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  • Luckin Coffee Celebrates 30,000th Store Milestone with Launch of Innovative ‘Origin Flagship’ Format in Shenzhen

    Luckin Coffee Celebrates 30,000th Store Milestone with Launch of Innovative ‘Origin Flagship’ Format in Shenzhen

    Luckin Coffee, the global coffee enterprise, recently celebrated the grand opening of its 30,000th outlet. This notable event was marked by the introduction of a new ‘Origin Flagship’ store in Shenzhen.

    New Store Format

    This two-level outlet, significantly larger than Luckin’s traditional pickup-centric small stores, covers an expansive area of about 420 square meters. It carries a special ‘Origin Lab’ menu, presenting customers with a unique selection of single-origin coffees and pour-over options. Coffee aficionados can look forward to tasting beans originating from various regions, including Yunnan, Ethiopia, and Mandheling.

    Store Features

    The new store is equipped with state-of-the-art semi-automatic coffee machines. In addition, it features an exclusive ‘Master Space’, specifically designed to host coffee-related events and facilitate customer interaction.

    In keeping with its commitment to sustainability, Luckin Coffee developed the new store in accordance with Leed Platinum and Zero Carbon Space standards.

    Global Coffee Journey

    Li Hui, Chairman of Luckin Coffee, expressed his company’s dedication to delivering the authentic taste of premium coffee from various renowned regions, including Indonesia, Brazil and Colombia, to every customer. He emphasized that the experience of enjoying a cup of Luckin Coffee is not just about the taste; it’s the beginning of a journey through global coffee flavors. This perspective signifies a critical advancement of Luckin’s corporate vision and mission.

    Currently, the coffee giant operates over 30,000 stores in more than 300 cities in China. It has also successfully expanded its footprint to international markets like Singapore, Malaysia, and the US.

    Questions & Answers

    What is unique about Luckin Coffee’s 30,000th store?
    The 30,000th Luckin Coffee store, located in Shenzhen, introduces a new ‘Origin Flagship’ format. It is a two-story outlet covering 420 square meters, significantly larger than the traditional small, pickup-focused outlets. The store features an ‘Origin Lab’ menu with single-origin coffees and pour-over options.

    What is the ‘Origin Lab’ in the new Luckin Coffee store?
    The ‘Origin Lab’ is a special menu featured in the new store that offers single-origin coffees and pour-over options. Customers can taste beans from various regions, including Yunnan, Ethiopia, and Mandheling.

    Where else does Luckin Coffee operate?
    Luckin Coffee operates more than 30,000 stores in over 300 cities in China and has expanded internationally into markets such as Singapore, Malaysia, and the US.

  • City begins programme to trace vegetable origins

    City begins programme to trace vegetable origins

    Consumers in HCM City can now use a smartphone app to trace the origin of vegetables sold at Co.opmart, Lotte Mart, Big C and AEON supermarkets under a programme run by the city Department of Agriculture and Rural Development and the Digital Agriculture Association.

    Huỳnh Thị Kim Cúc, the department’s deputy director, said customers could use Zalo on Android or QR code scanning apps to scan the labels on the packages.

    The information they contain includes where and when the vegetables are grown, packaged and distributed and the types of pesticides and fertilisers used, she said.

    The initiative followed growing concerns about food safety, she said.

    The department and the association has surveyed and collected data on vegetable farming models since May last year.

    Now only two co-operatives – Phước An Co-operative in Bình Chánh District and Phú Lộc Co-operative in Củ Chi District – are part of the programme, and they are supplying 18 items, including cabbage, cucurbit, cucumber, bitter melon, broccoli, sweet potato buds, water spinach, and amaranth.

    The programme would be piloted at select supermarkets and VietGap-certificated vegetable co-operatives until March before being expanded to all VietGap-certified co-operatives and more retailers, Cúc said.

    She said her department and other relevant agencies would closely monitor vegetable quality, carrying out surprise tests and quick tests.

    Nguyễn Phước Trung, the department’s director, said a million tonnes of vegetables are consumed in the city every year, with 24 per cent supplied by farms in the city around and the rest by those in other provinces.

    The department said the city was paying more and more attention to the safety of vegetables, resulting in plant protection drug residues decreasing year after year.

    In fact, last year authorities did not detect any plant protection drug residues exceeding permissible levels in key growing areas, down from 1 per cent in 2015, it said.

    Last month, the city launched a programme to enable consumers to trace pork origins at nearly 350 modern outlets by downloading the QR Code decoding application from www.te-food.com to their devices.

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