Tag: OUE

  • OUE buys Indonesia’s Maxx coffee chain

    OUE buys Indonesia’s Maxx coffee chain

    Singapore investment firm OUE has acquired a majority stake in the parent of Indonesia’s Maxx coffee chain, which also operates in Singapore.

    According to the agreement, OUE’s wholly-owned subsidiary Oddish Ventures will buy an 88.43-per-cent stake, worth US$23.1 million from two companies – Inti Anugerah Pratama and Ciptadana Capital – which own 45.64 percent and 42.79 percent of the Maxx Coffee Prima’s issued shares respectively.

    OUE reported that the acquisition was valued based on various factors, including the high barrier of entry into the Indonesia food-and-beverage market, the opportunity for additional revenue stream through franchising, and Maxx Coffee’s access to prime retail locations in Indonesia.

    With the acquisition, OUE hopes to scale up and optimize its existing food-and-beverage portfolio, the company said in a statement.

    Founded in 2015, Maxx Coffee has more than 75 outlets in Indonesia and Singapore.

  • OUE Limited takes new approach to retail

    OUE Limited takes new approach to retail

    Singapore’s Downtown Gallery has introduced three retail concepts that prioritise shopper experiences, pioneered by retail property developer OUE Limited.

    OUE Social Kitchen offers Singapore’s first communal cooking kitchen in a retail space; OUE Re:Store is an automated deli service that serves heritage food using an efficient order and pick-up system; and OUE Beauty Bar features a beauty dispensing machine.

    OUE Social Kitchen has more than 10 kitchen spaces styled by appliance brand Smeg. Users have access to an in-house chef and helpers, with cooking tips being provided on request.  Communal dining is encouraged, so the dining area can be used free for hosted meals or to interact with other users. Customers can book a space using the OUE Downtown Gallery’s smartphone app.

    OUE Re:Store allows customers to use the app to place a food order along with a preferred pick-up time. This enables CBD diners to skip lunch-hour queues. The menu was designed by chefs KF Seetoh, Malcolm Lee, Sau del Rosario and William Wongso, and offers Filipino, Indonesian, Peranakan and Singaporean dishes. Free of preservatives, the meals are packed in a four-section bento box.

    Opening this month, OUE Beauty Bar uses interactive technology and features four beauty vending machines along with a standalone virtual assistant display. Each vending machine has a touchscreen display enabling shoppers to browse, explore and choose from more than 140 skin and makeup staples. These self-service kiosks offer skincare and cosmetics from global brands including Clarins, Nars and Shiseido. Product information, videos and samples are also available.

    “We have created a version of what we imagine retail experiences will look like in future,” says OUE senior VP for retail, marketing and leasing Patrina Tan. “We will continue to invest in creating new connection points and culling real-time feedback so we can introduce better customer experiences.”