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Tag: palisade

  • BTS to promote new Hyundai Palisade SUV

    BTS to promote new Hyundai Palisade SUV

    Global K-pop sensation BTS has been chosen as the face of Hyundai Motor’s new large Palisade SUV, which will premiere at the upcoming LA Auto Show. The carmaker said Tuesday that it has appointed the seven-member boy band as the global ambassadors for the vehicle. The group will introduce the car in a video to be shown at the auto show today.

    According to Hyundai Motor, the group’s explanation will focus on the large SUV’s spacious interior and the convenient features found throughout its three rows of seats.

    “Hyundai Motor appointed BTS as the global brand ambassador of the Palisade as the K-pop group was considered the most suitable to introduce the new vehicle that is throwing the gauntlet down in the large SUV market,” the company said in a statement Tuesday.

    “The group will be able to deliver the greatly spacious interior of the Palisade, which is able to accompany seven to eight people.”

    Hyundai Motor said it would live stream the premiere on the automaker’s Facebook page. It will also post a range of videos featuring BTS and the Palisade on its social media accounts.

  • Hyundai’s Palisade performs great in snow

    Hyundai’s Palisade performs great in snow

    On Tuesday, Hyundai Motor said that its Palisade SUV will come with a new feature dubbed Snow Mode that is designed to help the vehicle navigate snowy terrain by redistributing power to its wheels. The Palisade, Hyundai Motor’s new large SUV, is slated to launch later this month.

    The new vehicle will be the first SUV in Korea to come with Snow Mode or an equivalent function, according to Hyundai Motor.

    The system helps redistribute driving power to the wheels so that a car stuck on a snowy road can regain traction.

    A video posted on a Hyundai Motor blog on Tuesday shows the Palisade crossing uneven snowy terrain. At one point, the car’s left rear wheel is left spinning in the air, but the Snow Mode quickly recognizes the lack of traction and transfers the driving power to the other wheels. Later in the video, power is shifted to the right rear wheel to give the vehicle a boost, enabling it to get back onto the road.

    The carmaker said the SUV model has been tested on 6,000 kilometers on snowy terrain in Arjeplog, Sweden over the past two years.

    The large Palisade SUV will launch on Nov. 28 at the LA Auto Show.

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