Retail News CRM

Tag: Pandora

  • Pandora extends alliance with Disney

    Pandora extends alliance with Disney

    Danish jewellery giant Pandora announced it has expanded its strategic alliance with The Walt Disney Company (Disney) to include the Asia Pacific.

    Beginning in November 2015, Pandora will launch its Disney jewellery collection in 13 markets including Australia, China and Japan.

    Pandora chief executive Anders Colding Friis said: “The reception of the Pandora Disney collection in North America has been amazing, and following discussions with Disney, we have together decided to expand the collaboration to include the Asia Pacific.

    “We believe that the collection will fit well with the population in Asia and Australia, and look forward to offer our Disney inspired products to our customers in the region.”

    As part of the alliance, Pandora will be the designated official charm bracelet of Hong Kong Disneyland Resort and the upcoming Shanghai Disney Resort.

    In August 2014 Pandora and Disney entered into a strategic alliance to create an original Pandora collection of Disney-themed jewellery.

    The collection is currently sold in Walt Disney World Resort and Disneyland Resort and Pandora stores throughout the US, Canada, Mexico, Puerto Rico, Central America and the Caribbean.

    The news is reported by the company to have no impact on its outlook for 2015, as latest communicated to the market in connection with its Q2 2015 report on August 11.

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  • Pandora takes over Asia stores

    Pandora takes over Asia stores

    Resurgent mass market jewellery brand Pandora has chosen to take back its operations in three Asian markets.

    Singapore-based Norbreeze Group has been running the stores in Singapore, Macau and the Philippines. Pandora Group will take control from January 1, 2016.

    Norbreeze Group revealed it had finalised an agreement with the Pandora Group in a postscript to its announcement it was bringing the Joe and the Juice brand to Singapore later this year.

    January 1 is when the Norbreeze group’s distribution rights in the region will naturally expire, ensuring a smooth transition, the Singaporean company said.

    “It is a natural next step for us to hand off the highly-successful Pandora network that we have built across Southeast Asia, providing an established business built for durable success when The Pandora Group takes over the reins in the new year,” said Anders Peter Juel Sauerberg, Group CEO of Norbreeze.

    Norbreeze Group has more than 60 direct and indirect operated stores and distributes to more than 300 stores across Southeast Asia, and says it will continue to drive excellence in brand and operational development in integrated retailing, distribution and sales for its portfolio of international accessible luxury brands.

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  • Pandora partners with DFS in major Hong Kong Airport promotion

    Pandora partners with DFS in major Hong Kong Airport promotion

    Danish jewellery brand Pandora has opened a dedicated 13.5sq m promotional area at Hong Kong International Airport (HKIA) in partnership with DFS Group.

    The zone is a celebration of ‘Explore, Dream & Discover’, involving a pre-launch of Pandora’s new travel charms, which will launch in other selected stores on 30 July.

    The use of a 6sq m video wall creates a multi-media experience to highlight the pre-launch.

    “We are extremely proud and excited about opening stores at prestigious locations together with DFS,” said Pandora VP Travel Retail Julian Mullins.

    “Here at DFS we aim to be the world traveller’s preferred destination for luxury shopping and developing fantastic brand partnerships is key to delivering on that promise,” said DFS Group Director of Merchandise-­‐ Sunglasses, Fashion Watches and Jewellery Jason Blejwas.DFS and Pandora have worked in partnership for just over a year, opening stores in Abu Dhabi, Honolulu, Guam, Saipan and Hainan as well as DFS Group’s downtown Hong Kong locations and the retailer’s main store in HKIA’s East Hall.

    “We’re excited to expand on our relationship with Pandora and bring their unique brand aesthetic to the traveling consumer at HKIA.”

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  • Pandora opens in Disney parks

    Pandora opens in Disney parks

    Pandora Jewellery is now on sale to guests of two of ‘the most magical places on earth’.

    The resurgent European jeweller, has partnered with Walt Disney Parks and Resorts to open dedicated Pandora Jewelry boutiques within two Disney merchandise locations: Uptown Jewelers in Magic Kingdom Park at Walt Disney World Resort in Florida and La Mascarade d’Orleans in Disneyland park in California. Both locations carry Pandora’s newly released spring 2015 Disney jewellery collection and the Disney Parks collection, as well as the full assortment of Pandora jewellery.

    The redesigned Uptown Jewellers is reminiscent of a Victorian era collectibles shop, echoing the nostalgic style of Main Street USA, the first themed land within Magic Kingdom Park. With classic decor and ornamental touches, Uptown Jewellers “reflects the prosperity and optimism of early 20th century America”.

    The newly renovated La Mascarade d’Orleans, located in the heart of New Orleans Square in Disneyland park, brings the festivities of the French Quarter to life. Fantastical masks, rich fabrics and vibrant colors complement fixtures displaying Pandora rings, necklaces, earrings, charms and bracelets.

    Pandora’s new Disney jewellery collections of hand finished silver and 14K gold charms feature inspirations from some of Disney’s most beloved characters, and include more than 101 different styles for Disney Parks guests to choose from.

    The Disney jewellery collection is sold at Pandora concept stores throughout the US, Canada, Mexico, Puerto Rico, Central America and the Caribbean, as well as through select Disney merchandise locations, including DisneyStore.com.

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