Diptyque, the prominent fragrance brand, has extended its presence in Hong Kong with the inauguration of a flagship store on Hollywood Road. This move comes as an expansion of its initial street-level concept store, which was launched in the same location a year prior.
Positioned in the Central district, the 100 square meter, two-story boutique embodies a Parisian-inspired interior design aesthetic. The store’s aesthetics pay homage to the architectural and cultural heritage of Hong Kong. An eye-catching feature is the green, double-story facade, with a neon installation embedded in the upper-floor window. This vibrant piece is the brainchild of renowned Hong Kong artist Jive Lau.
On stepping inside, one can observe an intricate blend of traditional Parisian apartment elements, fused with mosaic details inspired by the old-style storefronts and antique shops in Hong Kong. The ground floor gives prominence to an expansive wooden island display, exhibiting a range of products and gift items. Fragrance and home collections are also showcased within wall niches peppered around the area.
The first floor plays host to a number of collections, inclusive of the Les Mondes de Diptyque and Les Essences de Diptyque ranges. Also featured on this level is an Art of Body Care section, boasting a fresco by the Redfield and Dattner design studio.
According to Diptyque, the primary aim behind this flagship store was to curate an immersive retail experience. This concept revolves around the themes of fragrance, home decor, and body care rituals. Established in Paris in 1961, Diptyque is a specialist in fragrances, scented candles, and decorative objects. It currently runs multiple outlets and counters throughout Hong Kong, including locations at IFC Mall, Harbour City, and K11 Musea.
Questions & Answers
What inspired the interior design of the new Diptyque flagship store?
The interior design draws inspiration from traditional Parisian apartments and Hong Kong’s cultural and architectural heritage, evident in the mosaic detailing echoing older shopfronts and antique stores.
What kind of collections does the Diptyque store house?
The store houses various collections including Les Mondes de Diptyque and Les Essences de Diptyque, as well as an Art of Body Care section.
What is the concept behind Diptyque’s Hong Kong flagship store?
The concept of the store is to provide an immersive retail experience centered around fragrance, home decor, and body care rituals.
