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  • Italian Fashion Powerhouse OVS To Open First Store In India Amid Global Expansion

    Italian Fashion Powerhouse OVS To Open First Store In India Amid Global Expansion

    Italian fashion retail giant, OVS, is preparing to penetrate the Indian market. The company is set to open its first store at Pacific Mall, Tagore Garden, New Delhi, next month. This move is part of the company’s larger global expansion strategy. OVS, which reported sales of €1.63 billion in 2024 and operates over 2200 stores globally, sees the Indian market as a significant growth opportunity.

    Targeting India’s Dynamic Fashion Market

    India is known for its dynamic fashion landscape, fueled by a young population with an increasing appetite for international styles. Sundeep Chugh, MD at OVS India, shared his enthusiasm about introducing OVS’s unique blend of Italian design, quality, and affordability to Indian consumers.

    Store Features and Collection Highlights

    The New Delhi OVS store will showcase the brand’s latest retail concept. Additionally, it will offer a diverse product range, from everyday essentials to premium lines. The company’s creative director, Massimo Piombo, designs collections with the goal of inspiring and encouraging customers to embrace their creativity. The essence of Italian style – a blend of art, travel, and culture – is embodied in all OVS collections. With India’s vibrant and style-conscious market, the brand anticipates a significant response to their offerings.

    Global Footprint Expansion

    OVS already serves more than 6 million customers worldwide. The company views its entry into India as a critical turning point in its growth strategy. OVS plans to bring its ‘Love People, Not Labels’ philosophy to global markets, adding another dimension to its international expansion.

    Questions & Answers

    What is the significance of OVS’s entry into the Indian market?
    The entry into the Indian market is a part of OVS’s broader international expansion strategy. It provides the company access to one of the world’s most dynamic fashion markets, characterized by a young demographic with a growing preference for global styles.

    What can customers expect from the first OVS store in New Delhi?
    Customers visiting the New Delhi store can expect to see the brand’s latest retail concept and a diverse product range, from everyday essentials to premium lines.

    What is OVS’s growth strategy?
    OVS’s growth strategy includes expanding its global footprint and bringing its ‘Love People, Not Labels’ philosophy to international markets. This involves catering to diverse customer preferences and promoting inclusivity in fashion.

  • Italy’s OVS launches in Cambodia

    Italy’s OVS launches in Cambodia

    The Italian-Cambodian Business Association (ICBA) is pleased to officially announce the launch of a new initiative called “Italy in Cambodia”– Everything Authentically Italian in Cambodia”.

    It is a non-for-profit program aiming to promote and celebrate Italian excellence and the 100% Made by Italy in Cambodia through an online platform.

    The initiative, which has received the endorsement of the Italian Embassy in Bangkok and the European Chamber of Commerce in Cambodia (Eurocham), wants to boost on-line shopping and digital consumption.

    Says Luisa Gentile, Creator and Director of the program “As a long- term Italian ex-pat, I have always been proud of the excellence of the Italians in the world and their ability to innovate without losing sight of tradition. With Italy in Cambodia, we will put our small but vibrant community of Italian professionals and entrepreneurs in Cambodia under the spotlight, albeit a “virtual” one.

    We will provide our on-line readers special promotions and deals to introduce the Italian lifestyle, food, culture, and products, help them to virtually meet and find Italian professionals and entrepreneurs who made Cambodia their home and, above all, make them discover and experience the true spirit of Italy in Cambodia.

    Our ultimate goal is to become the most trusted source online for everything genuinely Italian in the Kingdom of Wonder, addressing both the local community, international travelers, business investors, and anyone who loves Italy or wants to be connected with Italy while in Cambodia.”

    Says about the initiative Aurelio Flacco, Chairman of ICBA and Honorary Consul of Italy in Phnom Penh “Operating digitally is the key way to stay in business, through mandated shutdowns and restricted activity. ICBA aims to support the Italian businesses already established in Cambodia –through this newly created on-line platform, Italy in Cambodia.

    Our final goal is to help, particularly the small and medium-sized Italian companies, to grow and reach new customers online and, eventually, support them and their local staff, to thrive in these difficult times.“

    The registration to Italy in Cambodia is free of charge and is open to all Italian professionals or entrepreneurs residents in Cambodia.

  • Italian fast fashion brand set for Vietnam debut

    Italian fast fashion brand set for Vietnam debut

    Italy’s OVS midrange fashion brand will open its first outlet in Ho Chi Minh City this weekend. ACFC, distributor of IPP Group, a major Vietnamese fashion retailer, has confirmed that they are introducing the OVS brand in Vietnam. OVS is a popular fashion brand in Europe. In Italy, the brand has 15 percent of the market share in the country’s children aged 0-14 segment.

    The company’s products range is geared towards consumers of all ages. Its collection stretches from bold, urban looks, to elegant, formal office attire. At the same time, the OVS price tag targets the mass consumer segment.

    An increasing middle-class population has made Vietnam a magnet for international fast fashion brands, industry insiders have noted.

    The middle and affluent class, categorized as those earning $714 a month or more, would double to 33 million, about a third of the population, between 2014 and 2020, it is reported recently, citing a study by the Boston Consulting Group.

    Market research firm Nielsen estimates the number of middle and affluent class Vietnamese will reach 44 million by 2020 and 95 million by 2030.

    By late 2017, there were some 200 international fashion brands, including Zara, H&M, Stradivarius, Pull & Bear and Massimo Dutti, in Vietnam, accounting for more than 60 percent of the market share.

    A survey released in October last year by market research firm Q&Me showed fashion items topping online purchases in Vietnam, followed by IT products, cosmetics, food and beverage, and books and stationery.

    According to Statista, a database portal of statistics, consumer survey results and industry studies, the apparel market will be worth $2.74 billion this year and is set to grow at 7.7 percent annually until 2021.

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