mobile web or on mobile apps, leveraging consumers’ web-browsing data to deliver personalised in-store and mobile shopping experiences, and investing in instant delivery services will be crucial to increasing sales conversions.”

  • Smartphones outpace tablets in Asian eCommerce

    Smartphones outpace tablets in Asian eCommerce

    For the first time, 34 per cent of browser-based online transactions globally are now made on a mobile device, compared to slightly more than 30 per cent last quarter.

    And smartphones are starting to outpace tablets.

    These were key findings of the fourth quarter edition of the Mobile Payments Index by Global payments technology company Adyen, which tracks mobile payment data from browser-based transactions across its client base and monitors Asian eCommerce shopping patterns.

    It also found that many consumers in Asia are increasingly using mobile devices to shop online. This is being driven particularly by such major payments methods as Alipay, JCB and UnionPay. JCB had the highest share (54 per cent) of mobile payments on the Adjen platform, up from 47 per cent the previous quarter. Alipay increased to 44 per cent (up from 35 per cent) while UnionPay reached 31 per cent (from 23 per cent).

    “The checkout stage of the shopper journey is not the end, but the beginning of an on-going relationship with the consumer,” says Adyen Asia Pacific president Warren Hayashi. “Merchants with a frictionless mobile checkout experience are driving repeat traffic, especially in Asia.”

    For the first time, the index shows that smartphones have overtaken tablets as the preferred device for online shopping – 17.5 per cent on smartphone against 16 per cent on tablet, compared to 14 per cent and 17 per cent respectively the previous quarter.

    When it comes to mobile payments globally, the trend to use smartphones rather than tablets continues for the 10th consecutive quarter. Last quarter this share was up 2 per cent to 68 per cent on smartphone versus 32 per cent on tablet.

    Smartphone use far outweighed tablet in Asia, with 29.5 per cent of online payments on a smartphone compared to 4.5 per cent on a tablet.

    In terms of average transaction value, iPad led the way for the first time at $107, edging out not just smartphones but also desktop/laptop, the traditional leader (at $106). Following were Android tablets at $86, iPhone at $83 then Android smartphones at $73.

    Adyen has been tracking the evolution of mobile payments since June 2013. The index is based on its global browser-based mobile payment transaction data. It does not track in-app mobile payments. With its headquarters in Amsterdam and San Francisco, Adyen serves more than 4500 businesses, customers including Airbnb, Booking.com, Crocs, Dropbox, Facebook, KLM, Mango, Netflix, Spotify and Yelp.

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