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Tag: Pastamania

  • PastaMania flagship opens in Colombo

    PastaMania flagship opens in Colombo

    PastaMania, Singapore’s largest Italian casual-dining restaurant chain, has opened its first restaurant in Sri Lanka.

    The PastaMania Sri Lanka flagship is located in Colombo on R A De Mal Mawatha, Colombo 3 (otherwise known as Duplication Road).

    Sri Lanka is the company’s 14th international market and it now has more than 50 outlets, with plans to continue expansion.

    Finding the right location and building the restaurant in Colombo took more than a year.

    “Our architect and contractors work with the PastaMania international design team from external facade to interior space planning. PastaMania’s brand elements from the Italian grocery shop ‘Alimentari’, open-kitchen ‘Pasta Al Dente’, newspaper stand ‘Edicola’ to details like the mural wall and signage are all carefully designed and fabricated,” said Hilme Azeez, MD (F&B business) of licensee Azeez Brothers.

    “The PastaMania Sri Lanka flagship is designed to reflect Italy’s piazza concept, creating the ambience of the day-to-day public life of an Italian ‘City Square’.

    “The timing is right as we see a lot potential for casual dining in Sri Lanka. We want to bring a ‘piece of Italy’ and the pleasure of ‘living like an Italian’ to the local and expatriate communities in Sri Lanka.”

    Wilson Lim, executive director, international business, with PastaMania’s parent, Commonwealth Capital Group, said the restaurant will use top-grade ingredients from Italy, such as high-protein durum wheat pasta, extra virgin olive oil, coffee and gelato.

    PastaMania Sri Lanka, will roll out the ‘Doughworkz’ programme whereby young children will be taught how to make their own ‘pasta and pizza’ and to work within a community. They will also be taught on healthy eating habits and living through our series of ‘PastaMons’ characters and story books aimed at educating the young generation in a ‘Learn-as-You-Play’ mode.

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  • PastaMania Myanmar Opens Second Branch in Yangon

    PastaMania Myanmar Opens Second Branch in Yangon

    PastaMania Myanmar will open a branch in Yangon’s Capital Hypermarket Extension Mall on February 27.

    From Singapore, the Italian casual-dining restaurant chain has more than 50 outlets in 14 countries.

    “This PastaMania outlet design is based on Italy’s piazza concept to create the ambience of an Italian city square, says executive director Wilson Lim of Singapore’s Commonwealth Capital Group, which run PastaMania.

    This is the second Yangon outlet for PastaMania, the first opening on Inya Road in February 2016.

    Two more outlets are planned over the next year in Yangon.

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  • Singapore food brands eye Philippines

    Singapore food brands eye Philippines

    With the Philippines’ population of 20 times more than that of Singapore, the city state’s F&B brands are finding an attractive market in the fastest growing economy in Southeast Asia.

    Executives from Singapore food brands flew into Manila this week as they look to expand into the Philippines through franchising.

    During an exclusive business matching event “Master Franchise Meet and Match” yesterday at Le Jardin in Bonifacio Global City, Singapore-based entrepreneurs and business organisations announced their interest in looking for potential partners to penetrate the Filipino market, known for its food enthusiasm.

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    Johnny Mayani, CEO of Wing Zone, said one of the reasons for choosing the Philippines is the big percentage of young consumers. He indicated that this market is suitable for their business, which targets the young food enthusiasts willing to customize products and try new flavours. Another reason is the Filipinos’ appreciation for Western food.

    “The Philippines is a very exciting market for us because of the fact that it is very Western concept friendly,” said Mayani.

    Wing Zone is an Atlanta-based restaurant chain which serves hamburgers, french fries, and buffalo wings. It’s headquartered in Singapore to look over its operations in Asia.

    Another DIY brand that expressed interest in the Philippines is BurgerUP, a gourmet burger chain that has branches in Pungol and Yishun in Singapore.

    BurgerUP executive chef Alvin Poon showed the restaurant’s ordering system that uses touchscreen technology. Customers can pick one or more patties, as well as toppings, to go with their burgers – through an app, and pay at the counter with generated QSR codes, avoiding long queues.

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    Coffeeshop Joe & Dough serves hand-crafted coffee made with Arabica beans and offers artisan breads and pastries. Asked who will be its biggest competitors in the Philippines, MD Damien Koh said its focus is not in the competition.

    Koh recognises the growing artisanal cafe and bakeshop scene in the country, but he said the company prioritises its philosophy of providing everyone an access to good coffee.

    Other brands that joined the event were Maki-San, considered as Southeast Asia’s first DIY sushi and salad bar where customers can choose from more 70 ingredients; Xiao Pan, which offers innovative soya bean based products for a good and healthy snack; and H20 Life Source, a water filtration systems provider, which plans to have at least 1000 stores in the Philippines in the next three years.

    Gourmet bakeshop Swissbake, restaurant chain Keisuke Ramen, and casual dining restaurant PastaMania also expressed interest in franchising in the Philippines.

    The franchise partnership event was organised by Francorp Philippines, together with U-Franchise Sales and Management, the Philippine Franchise Association, Franchise and Licensing Association (FLA) Singapore, and Astreem Consulting.

  • Pastamania wins Cambodia entry

    Pastamania wins Cambodia entry

    Singapore foodservice operator Commonwealth Capital Group is to enter Cambodia with two F&B brands – Pastamania Casual Dining Restaurant and Gelatofix Italian Gelateria and Cafeteria.

    A franchise agreement has been signed between Commonwealth subsidiary PastaMatrix International and an as yet unidentified local Cambodian company operating in retail and real estate.

    “We expect to open the first flagship outlet for both PastaMania & Gelatofix in the third quarter of 2015 at an exclusive heritage site in Phnom Penh overlooking the scenic Mekong River,” said Yin-Yin Yeo, MD of international business.

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    “The location is widely frequented by local trendsetters and tourists. It will serve as a landmark site for a memorable dining and chill out experience,” she said.

    Commonwealth expects to open six PastaMania and Gelatofix stores in total over the next 18 months.

    Yeo said both PastaMania and Gelatofix will provide “more exciting dining and hang out options” for the maturing Cambodian market, she said.

    “PastaMania features the widest range of great tasting pasta dishes along with authentic Italian pizza that suit the taste buds of Cambodians. We will also be the first in the market to launch an authentic Italian gelato coffee shop chain under Gelatofix.”

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    PastaMania is the largest Italian casual dining chain in Singapore with more than 50 stores in eight countries. It offers affordable authentic Italian cuisine with ambience modelled after the Italian piazza concept.

    Gelatofix features creamy gelato cones dripped with dark chocolate created by Italian celebrity chef Ernst Knam and serves up a variety of dishes ranging from desserts to all-day-breakfasts and Italian risottos. The Gelatofix store format was designed by Italian architect Stefano Ricci.

    Yeo says Cambodia has strong economic growth running above seven per cent since 2011, a young population (50 per cent aged below 25) and a more open and vibrant market.