Pankaj Batra, chief marketing officer at Pizza Hut Asia Pacific, has taken on a new role as chief brand officer at Pizza Hut, Middle East, Turkey and Africa (META). This was confirmed by him to Marketing.
According to his LinkedIn, he will be responsible for sales and brand metrics, digital marketing and food innovation for the region. Prior to the appointment he held the CMO role since 2014, where he was responsible for brand equity and sales growth of Pizza Hut across over 2,600 restaurants in 13 countries.
He was also responsible for marketing and sales for Home Service and Express channels. He also partnered with seasoned franchisees and a team of over 50 marketing professionals to develop regional and local programs to achieve targets and grow market share.
Before that he was director of marketing and PR in Asia, where he handled brand marketing and sales leader for Pizza Hut Delivery across nine countries in Asia, including Japan, Hong Kong, Taiwan, Indonesia, Philippines, Malaysia, Singapore, Vietnam & Brunei.
Last year, Pizza Hut Singapore appointed See Seow Ying as senior marketing director, who was previously head of marketing at Burger King Singapore since 2013. She replaced Michelle Lee, who moved on to take on the role as head of marketing for SEA and Korea at Subway Systems Singapore.
During her tenure, Lee was responsible for overall brand direction, brand sales, P&L and marketing strategies. She also drove product and service innovations along with menu development with food innovation, operations and supply chains.