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Tag: optimization

  • AI-Driven Network Optimization Boosts Indosat Data Traffic, Fuelling Digital Surge across Indonesia

    AI-Driven Network Optimization Boosts Indosat Data Traffic, Fuelling Digital Surge across Indonesia

    Indosat Ooredoo Hutchison (Indosat) saw a significant increase in data traffic throughout 2025, propelled by a rise in digital consumption across Indonesia. From December 21, 2025, to January 1, 2026, national data traffic grew by approximately 15% compared to regular days and by over 20% in comparison to the same period the previous year. This increase showcases the growing scale of digital activities across various regions. With a robust network across thousands of strategic locations and constantly improving infrastructure, Indosat ensured uninterrupted service even during the high-traffic holiday period.

    Optimizing Network Through Digital Intelligence Operations Center (DIOC)

    Indosat’s efforts were enhanced by network optimization through the Digital Intelligence Operations Center (DIOC), an artificial intelligence-based operations center that allows real-time network performance monitoring. The surge in data usage emphasizes Indosat’s dedication to improving customer experience by extending network coverage and enhancing quality, particularly for seamless video streaming and gaming in remote areas and key tourist destinations. This technology allows for adaptive capacity adjustments in areas experiencing traffic growth, ensuring customers have a reliable and high-quality digital experience across Indonesia.

    Desmond Cheung, Director and Chief Technology Officer at Indosat Ooredoo Hutchison, said that data traffic growth is not merely a technical indicator, but a tangible reflection of Indonesia’s digital economic progress. Usage surges are not restricted to major cities, but are also occurring in tourist destinations and emerging economic centers. This demonstrates the expanding impact of Indosat, and with AI-powered technology at DIOC, technical teams can more swiftly respond to potential disruptions, ensuring consistent connectivity for all customers.

    Preparing for the Digital Surge

    In anticipation of the surge in digital activity, Indosat increased network capacity at strategic locations, especially in regions with the highest traffic growth. This period also saw an increased popularity of digital services, with apps like TikTok, WhatsApp, Instagram, Facebook, and YouTube recording the highest usage growth. These efforts are supported by over 208,000 4G BTS and 1,404 5G BTS deployed nationwide, leading to an expanded service coverage for customers across Indonesia.

    Continuing Connectivity Recovery in Disaster-Affected Areas

    Connectivity remains critical for supporting community activities during post-disaster recovery. Indosat is expediting the restoration of telecommunications network services in areas affected by recent disasters. The company’s recovery effort reflects its commitment to supporting communities, ensuring connectivity remains a vital element for coordination, access to information, and daily activities.

    Indosat has also increased the number of technical personnel deployed across affected areas. Working closely with the Ministry of Communications and Digital Affairs, the Indonesian National Board for Disaster Management, and local governments, Indosat is ensuring priority fuel supplies and access to areas previously isolated due to infrastructure damage. Standby teams have been deployed at strategic locations for maximum service quality maintenance.

    Questions & Answers

    What led to the surge in Indosat’s data traffic in 2025?
    The rapid increase in digital consumption across Indonesia throughout 2025 led to a surge in Indosat’s data traffic.

    How is Indosat responding to the growth in data usage?
    Indosat is responding to the growth in data usage by optimizing its network through the AI-based Digital Intelligence Operations Center (DIOC), expanding network coverage, and enhancing service quality.

    What steps is Indosat taking to restore connectivity in disaster-stricken areas?
    Indosat is expediting the restoration of telecommunications network services, deploying more technical personnel, securing priority fuel supplies, and maintaining standby teams at strategic locations.

  • Pattern Releases Powerful New Functionality to Optimise Marketplace Traffic, Drive Sales for Australian Brands

    Pattern Releases Powerful New Functionality to Optimise Marketplace Traffic, Drive Sales for Australian Brands

    Global ecommerce and marketplace accelerator Pattern, has today announced the release of new functionality in its ecommerce acceleration platform in Australia, to help brands organically rank their products in the top positions on leading marketplaces like Amazon, dramatically reducing their reliance on advertising spend.

    Integrated within Pattern’s ecommerce tech suite, Destiny evaluates competition, pinpoints winning keywords, and harnesses AI-driven advertising to divert traffic directly to a brand’s product listings. Brands gain an edge in the digital retail landscape, ensuring their advertising dollars are always invested in growth.

    Dan Richardson, Director of Sales, JPAC for Pattern, commented, “The ecommerce landscape is like a vast digital shelf. Every brand aspires to be at the forefront, especially in the ‘top three listings’ where 60% of all clicks occur and buyer traffic can be concentrated. Destiny is our innovative approach to help brands secure that prime position and drive sales in a crowded and highly competitive online retail environment.”

    Destiny’s power lies in its data-centric approach. The platform has accumulated over 200 trillion data points, taking upwards of 3 million keywords from Amazon. This rich dataset translates into precise predictions about brand performances, solidifying brands’ organic visibility strategies while simultaneously decreasing their dependence on advertising. Intricate algorithms assign ‘winnability scores’ to keywords, ensuring brands know precisely how to position themselves for organic success.

    “In challenging economic times when brands face a higher barrier to sale due to cost-of-living pressures, pumping excessive amounts of advertising dollars into ecommerce and marketplace activity is not sustainable,” explains Richardson. “Destiny allows brands to reduce their reliance on advertising, while still achieving organic visibility. At Pattern, our goal is to help brands use advertising to eventually reduce their dependence on it. It’s all about achieving a balance for sustained success and ensuring that your promotional expenditure actually works for you.”

    Australian brands have an enormous opportunity for growing sales through marketplaces with Pattern’s ‘Marketplace Consumer Trends Report – 2023, revealing that 92% of consumers planned to shop on marketplaces like eBay and Catch in the year ahead and 84% of people expected to spend more or the same on Amazon.

    To help brands standout in a marketplace environment and attract buyer attention, Destiny evaluates over 26 million unique products to create a bespoke competitive landscape. It prioritises sustained organic visibility over sheer spending, intelligently reallocating budgets to guarantee top rankings and drive long-term ecommerce success.

    “Destiny is all about smart targeting. It shifts bids, tests keywords, and intelligently drives traffic, ensuring brands receive the highest possible return on their investment. We’ve witnessed its potential, with some brands experiencing unprecedented ecommerce growth. Now, we’re excited to bring this innovation to Australia.”

    About Pattern Inc

    Pattern is the category leader in global ecommerce and marketplace acceleration. Since 2013, Pattern has profitably grown to more than 1,400 employees operating from 24 global locations – including Melbourne, Sydney and the Gold Coast – to help leading brands achieve accelerated growth on D2C websites and global ecommerce marketplaces. As well as being one of the largest Amazon sellers in the world, we are also present on Tmall, JD.com, eBay and other ecommerce marketplaces. We act as the authorised Amazon seller to more than 200 brands globally, buying their stock to sell on the marketplace and taking care of every aspect of their Amazon presence. For more information, visit https://au.pattern.com/

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