In a strategic move to align its retail footprint with a site steeped in local history and prominent architecture, Lacoste has inaugurated a new flagship store in Hong Kong. This elegant location is situated in the Central district’s Pedder Building, a Grade 1 historic structure with a rich history that dates back to 1933. The premises had previously been home to Shanghai Tang’s flagship, as well as a briefly operated Abercrombie & Fitch store.
Store Design and Collaborations
The store’s interior layout showcases a modern reinterpretation of the building’s original arches, cleverly employing them as spatial dividers to create distinct sections for womenswear, menswear, sportswear, and the brand’s iconic polo line. Lacoste has gone the extra mile to tailor the design elements of the store to the local context; this includes an eye-catching neon installation and a series of customisable apparel patches inspired by local visual aesthetics.
The flagship store also serves as a platform for the brand’s collaborations with both regional and international artists. Hong Kong-based artist Alvin CK Lam has contributed a unique interior painting inspired by the Pedder Building’s facade and the city. The store also features furniture pieces manufactured by Belgian artist Mathilde Wittock of MWO Design. These pieces, made from upcycled tennis balls, are a creative nod to Lacoste’s tennis history and commitment to circular design initiatives.
Collection Highlights
To celebrate the store’s opening, Lacoste has rolled out a limited-edition Hong Kong capsule collection. This collection features graphic interpretations of Victoria Harbour, the skyline of the city, and the Pedder Building. Customers can also shop for items from the brand’s Spring/Summer 2026 runway collection at the store.
Commenting on the new flagship store, Eric Vallat, CEO of Lacoste, said, “We wanted to encapsulate Lacoste’s identity in a way that reverberates with Hong Kong’s cultural vitality. While Lacoste has its roots in tennis, the brand has always gone beyond sports. This store encapsulates a lifestyle defined by movement, elegance, and freedom.”
Just last month, Lacoste revamped its branding, introducing a new typography, colour palette, and a fresh look for its iconic crocodile logo. The updated typography brings back serif characters, giving a nod to earlier versions of the brand’s visual language.
Questions & Answers
What is unique about the interior layout of the new Lacoste flagship store in Hong Kong?
The store utilises the original arches of the Pedder Building as spatial boundaries, creating separate sections for different product lines.
Who are some of the artists Lacoste collaborated with for this store?
Lacoste collaborated with regional artist Alvin CK Lam, who created a custom interior painting, and Belgian artist Mathilde Wittock, who designed furniture pieces using upcycled tennis balls.
What is significant about the limited-edition Hong Kong capsule collection?
The collection features graphic interpretations of Victoria Harbour, the city skyline, and the Pedder Building, symbolising a connection between the brand and the local context.
