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Tag: Ooyala

  • Ooyala launches applications for collaborative asset management

    Ooyala launches applications for collaborative asset management

    Ooyala has launched new versions of its MAM (media asset management) application and Reviewer application for its media logistics platform, Ooyala Flex.

    The new solutions make it easier for broadcasters, publishers and media companies to manage, review and approve video assets while automating steps in the workflow and capturing the associated data in the management phase of video production.

    Both applications are highly configurable, taking advantage of the workflow capabilities of Ooyala Flex. With a modular approach, the applications can be used separately or together.

    When deployed together, customers benefit from enhanced collaboration and efficiencies not found in traditional offerings on the market, allowing creative teams to focus only on the tasks that add value and creativity to productions.

    The HTML-5 based MAM application can be tailored to match each customer’s unique production workflow. Non-technical users are able to easily upload and organize video and image assets, search for and update metadata, perform rough-cut edits and review assets with internal teammates.

    The Reviewer application for Ooyala Flex lets individuals that are either inside or outside of the organization securely review, approve and submit time-coded comments on selected content from anywhere in the world, anytime－including real-time collaboration and annotation for images.

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  • Vudu picks Ooyala for new free streaming servic

    Vudu picks Ooyala for new free streaming servic

    Ooyala now powers the new advertising (AVOD) service, Vudu Movies on Us, from Vudu, Walmart’s subscription-free, premium video streaming service.

    Advertisers are now able to access Vudu’s millions of customers, reaching millions of streams every month across thousands of titles on connected devices.

    Ooyala is the exclusive technology provider for Vudu’s entire free-ad-supported service and is also representing the advertising inventory, helping them expand the business beyond the current leading transactional-based (TVOD) service.

    Vudu uses Ooyala Pulse, Ooyala’s holistic advertising platform, to manage every campaign running across its ad-supported service in real-time. With forecasting capabilities that come out-of-the-box with Ooyala Pulse, Vudu can see if campaigns are on track to reach their goals and impression commitments. If not, Vudu is able to adjust and optimize campaigns on the fly to ensure all campaigns are successful.

    Also, Ooyala is powering all video for Toca TV, the first video streaming service from Toca Boca.

    With Ooyala, Toca Boca now delivers its extensive video library of original and curated content to its global audience as the company moves into a new category of kids’ entertainment.

    To maximize viewership and return on every asset, they chose Ooyala as its technology partner to deliver personalized recommendations so its audience engages longer and gets the most value out of every video, everytime.

    Using Ooyala Discovery, Ooyala’s content recommendation technology, videos are served based on contextual factors such as like-viewing patterns on similar devices and geographical locations.

  • Ooyala unveils turnkey OTT solution

    Ooyala unveils turnkey OTT solution

    Telstra unit Ooyala has introduced Ooyala AppStudio, its new turnkey over-the-top (OTT) solution for video providers to cost-effectively build and deploy comprehensive OTT app- and web-based video entertainment experiences.

    According to a report by DTVR, OTT services are booming globally as consumers flock to connected devices for content; creating a market opportunity of nearly $65 billion over the next five years.

    Using Ooyala AppStudio, broadcasters, publishers and media companies can quickly launch, manage and monetize new OTT offerings.

    The new turnkey solution promises to mitigate the expensive custom development and integration costs typically associated with OTT market entry.

    An out-of-the-box solution, it promises to ensure customers can deploy premium OTT experiences on time and on budget, with a simple, easy-to-use interface.

    As such, it does not require highly technical staff to build or manage services. Content providers can automate the build of OTT apps directly within the Ooyala AppStudio console for any device, supporting apps for Apple TV, Roku, Amazon Fire TV, and Chromecast as well as on iOS, Android and the web. No engineering is required, drastically reducing time-to-market as well as development and personnel-associated costs.

    Ooyala will demonstrate Ooyala AppStudio at the 2016 International Broadcasting Convention (IBC) in Amsterdam, September 8 through September 13.

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  • Ooyala launches server-side ad insertion

    Ooyala launches server-side ad insertion

    Ooyala now offers live server-side ad insertion (SSAI) for broadcasters and media companies distributing live, ad-supported video.

    A part of Ooyala Live and its ad-serving platform, Ooyala Pulse, the technology provides smooth transitions between ads and content during live feeds for seamless, TV-like playback.

    SSAI helps circumvent ad blockers so customers can reclaim lost revenue. Unique to Ooyala’s SSAI technology is its focus and method to deliver hyper-personalized ad experiences to live-streaming audiences.

    Ooyala’s SSAI technology allows publishers and advertisers to merge programming and personalized advertisements together into a single video stream. As a result, the video content and advertising play continuously, eliminating any buffer time or latency between the content and ads.

    There is also no distinction between where the content ends and the ads begin, therefore it prevents video advertising from being blocked.

    Ooyala’s live SSAI technology personalizes every ad, for every user, on any device — every time, regardless if the user is watching live or catching up in DVR mode. The most relevant ad is delivered based upon the individual’s watching environment.

    Ooyala Live gives broadcasters and media companies full control over their live stream and ad experience. Customers can set their ad-monetized stream to autodetect ad markers, dictating when the stream needs to cut to an ad break and back again, or manually manage the process due to unforeseen events such as a power outages, a delay of game or injuries, which require more frequent ad breaks to fill air time.

  • Voot picks Ooyala to deliver ads

    Voot picks Ooyala to deliver ads

    Ooyala is now the ad delivery provider for Voot, a new over-the-top (OTT) service from Viacom18, a joint venture between Viacom and the Network18 Group.

    The company is using Ooyala Pulse to manage and deliver video ad campaigns across its new mobile app and desktop experience.

    By moving its entire video library, including content from COLORS, MTV and Nickelodeon, to its new OTT service, Viacom18 now has a unified digital destination for the 100-million-plus viewers currently on its traditional channels.

    Voot is now the exclusive online destination for the network’s content, with a more personalized and engaging experience. It will also have the largest library of premium kids content in India along with a wide range of original series and films that Voot will create.

    With Ooyala Pulse, Viacom18 has a single platform to sell, manage and deliver ad campaigns across its entire inventory.

    Voot can use Ooyala Pulse to tailor ad campaigns with granular functionality, supporting all industry-standard ad formats as well as ad placements. With forecasting analytics pre-built into Ooyala Pulse, the customer can see in real-time the current status of all ad campaigns, adjusting details as needed to ensure goals are met.

    “As OTT offerings gain traction in India, it’s vital that content providers keep personalization in mind, tailoring services to their viewers, while maintaining a clear monetization strategy,” said Keith Budge, Ooyala VP and general manager of Asia Pacific.

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